Director Of Marketing And Communications

Position Information

Classification Title Director. Subdivision/Unit AD FLSA Exempt FTE 1.00 Minimum Qualifications

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.

Preferred Qualifications

● 5+ years of relevant professional experience.

● Demonstrated experience in integrated marketing and brand management

● Demonstrated leadership and team management experience

● Superior communication and writing skills

Position Summary

This Director of Communications will develop and advance strategic communication efforts for the University of Georgia College of Public Health as well as supervise members of the CPH Communications Office. The Director reports directly to the dean and works in close coordination and cooperation with Dean's Office units, College leadership, faculty, staff, and students across the College and the University.

The position supervises all college marketing and communications efforts to promote the College's mission and vision. The Director manages the planning, execution, and evaluation of all strategic communications, including editorial content, digital communications, and internal and external marketing campaigns, in alignment with the College and University strategic messaging and marketing strategies.

The Director leads all branding and reputation management efforts to support the College's recruitment and reputational goals, ensuring consistent visual and messaging brand standards across the College, as well as providing guidance to the CPH community and external vendors.

Knowledge, Skills, Abilities and/or Competencies

• Ability to implement and manage major communications strategy initiatives.

• Demonstrated knowledge of marketing and communication strategy, brand management, and crisis communications.

• Knowledge of digital and social media strategy.

• Ability to prioritize tasks and manage multiple projects simultaneously.

• Ability to adapt operations and strategy to situational changes.

• Ability to lead meetings and presentations with internal and external stakeholders.

• Superior interpersonal skills.

• Demonstrated experience leading and managing a team.

• Ability to meet deadlines and work under pressure.

• Strong written and verbal communication skills.

• Strong organization and planning skills.

• Knowledge of AP Style.

• Experience working with Adobe Creative Suite & Microsoft products.

Physical Demands

Sitting at desk for extended periods of time and use of repetitive actions during the entire work day.

Is driving a responsibility of this position? No Is this a Position of Trust? Yes Does this position have operation, access, or control of financial resources? No Does this position require a P-Card? No Is having a P-Card an essential function of this position? No Does this position have direct interaction or care of children under the age of 18 or direct patient care? No Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) Yes Credit and P-Card policy

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Background Investigation Policy

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.

Duties/Responsibilities

Duties/Responsibilities

Communication Strategy Development, Implementation, and Brand Management

• Develop annual College communications strategy and brand positioning, in coordination with the dean.

• Oversee the execution of external communication strategy, including editorial and digital marketing strategy.

• Develop and execute annual peer-to-peer marketing strategy.

• Support the development and execution of enrollment marketing strategy.

• Oversee and implement internal communication strategy.

• Collect, analyze and report data on strategy initiatives.

Percentage of time 25 Duties/Responsibilities

Leadership and Administration

• Supervise the Digital Communications Coordinator and additional team members, e.g. student assistants.

• Manage the daily administration of the CPH Communications Office; direct editorial and digital communications planning, oversee projects, and evaluate performance of communications team members.

• Serve as liaison to the Dean, College of Public Health administrative leaders, and faculty to ensure their communication needs are supported.

• Serve as liaison to UGA Division of Marketing & Communications.

• Plan and manage budget for Communications Office.

• Serve as primary point person for vendor relationships and contracts.

Percentage of time 15 Duties/Responsibilities

External Communications Management

• Oversee editorial content calendar to strategically promote stories and initiatives that promote the College.

• Oversee the production of annual magazine.

• Generate/pitch news, features, or multimedia stories that highlight college, faculty, and student accomplishments to share with key external audiences through the CPH News portal, UGA channels, social media, e-newsletters, and the annual magazine.

Percentage of time 35 Duties/Responsibilities

Internal Communications Management

• Oversee internal communications platforms, including website content and bi-monthly internal e-newsletter, Trending

• Manage, delegate, and/or consult on communications or marketing requests from College faculty, staff, and students.

• Regularly meet with College leadership to incorporate needs into communication strategy.

• Translate University-level strategies and changes to appropriate parties, e.g., approved brand and logo use for vendors.

Percentage of time 25

Contact Information

Recruitment Contact

Contact Details

For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Recruitment Contact Name Lauren Baggett Recruitment Contact Email lbaggett@uga.edu Recruitment Contact Phone

Posting Specific Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents

• Resume/CV

• Cover Letter

• List of References with Contact Information

• Other Documents #1

Optional Documents

Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact University HR (hrweb@uga.edu).

The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status.