Cirrusmd Denver , CO 80211
Posted 3 days ago
CirrusMD helps health plans create happier, healthier, and more engaged members by giving them access to on-demand virtual care solutions that they love to engage with. Our chat-powered care delivery platform connects members to a dedicated, board-certified physician in under 90 seconds from any web-enabled device, with no cost and no time limits attached. CirrusMD enables stress-free, human care conversation that doesn’t end until members get the answers - and peace of mind - they need to manage their wellness. Designed to deliver an unparalleled user experience and barrier-free access, the CirrusMD platform drives average member utilization rates up to triple telehealth industry averages.
CirrusMD has partnered with over a dozen major national payers and healthcare systems to deliver extraordinary virtual care to millions of lives across the nation. The company was founded in 2012 and is headquartered in Denver, CO.
Overview
The Director of Marketing leads and manages CirrusMD’s brand experience, external communications, and marketing campaign execution. Areas of responsibility include brand management, partnership marketing, creative services, event management, campaign development and execution, vendor and agency management, social media & digital marketing strategy, and marketing analytics. The Director of Marketing will also lead the development and execution of the product marketing strategy for CirrusMD’s solutions. The role works closely with Product Management, Sales, and Account Management to formulate, execute, and manage go-to-market activities. Serves as key contributor in determining business objectives, plans, positioning, customer acquisition and retention programs. Owns the Sales Enablement function to ensure sales teams have the tools, information and programs to support funnel and pipeline development and achieve sales goals.With a focus on downstream activities, success in the role is measured by increased funnel, pipeline, and revenue through demand generation campaigns, sales enablement success and increased customer engagement. The role includes people-management responsibilities for marketing and communications staff.
The Director of Marketing plays a critical role in driving how CirrusMD is presented and received in the market through branding, communications, marketing campaigns, digital channels and events. The role interacts and establishes strong, collaborative relationships with stakeholders across the organization including Account Management, Product Management, Product Marketing, and HR. The role also manages external vendors and relationships that support marketing activities, including Public Relations, Creative Services and industry relationships.
Requirements
What You’ll Do:
Strategy and Campaign Execution
Messaging & Positioning
Sales Enablement
Partnership Marketing
Reporting & Analytics
Buyer Journey
Stay current on marketing and healthcare industry trends by researching industry trends and key audiences’ internet and social media behaviors.
What You’ll Need:
Benefits
Why Work at CirrusMD?
Make a lasting impact in healthcare! Recognized as a top place to work by Built-in Co and The Denver Post, CirrusMD is paving the way to a better healthcare future, and our work truly matters. We are enabling easier access to healthcare for millions of people. You’ll have a chance to make real contributions to the health and wellness of our communities. Virtual Care is one of the fastest growing industries, and now, more than ever, there is unlimited opportunity to take charge & shape your career at CirrusMD. We take the health and happiness of our employees seriously and offer outstanding benefits, including:
The base salary range for this position is $125,000-$145,000/year. Actual pay may vary based on job-related skills, qualifications, certifications, experience, and location. This role may also be eligible for a discretionary bonus in addition to equity incentives and a comprehensive benefits package.
To Apply
Please email your resume, cover letter along with salary expectations to Marketing@CirrusMD.comindicating"Director of Marketing” in the subject line. Failure to do so may cause a delay in your candidacy.
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Notice to recruiters and placement agencies:
If you are a recruiter or placement agency, please do not submit résumés to any person or email address at CirrusMD prior to having a signed agreement with Human Resources. CirrusMD is not liable for and will not pay placement fees for candidates submitted by any agency other than its approved recruitment partners. Also, any résumés sent to us without an agreement in place will be considered your company's gift to CirrusMD and may be forwarded to our Talent Acquisition team.
Cirrusmd