Director Of Marketing, Electrification & Powertrain

As a Director of Marketing, you will define new products, justify the business cases accordingly and once developed, launch the products into the market! Do you want to join us in this exciting new journey? If so, apply today!

In your new role you will:

• Seek trends in the automotive powertrain and electric vehicle market focusing on inverter, On-board charger/DC-DC and Battery Management Systems applications

• Understand customers' requirements, competitors' positioning and develop use cases for our products.

• Turn the market requirements into valuable assets for product offerings and define the North American market strategy.

• Define new products, justify the business cases accordingly and once developed, launch the products into the market

• Plan and implement holistic go-to-market strategy including positioning, pricing, market penetration, and market communication.

• Establish and maintain strong working relationships with key customers, FAEs and sales team members

• Generate sales collateral such as product presentations, competitor benchmarking, and fighting guide

• Drive product promotion activities with relevant marketing channel

• Develop and implement 5-year revenue plan for focus products and applications

• Coach and develop six marketing professionals

You are best equipped for this task if you have:

• Bachelor's degree in Electrical Engineering, Computer Engineering, or a closely related field.

• MBA is a plus 8+ years of experience in marketing semiconductor products.

• Knowledge of the Automotive industry and semiconductor devices such as Power Semiconductors, Mixed Signal ICs, and Microcontrollers.

Automotive (ATV) shapes the future of mobility with microelectronics enabling clean, safe, and smart cars -

The ATV division is shaping the future of mobility by enabling clean, safe, and smart cars. Its product and solution offering is powering the decarbonization and digitalization of vehicles. By driving the transition to hybrid and purely electric vehicles, ATV is making a valuable contribution to cleaner roads. ATV is also increasingly digitalizing cockpit, infotainment, comfort, and lighting applications as it takes automated driving to the next stage with higher levels of connectivity, security, and safety.

The ATV portfolio integrates sensors, microcontrollers, high-performance memories for specific applications, power semiconductors based on silicon and silicon carbide, as well as components for human-machine interaction and vehicle connectivity. Infineon is the world leader in automotive semiconductors.

Click here for more information about working at ATV with interesting employee and management insights and an overview with more #ATVDreamJobs.