Director Of Marketing, Account-Based Marketing

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

Verisk Marketing Solutions (VMS) helps marketers create exceptional experiences for their customers and prospects by targeting the right person, with the right message, at the right time. We do this with the highest standards for data security and respect for the consumer's privacy, preference, and permission. Our consumer insights and data solutions are designed to help marketers continuously maintain a real-time view of customers and prospects as those consumer's profiles and behaviors are changing over time. Whether our customers are seeing a consumer for the first time or have a long-standing relationship with her, we help them improve the reach, timing, relevance, and compliance of every engagement. We take pride in helping our customers understand and apply our solutions and data to improve their digital marketing strategies in new and creative ways. When our customers win, we win.

Position Overview

As a data-driven marketing leader, the Demand Generation Director develops strategies to drive awareness and sales engagement using a variety of tactics, including, but not limited to conferences and networking events, webinars, paid media advertising, SEO/SEM, partner marketing and email marketing. Under this position, all campaigns produced must be aligned to VMS's account-based marketing (ABM) strategy which centers around a top account list across select verticals that are strategically chosen to maximize value to our customers. This person is responsible for refining and scaling our marketing technology stack and acting as the business lead for identifying all use cases, integrations needed, and documentation of processes. Success in this role hinges on effectively scoping and reporting on account attribution, as well as monitoring the marketing-influenced pipeline. These measures serve as critical indicators of the impact and effectiveness of our efforts. In addition, this role will strategize and execute marketing initiatives through direct contributions, team efforts, and in-house digital agency support. This role reports to the Chief Commercial Officer at Verisk Marketing Solutions.

About the Day-to-Day Responsibilities of the Role

• Oversees and directs the work of key resources and their teams, including both the Marketo Agency, Experiential Marketing & Media Sponsorship Manager and other agents / resources under management by Demand Generation

• Delivering against key metrics, including financial, pipeline, and attribution goals outlined by the Chief Commercial Officer

• Leading demand generation functions to drive predictable, scalable, and repeatable pipeline and revenue (i.e., leads, MQLs, SQLs/opportunities, closed won deals), including ownership of data analysis for all marketing initiatives to measure impact and ROI

• Developing an account-based marketing strategy to understand, influence and quantify the customer journey across all stages of the lifecycle from acquisition, nurture/conversion, retention, and advocacy

• Ensure the quality and completeness in the marketing data across all marketing technologies · Collaborating with sales, revenue operations, product and marketing leadership to develop growth strategies for pioneering new markets and competitive opportunities

• Tracking budget for marketing plans and delivering against business goals/objectives

• Developing campaign plans which include financial, operational, and quality metrics for marketing campaigns as well as reviewing and approving campaign plans proposed by direct reports

• Collaborating with direct reports and peers in management/customers/vendors to interpret information and improve cross-functional processes and programs, adding or expanding key internal and external resources as needed

• Drive multi-touch marketing attribution model by building connectivity in marketing technologies and our CRM data across multiple touchpoints in the customer lifecycle

• Identify areas to improve efficiency and effectiveness of marketing automation systems, CRM systems, and data integration

• Train sales and marketing on the technology stack and continually educate the teams on new features and best practices

Qualifications

• 10+ years' experience in Marketing with extensive demand generation experience in B2B tech, with expertise in leveraging digital channels to drive lead generation and brand amplification

• Demonstrated ability in establishing and maintaining relationships with individuals throughout all levels of the organization, in the business community and with vendors

• Success designing and facilitating account-based marketing programs that drove top-line revenue outcomes

• Excellent Excel and metric reporting skills and experience analyzing and reporting data to identify issues, trends, or exceptions to drive improvement of results and find solutions

• Minimum 5 years of experience planning, developing, and managing departmental expense and capital budgets

• Minimum 5 years' experience of direct leadership and/or cross-functional team leadership · Experience with martech stack tools such as Marketo, 6sense, and Salesforce is required

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Additional Information

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions - provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions - supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions - offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions - provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions - provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions - delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions - offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft - provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

https://www.verisk.com/company/careers/

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https://www.verisk.com/privacy-policies/data-privacy-notice-for-employees-applicants-and-independent-contractors/