Director Of Marketing

Baldwin & Lyons, Inc. Carmel , IN 46033

Posted 2 months ago

Description: Director of Marketing

Reports to: Senior Vice President of Sales

Location: Carmel, IN

About Protective Insurance

Protective Insurance specializes in marketing and underwriting insurance for the transportation industry. Backed by our successful history and financial strength, we offer diverse, innovative products in the property and casualty insurance market.

Position Overview

Protective seeks a Director of Marketing to continue the advances made in the recent past. We have recently rebranded the entire company and have establish numerous strategic initiatives which are critical to the company's strategic plan. The successful candidate will be responsible for managing all marketing activities for a $500M multi-product portfolio of insurance products and will be based in our Carmel, IN home office. The Director of Marketing will report directly to the Executive Vice President and will also be responsible for managing the company's internal Corporate Communications Department.

Primary Responsibilities

  • Development and implementation of the Brand strategy and communication plan

  • Develop, with Sales leadership, marketing and communication strategies for products and services

  • Create and assist in implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR

  • Work closely with the company's Sales & Underwriting teams; enabling them to meet their objectives by providing appropriate tools, materials and presentations

  • Guide the day to day activities of the marketing and communication team to ensure the companies objectives are implemented

  • Work closely with product management team to define marketing materials and programs.

  • Manage social and digital media presence and direct programs to improve social media reputation and recognition.

  • Undertake continuous analysis of competitive environment and consumer trends

  • Support and counsel Executive VP on sales strategies and brand marketing programs

  • Plan and manage all company events

  • Plan and operate within an annual marketing budget

Skills/Requirements

  • Bachelor's degree in marketing required; Master's degree in marketing or a related field preferred

  • 5 or more years of experience in marketing or related field required

  • Strong project management skills required

  • Experience with Microsoft Office products and CRM applications required

  • Ability to collaborate cross-functionally with internal departments and external service providers and partners, including primary sales agents

  • Effective written and verbal communication skills Strong data analytics skills preferred

  • Experience in insurance or financial services industry preferred

  • Experience working on creative advertising and social media campaigns preferred

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Director Of Marketing

Baldwin & Lyons, Inc.