Director Of Marketing

Daybreaker Brooklyn , NY 11211

Posted 1 week ago


DAYBREAKER, the global morning dance movement with 500K community members in 28 cities around the world, is looking for an experienced performance marketing leader to improve, grow, and lead our team. Our ideal candidate is a passionate leader, highly analytical and data-driven, and will be integral in successfully launching D.O.S.E. by Daybreaker, our membership on-demand subscription service (integrating both livestream classes and pre-recorded classes), grow our ticketing revenue for virtual and IRL events. The Marketing Director will report to Daybreaker's co-Founders (also CEO, CCO and COO).


  • Lead, launch and grow Daybreaker's on-demand member subscription, D.O.S.E. by Daybreaker.
  • Lead growth for ticketing revenue in virtual and IRL events.
  • Lead list growth and management for email, social and SMS
  • Achieve the strategic brand and business objectives by working with the rest of the DAYBREAKER team
  • Own DAYBREAKER's marketing calendar and quarterly forecasting
  • Drive team towards a more data-driven approach to marketing, and implement new reporting systems to help drive teams decisions
  • Dive deep into areas of marketing not (yet) covered by existing team members
  • Ensure tight execution of all DAYBREAKER marketing programs -- online and offline

We are a scrappy, hard-working, events company that maintains a lean team. DAYBREAKER is based in Greenpoint, Brooklyn. DAYBREAKER's benefits package includes medical, dental, vision, 401k plan (after 1 year) and paid time off.

Daybreaker is a Brooklyn-based social enterprise and morning dance and wellness move-ment in 30 cities around the world with a community of 500K+ and growing. Our bread and butter is morning events that start with a yoga + fitness experience followed by a dance party, all before work. We are a substance-free community and are reimagining how humans socialize (in the morning / without alcohol or drugs). We are experience designers and community builders with a results-oriented management team that is set on building a lasting movement that solves major societal problems: loneliness and isolation. As a member of the Daybreaker team, you will be welcomed into our global family of epic humans, dedicated to spreading love and mischief around the world. At Daybreaker, we dont sell a product, we share a feeling.


  • Must have leadership experience, including management of a diverse marketing team including digital marketing, offline marketing, out-of-home campaigns, social media, PR, both in-house staff and outside marketing agencies.
  • Balance of thought leader and detail-oriented data-driven doer
  • Having an MBA is nice, but equal opportunity is given to degreeless entrepreneurs who have a history of CRUSHING IT!
  • 4+ years of experience in marketing, ideally D2C and/or e-commerce, preferably at brands comparable / relevant to DAYBREAKER.


  • Salary:Competitive base plus exciting performance bonuses based on hitting revenue targets
  • Health / Dental / Vision insurance plans after 60 days
  • Matching 401k program after 1 year
  • Flexible PTO after first 6 months
  • A global network of creatives and entrepreneurs in our Daybreaker cities
  • Dancing! Lots of dancing! And seeing people cry tears of joy all the time.
icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Director Of Marketing


