Director Of Marketing

Avant-Garde Health Boston , MA 02108

Posted 5 months ago

Director of Marketing

We are looking for an entrepreneurial Director of Marketing who thrives on innovation and isnt afraid to roll up his or her sleeves.

Key Responsibilities

  • Own all aspects of our demand generation, growth, and being the brand steward.
  • Help determine the most cost-effective marketing and lead generation channels and approaches.
  • Create our sales and marketing messaging and materials.
  • Lead the design and content creation for the company website.
  • Co-lead the planning for our annual customer summit and other events.
  • Cultivate relationships with news and print outlets to create press coverage.

Skills and Qualifications

  • Five plus years experience building marketing programs.
  • Familiar with hospitals and health care providers, and the needs of different types of roles in these organizations.
  • Worked in a startup environment, and has an entrepreneurial mindset.
  • Creative and curious. Do not need to come with all the answers.
  • A doer. Motivated to achieve results herself or himself.
  • A leader. As the company grows, excited to build a marketing team over time.

Requirements

Non traditional content experience blogs, guides, reports, sell sheets, landing pages, forms, and surveys are great. But video content strategies, podcasts and other stuff would be cool.

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Director Of Marketing

Corvus Insurance

Posted 2 days ago

VIEW JOBS 12/17/2018 12:00:00 AM 2019-03-17T00:00 <p> The Director of Marketing will be in charge of leading the Corvus marketing and brand awareness efforts. Our ideal candidate will have an ability to balance between business ownership, marketing systems expertise and cross-department collaboration and tactical execution. We need someone who can dive into data one day, redesign a process the next and explain distilled takeaways to our Executive team the day after that. This person will be providing guidance on how Corvus should market its brand, as well as executing on that strategy. Day to day activities include but are not limited to: evaluating and developing marketing strategies, planning and coordinating marketing efforts, working closely with sales and product management to develop and deliver marketing and communication strategies - including content creation, campaigns, PowerPoint presentations, events, digital marketing, conferences, trade shows, major events and PR. </p><p><br></p><p><strong>RESPONSIBILITIES</strong> </p><br><p><br></p><ul> <li>Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating effective strategies spanning such as running campaigns, email nurtures, events, account-based marketing activities, webinars, client communication, and promotional events.</li> <li>Contribution to and ownership of Corvus brand messaging and its dissemination through all marketing assets and into the broader market</li> <li>Execute and implement a Martech strategy. This includes data hygiene, reporting, detailed data analytics and Account Based marketing initiatives and processes.</li> <li>Deliver actionable marketing performance analytics, identify key metrics across the funnel including contribution to pipeline and lead scoring.</li> <li>Work with the C-suite team to understand the health of our business, providing critical reporting and actionable insights</li> <li>Assist with development and scalable repeatable production of customer-facing material and tools such as written content, graphics, product videos, tutorials, webinars, etc.</li> <li>Run the Corvus social media channels (including both strategy and execution) and lead the charge for new opportunities</li> <li>Oversee 3rd party relationships across PR, Media, digital agencies, consultants, advertising and event companies. </li> <li>Provide leadership and development for marketing investments, pipeline impact, and goal setting.</li> </ul><p><br></p><p><br></p><p><strong>Requirements</strong></p><ul> <li>Digitally focused</li> <li>Understands top of funnel strategies in B to B</li> <li>Understands how to build a proper content-based strategy that integrates industry thought leadership with product marketing</li> <li>Understands the Martech stack and has opinions and experience on what works best for B to B<ul> <li>Does not necessarily need technical implementation/system integration experience but would be a plus if there is a desire and aptitude to acquire those skills.</li> <li>Would be a plus to have Customer IO and HubSpot experience.</li> </ul> </li> <li>Strong opinions / experience on measurement / lead scoring / reporting</li> </ul> <ul> <li>Effective, clear, and concise communication skills, verbal and written</li> <li>Experience managing 3rd parties IE. PR, Agencies etc..</li> <li>4+ years experience </li> </ul> <p>Corvus believes in building a diverse team, and we strive to make our office a welcoming space for everyone. We encourage talented people from all backgrounds to apply.</p> Corvus Insurance Boston MA

Director Of Marketing

Avant-Garde Health