Director Of Marketing And Communications

SUMMARY OF RESPONSIBILITIES

The Director of Marketing and Communications will lead the university's marketing team and is responsible for developing, managing, and implementing a marketing plan and all the university's marketing, communications, and public relations activities. The person in this position is the spokesperson for the university, especially in crisis situations.

ESSENTIAL FUNCTIONS

• Develop engaging print and digital media content, ensuring content topics and style match the target audience.

• Develop and execute a social media strategy to increase student, alumni, and faculty engagement.

• Communicate and educate the marketing team, faculty, and vendors on Schreiner's brand identity.

• Participate in corporate branding initiatives.

• Establish marketing strategies based on the needs of the University using analytics from the website, social media, and other metrics.

• Builds and maintain good working relationships with local, regional, higher education, and national media representatives. (Makes special outreach to higher education media so that Schreiner is routinely featured in the journals of our industry.)

• Improve external and internal relations and communication. The manager aids in promoting all aspects of the University to create a receptive atmosphere for recruitment of students, retention of students, and fundraising.

• Be aware of the public and the media's perceptions of Schreiner and seek to influence it positively when possible. Proactively stay informed of faculty and student news and projects.

• Serve as news bureau staff preparing press releases including interviewing, writing, editing and photographic responsibilities.

• Serve as Schreiner's Public Information Office - is Schreiner's spokesperson especially, during crisis situations. Facilitate good communications between employees, customers, and management through interpersonal and professional communication techniques.

• Coordinate Schreiner's "experts' bureau" (i.e., know who can speak on what issues when the media asks and getting that individual connected to media.)

• Write content as assigned for university publications, including but not limited to Schreiner magazine, the Schreiner University website, Annual Report, Enrollment Management (student recruitment), and Advancement (fundraising) promotional materials.

• Direct the marketing team on day-to-day marketing activities and works closely with cross-functional teams and resources to achieve projects within established timeframes.

• Manage and drive the marketing team project workflow by overseeing the day-to-day creation of materials for web, print, social media, and video content in coordination and collaboration with the Marketing team and other stakeholders.

• Oversee the project intake process, monitor projects to foresee/identify potential problems and risks, and actively implement solutions to address them in advance.

• Administration and management of project management system (BASECAMP), which includes management of user profiles, reports and dashboards, custom fields and forms, project templates, and overall project and assignment workflow, as well as establishing, managing, and documenting project management processes to ensure optimal project management.

• Promote and ensure the University's brand identity is used consistently and correctly.

• Recruit, hire, and supervise marketing staff, interns, and work-study students.

• Manage and operate within the approved annual marketing budget.

• Participate in community networking activities to make Schreiner University more visible and well-known within the primary market area and across the state.

• Special events - assist with University Advancement events as assigned.

• Maintain the highest level of confidence concerning all university matters.

• Other duties as assigned by VPSEM and the President.

EDUCATION, EXPERIENCE AND SKILLS REQUIRED

• A bachelor's degree in journalism or a closely related field is required.

• Five years' experience in a related field and have a current published portfolio.

• Public Information Officer experience and relevant training.

• In-depth knowledge and experience in driving brand awareness in a competitive environment.

• Working knowledge of digital marketing strategies and mediums, including emerging media.

• Thorough knowledge of web analytics and advertising analytics (e.g., Google Analytics, Meta Ads Manager).

• Strong copywriting skills with a proven record as a storyteller.

• Previous supervision experience.

• Knowledge of project management.

• Ability to build and maintain positive relationships.

• Ability to work as part of a team and take direction from Senior Management and Team Leaders.

• Ability to express oneself clearly and empathetically in all interactions with others in all forms of communication.

• Excellent written and oral command of the English language.

• Computer skills: proficient usage of Microsoft Office software, including but not limited to Outlook and Word.

• Proven ability to work under deadlines and produce deliverables within agreed-upon timelines.

• Able to work some weekends and travel occasionally.

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