Director Of Marketing

Goldey-Beacom College is accepting applications for the full-time position of Director of Marketing. Under the general direction of the Executive Director of Institutional Advancement, and working closely with Admissions, Advancement and OIT staff, this position designs and implements the College's marketing efforts.Key Functions/Responsibilities/Tasks: * Develop the overall marketing strategy for the College. * Create, implement, and analyze marketing campaigns to drive enrollment. * Assume responsibility for GBC branding, style guides, and accessibility guidelines with a focus on professional, accessible, and equitable advertising, and ensure compliance by all departments. * Develop marketing campaigns for various enrollment markets, maintaining consistency across all advertising. * Develop budget plan for the Advertising account, allotting funds strategically. Negotiate and manage vendor and advertising contracts. * Determine overall look of advertising media and work closely in the design of various advertising forms. * Determine which media sources to use for ad placement, frequency, and duration, as well as target market by geography, age, and special interests. * Report to the Executive Director of Institutional Advancement and other stakeholders the results of digital media campaigns in regular intervals, interpreting views, click-through rates, et al, to determine the ROI of the campaign. * Carry over advertising campaign themes to the College's website, implementing changes in content and visual appearance as needed. Ensure all website content is consistent in tone and style, revising as necessary. * Assess the needs of the Admissions Office regularly to best serve in driving prospective students to inquire and visit campus. * Supervise and collaborate with the College's Social Media Specialist to use the College's social media platforms to enhance advertising. Determine the need for video and photographic support for advertising campaigns. * Work independently to complete tasks and develop effective procedures for completing projects. Communicate project status and updates to manager, team, and stakeholders in a timely fashion, as needed and at regular intervals. * Create and maintain documentation for campaign creation, designs, ad placement, and overall annual marketing plan. * Collect and maintain metrics to help in institutional decision-making and strategic planning. * Learn new skills and technologies as needed. Participate in internal and external training programs. * Provide excellent customer support for GBC students, faculty, and staff. * Perform other duties as assigned.Required Knowledge, Skills, and Abilities:This position must possess the knowledge, skills, and abilities to be able to successfully perform the essential functions of the job or must be able to demonstrate how the essential functions will be performed (with or without reasonable accommodation) using other knowledge, skills and abilities not listed below.*

Experience creating, designing, and implementing advertising campaigns, with an emphasis in digital marketing experience. * Knowledge of advertising in a higher education setting. * Excellent verbal, written, and customer service skills. * Strong analytical skills, critical thinking, good judgment, attention to detail and accuracy, and inter-personal skills. * Demonstrated proficiency in the following: Microsoft Office, SharePoint, Adobe Creative Cloud, WordPress, Google Analytics, graphic design, and various social media platforms. * Ability to facilitate and schedule multiple projects concurrently. * Ability to meet deadlines and schedules while setting priorities. * Ability to work under limited supervision following established guidelines, procedures, and timelines. * Ability to work collaboratively with other campus departments and stakeholders. * Ability to handle sensitive and/or confidential information in a professional manner. * High level of professionalism, initiative, resourcefulness, and personal accountability. * Demonstrate understanding of the differing needs and concerns of individuals with varying identities, cultures, backgrounds, and abilities. * Commitment to fostering an inclusive organizational culture.Required Education/Experience:A Bachelor's degree in marketing, advertising, design, or related field and a minimum of five years of applicable work experience in marketing.Department: Institutional AdvancementReports To: Executive Director of Institutional AdvancementPosition Category: Staff - Full-TimeMonths per Year: 12Hours per Week: 37.5FLSA: ExemptInterested applicants click here!Applications will be accepted until: June 30, 2024Goldey-Beacom College recognizes the importance of being an equal opportunity employer that fosters an inclusive, equitable and respectful campus climate. We are constantly working to create a College that celebrates individuality and strives to provide a non-discriminatory, fair and equitable learning and working environment for the GBC family. We believe that achieving greater diversity in all forms - identity, culture, background, experience, status, abilities and opinions - will enhance our College. As a result of these efforts, we are governed by transparency and accountability in our human resource policies and procedures, recruitment, and selection, hiring, training and development, employee relations, promotion, compensation and total rewards, and termination.