Director Of Marketing And Corporate Development

Position Summary:

The Director of Marketing and Corporate Development leads strategic marketing initiatives and fosters business opportunities for the association. With a creative mindset and knack for strategic planning, the Director of Marketing and Corporate Development leads the association's marketing strategy, generates revenue from our membership offerings, meetings and events, leadership programs, and corporate partnerships. The Director of Marketing and Corporate Development plays a pivotal role in the association's relationships with corporate affiliate members, sponsors, and partners and leads a team through the association's marketing and business development workflows, designing marketing strategies to strengthen and support the association's mission.

The Director of Marketing and Corporate Development enjoys a hybrid schedule, coming to the office on Tuesdays and as needed for internal and external meetings, events, or projects. The projected salary range for the Director of Marketing and Corporate Development is $125,000-$140,000 per year

PRINCIPAL DUTIES AND JOB RESPONSIBILITIES of the DIRECTOR OF MARKETING and CORPORATE DEVELOPMENT*:

• below is a summary, not an inclusive list of all responsibilities

• Develop and implement comprehensive multi-channel marketing strategies to drive growth and promote the association and its membership, events and partnerships (e.g. social, direct mail, email, web, advertising).

• Establish, track, and deliver on annual non-dues financial goals and workplan-driven metrics through targeted and well-structured marketing efforts and relationship management.

• Oversee marketing materials, corporate branding, advertising, and promotional collateral to ensure accuracy, consistency, and effectiveness.

• Monitor corporate development initiatives to include cultivating existing programs and relationship, expanding their reach within the hospital membership.

• Evaluate new partnership and sponsorship opportunities and negotiate business deals with potential partners, suppliers, and other external stakeholders.

• Supervise, hire, train, and develop a team who will execute marketing plans for association events, programming, benefits, and other offerings.

• Use data, market analytics, and benchmarks to measure, track, and report on the success and effectiveness of campaigns and initiatives.

• Develop and adhere to the marketing team's budget; prudently manage financial resources within the budget guidelines.

• Collaborate with meetings and membership teammates and partner cross-functionally with the associations Communications, Policy and Advocacy, and Education teams to evolve the association's marketing strategy and content.

MINIMUM EDUCATION AND EXPERIENCE of the DIRECTOR of MARKETING and CORPORATE DEVELOPMENT:

• A minimum of eight years of experience in marketing, business development, and/or strategic alliances. Trade association experience a plus.

• A minimum of one year of people supervision/experience leading a team.

• Bachelor's degree required, preferably in business, marketing or related field.

• Demonstrated marketing skills with experience creating and executing multi-channel, innovative campaigns with measurable results to include experience with:

• Using Google Analytics to shape campaign strategy and drive impact and performance

• Email marketing automation platforms, such as Informz, Higher Logic, or Salesforce.

• Working with external partners to co-develop and execute marketing campaigns, agency experience a plus.

• Event marketing with a keen sense of creative, targeted messaging and attendance growth.

• Quantifiable success in generating revenue through corporate partnership and/or sponsorship.

• Proven experience developing budgets and tracking against specified goals.

ESSENTIAL CHARACTERISTICS FOR the DIRECTOR of MARKETING and CORPORATE DEVELOPMENT:

• Demonstrated leadership and the ability to think strategically to develop creative approaches to promote and protect essential hospitals' interests.

• Strong project and time management skills with capacity to prioritize and deliver on multiple objectives simultaneously.

• Great people management skills and a desire to coach/mentor colleagues.

• Proactive solutions finder and problem solver.

• High-level professional communication and presentation skills, verbally and in writing.

• Ability to use critical thinking, judgment, discretion and decision-making skills to thrive in a fast-paced and results-oriented environment.

• Ability to build productive and trusting relationships with members and partners.

• Proficiency working with new and various digital platforms and databases for budgeting, project management, customer relationship management, marketing automation and more.

• Demonstrated accountability, learning agility, and experience in leading and motivating staff in a collaborative team environment.

• Ability to understand and develop a budget.

• Ability to successfully own, implement and communicate organizational decisions.

• Ability to commute to the Washington, D.C. office.

• Willingness and ability to travel when required.