Director Of Marketing

Cybercoders Lancaster , SC 29720

Posted 2 months ago

If you are a Director of Marketing with experience, please read on!

Title: Director of Marketing
Location: Lancaster, SC
Salary: $140,000 - $180,000/year

Based in Lancaster, SC, we are a national supplement manufacturer developing high quality products for your health and for the health of our animals. Established in 1992, we have expanded our operations with 2 major sites located in South Carolina and in Maryland.
What You Will Be Doing

  • Lead, manage, and develop team members to increase talent, marketing expertise, and drive performance

  • Participate in the recruiting and selection of industry-leading talent to build a high-performing team

  • Proactively shape culture to develop highly aligned, motivated marketing team

  • Manage multiple brand portfolios to maximize long-term sales and profit

  • Develop and execute portfolio strategy to build long-term brand health

  • Lead the brand team in developing marketing programs that position our brands as leaders in their respective categories

  • Work with senior leadership to develop strategies and opportunities for market positioning, line extensions, new products

  • Achieve financial obligations and targets based on annual business plans

  • Design and develop advertising and promotional strategies which will meet or exceed company goals and objectives

  • Implement all advertising and promotional spend for brands in respective categories

  • Coordinate campaigns with retail marketing, sales, digital and e-commerce teams for integrated brand communication plans

  • Measure and evaluate marketing campaigns effectiveness and recommend improvements/changes
    What You Need for this Position

  • Marketing

  • Advertisement

  • Social Media

  • Media channels such as print, radio, digital, and PR
    What's In It for You

  • Competitive base salary and overall compensation package

  • Full benefits: Medical, Dental, Vision

  • 401 (K) with generous company match

  • Generous Paid time off (PTO)

  • Vacation, sick, and paid holidays

  • Life Insurance coverage
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Applicants must be authorized to work in the U.S.


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Director Of Marketing

Cybercoders