Posted 2 days ago

VIEW JOBS 11/25/2020 12:00:00 AM 2021-02-23T00:00 <p>Are you a creative visionary who is looking for maximum responsibility and ownership of your projects?<br></p> <p>Do you give a s*** about making a positive impact on the world?</p> <p>Do you enjoy working with best in class designers and engineers to bring your ideas to life?</p> <p>Do you want to work at a company where your voice is valued and you can have a significant impact on company/product strategy.</p> <p>If you answered yes to any of the questions above, this job may be for you.</p> <p>At <a href="" rel="nofollow noreferrer noopener" class="external"></a>, we are on a mission to spread gratitude and authentic human connection in the world. We build innovative technology that helps people share meaningful video messages with the people they care about, on any special occasion.</p> <p>The New Yorker recently called us "Hallmark 2.0" and that's a fairly accurate way to think of what we're building. Here’s an INC article about our rapid growth in 2020 <strong>(30x’d all relevant KPIs this year)</strong> <a href="" rel="nofollow noreferrer noopener" class="external"></a></p> <p>Since the start of COVID, we’ve helped people around the world share over <strong>2 MILLION</strong> videos of love and gratitude for people they care about and now we’re looking for someone who can help us <strong>10x that impact.</strong></p><p><br></p><p><strong>TRIBUTE CORE VALUES</strong></p> <p><strong>GRATITUDE:</strong> Gratitude is the most effective path to a happy life. We practice Gratitude and remind the world “If you have anything nice to say, SAY IT ALL!”</p> <p><strong>RESOURCEFULNESS:</strong> We are problem solvers and figure things out when instructions aren’t attached to them. When in doubt, Google that S***.</p> <p><strong>OWNERSHIP:</strong> We operate with autonomy and take responsibility over our own excellence. Be proud of what you create.</p> <p><strong>MEANINGFUL CONNECTION: </strong>Life is too short for boring conversation. We talk about what matters and help others to do the same.</p><p><strong>SUPPORT:</strong> We always ask how we can help and are thoughtful about how we show up for one another. We believe in the ‘give first’ mentality.</p><p><br></p><p><strong>THE ROLE</strong></p> <p><strong>We are looking for a Director of Marketing to head up our growth efforts as we launch two new products over the next year.</strong> You will be leading the team and developing our marketing department as we shift more emphasis towards user acquisition and revenue growth. To this point, all of our growth and success has been built off the back of an inherently viral product that our customers love. (80% of our customers report crying Tears of Joy when they watch their Tribute videos)</p> <p><strong>Responsibilities:</strong></p> <ol> <li> <em>Direct/manage all creative content for marketing/brand voice (copy, design, video, campaigns, pitches)</em><ol> <li>Should be able to lead strategy for Top of Funnel, Mid Funnel and Re-Engagement customer acquisition and retention (via email, text message and other means)</li> <li>Should be an excellent writer who can contribute (email, web, pr etc.)</li> <li>Should be able to direct the creative team (visual designers, video editors etc) who are creating marketing materials.</li> </ol> </li> <li> <em>Be our creative wheelhouse.</em> Come up with pitches, ideas and collaborations to fill out our content calendar months in advance.<ol> <li>**Have an eye for ways we can piggyback on trends** (one of the most effective ways to extend brand reach is to interject where we are relevant)</li> <li>Brand collaborations</li> <li>PR campaigns</li> <li>Holiday specific campaigns</li> </ol> </li> <li> <em>Assist in managing/optimizing all agency relationships with our COO (paid media, affiliate, influencer, social media etc.)</em><ol><li>We have an amazing team of contractors/agencies, you are our main POC for maximizing the effectiveness of their work for us.</li></ol> </li> <li> <em>Identify and execute new areas of growth</em> we should be exploring aside from the existing methods we’ve been working with. </li> </ol> <p><br></p><p>You will also have an opportunity to work directly with the executive team to define product strategy, marketing/growth priorities, and programs related to corporate marketing, communications, email, text, chatbot, newsletters etc...</p> <p>As a rapidly growing business, this position comes with great potential for growth. It also comes with the expectation of flexibility, a high level of focus, and resourcefulness. We are looking for someone that when faced with a challenge outside the job description, will roll up their sleeves, figure it out, and get it done.</p><p><strong>Requirements</strong></p><p><strong>Required Skills:</strong></p> <ol> <li>Creative (above all!)</li> <li>Action Oriented</li> <li>Resourceful</li> <li>Organized</li> <li>Rapid Iterator</li> </ol> <h3>Qualifications:<br> </h3> <ol> <li>Above all: Show us that you’ve done this before!</li> <li>Show us an email campaign that led to high conversion.</li> <li>Show us a compelling marketing campaign with beautiful designs</li> <li>Show us sample of your creative process and novel ideas that won buy-in</li> <li>Bonus: you’ve worked on Marketing Strategy for a Consumer Tech brand with a long buy cycle (2+ Weeks)</li> <li>4-5 Years of Relevant Experience</li> <li>Having an MBA is nice, but equal opportunity is given to degreeless entrepreneurs who have a history of CRUSHING IT!</li> </ol><p><strong>Benefits</strong></p><ol> <li>Salary: Competitive base plus exciting performance bonuses based on hitting revenue targets</li> <li>Flexible PTO after first 6 months</li> <li>A global network of entrepreneurs/visionaries to collaborate and elevate with</li> </ol> <p>Let’s do this! Look forward to connecting with you.</p> Tribute Brooklyn NY

Director Of Marketing