Director Of Leasing And Marketing

The Community Builders Boston , MA 02298

Posted 2 months ago

Position Description:

Position Summary:The Director of Leasing & Marketing will lead TCB Property Managements leasing & marketing efforts. This person is responsible for developing branding and marketing campaigns and strategies, guiding the team in planning, coordinating new and existing property leasing & marketing efforts, driving revenue enhancement programs, communicating leasing & marketing vision and execution plans. Manage and develop a high performing Leasing and Marketing Team that drives optimal performance. Supports operations to ensure exceptional occupancy and property performance via leasing, marketing, and resident retention. This position reports to the EVP of Property Management.

Essential Functions:

Identify marketing needs of new and existing properties and develop marketing programs and materials that advance property management objectives and meet TCB corporate communication standards.

  • Develop the marketing strategy for new and existing properties.

  • Develop and execute unique property brands for new and existing properties across multiple media outlets and platforms.

  • Develop and oversee implementation of the property marketing strategy - including digital marketing, Yardi / RentCafe, Social-Media and other marketing channels.

  • Explore and identify innovative tools and resources to bring a competitive edge to TCB marketing services.

  • Partner with local operations teams in analyzing local market, customer, and industry trends.

  • Manage and execute on pricing promotions and adjustments during lease-up.

  • Manage existing property marketing.

  • Maintain web content for property pages.

  • Create and update Affirmative Fair Housing Marketing Plans for all properties.

  • Ensure optimal experience across client, prospect, resident and employee website tools and portals (Rent Caf, property websites, CoStar, etc.)

  • Assist in site signage development and implementation, in accordance with corporate standards.

  • Coordinate and maintain property photos.

  • Travel to identify marketing and leasing needs of the portfolio.

Develop and execute on leasing strategies and timelines. Responsible for leasing efforts for future new development deals and acquisitions and demonstrate seamless takeover of the leasing process of newly added assets.

  • Create lease-up budget and timeline for all new properties.

  • Manage and direct relevant affordable housing lottery procedures for all new properties.

  • Interface with partners across the organization to assess current leasing strategy and build an enhanced and scalable leasing model.

  • Demonstrate subject matter expertise on leasing practices, policies, and lead all leasing activities

  • Partner and collaborate with PM Compliance.

  • Responsible for communicating leasing updates, reports and provide analysis on leasing analytics and metrics.

  • Oversee all leasing initiatives to ensure occupancy goals are met and leasing operations are optimized.

  • Lead rent setting efforts and establish product expertise with property, unit, and neighborhood awareness.

  • Lead the companys Leasing team; enabling them to meet their objectives by providing them with appropriate tools, materials, and presentations.

  • Travel to assist and participate in leasing events and promotions as needed.

In collaboration with the training department, develop and deliver leasing and customer service training program and KPIs.

  • Provide necessary training to leasing staff and managers.

  • Develop and deliver training on leasing best practices.

  • Develop and deliver customer service training.

  • Develop and measure leasing and customer service expectations.

  • Review customer service feedback and provide support to improve customer service delivery.

Knowledge, Skill and Experience:

  • Bachelors degree in business, real estate sales, leasing, marketing, communications, or related field with 5 years proven multifamily real estate leasing & marketing track record and experience preferred OR 8-10 years of proven experience and results.

  • Direct experience and leadership in multifamily digital marketing platform.

  • Experience in overseeing a marketing team.

  • Proven marketing campaign experience.

  • Effective time management skills and the ability to multitask.

  • Strong copywriting skills.

  • Attention to detail.

  • Proven ability to manage budgets.

  • Professional and proactive work ethic.

  • High competence in project and stakeholder management.

  • Excellent interpersonal, written, and oral communication skills.

  • Experience with digital marketing forms such as social media marketing and content marketing.

  • Competency in Microsoft applications including Word, Excel, and Outlook.

  • Knowledge of Yardi and Yardi RentCaf preferred.

  • Knowledge of Federal Fair Housing Laws & Guidelines.

  • Knowledge of multifamily affordable housing

Benefits

  • Medical, dental, and vision insurance

  • Employer contributions to Health Savings Accounts

  • Company paid Life & Disability Insurance

  • 403(b) retirement plan with company match

  • Tax-advantage accounts: commuter/parking, medical & dependent care FSA

  • Hospital & Critical Illness Insurance

  • Confidential, 24/7 Employee Assistance Program

  • 12 Paid Holidays & tenure-based PTO accruals

The Community Builders, Inc. is committed to ensuring diversity in its workplace, and candidates from diverse backgrounds are strongly encouraged to apply.

In addition, TCB has implemented a COVID-19 Vaccine mandate which requires all staff to be fully vaccinated or be approved for a religious / medical exemption.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Leasing Consultant

Related Companies

Posted 6 days ago

VIEW JOBS 6/23/2022 12:00:00 AM 2022-09-21T00:00 Responsibilities Join us in building communites, click here to learn more about us https://vimeo.com/434468879 Related's Luxury Building, The Arlington, in Boston, MA, is seeking a Leasing Consultant to join their team. Responsibilities include: Set leasing and marketing strategy Tour apartments at multiple sites with prospects and adhere to follow-up procedures Lease and pre-lease apartments Organize and carry out all retention activities Complete applications and lease/renewal documents Maintain accurate resident files in accordance with company policy Review vacancies and maintain model apartments Assist management with resident relations Maintain relationships with industry partners and brokers Maintain daily and weekly leasing reports and monthly market surveys Analyze market trends and shop competition to identify changing market conditions Recommend and oversee marketing campaigns and monitor traffic results Benefits: Comprehensive Medical, Dental, Vision, Life, Disability & Flexible Spending Accounts Paid Time Off & holidays 401(K) Tuition reimbursement Robust modern fertility program Incentive bonus program Commuter benefits Employee Assistance Program & more! Qualifications College degree or coursework preferred Demonstrated proficiency in working with computers including Microsoft Office, calendar management, software/database, and social media Excellent communication, interpersonal, customer service, and organizational skills Must have strong closing skills Proficient in managing an internal applicant database Available to work on weekends Committed to obtaining real estate license Yardi or similar software experience preferred Prior experience in leasing, sales, or hospitality preferred Experience with affordable housing programs preferred Please note that Related has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees. As a condition of employment, Related employees are equired to be fully vaccinated for COVID-19, unless a reasonable accommodation is approved or as otherwise required by law #RMC Overview Related Management Company (RMC) is the leading innovator in managing real estate as an owner/operator. There is strength in numbers - RMC operates hundreds of properties in 22 states and Washington, D.C., providing our employees with unparalleled growth opportunities. Our portfolio includes affordable, workforce, market-rate, and luxury housing. We are passionate about exceeding quality expectations in every single asset class. As a subsidiary of Related Companies, we've been at the forefront of sustainability too, with most of our new developments pursuing LEED Silver certification or higher. At RMC, we Welcome Everyone. It is our mindset that welcomed employees invoke welcomed residents. When you work here, you're encouraged to be your best, authentic self. With persistent focus, we are strengthening internal mobility, employee engagement, and investing in leadership development to continuously improve the employee experience. Related is an Equal Opportunity Employer For information about how we use your personal information, including information submitted for career opportunities, please review our Privacy Policy at https://www.related.com/privacy-policyJoin us in building communites, click here to learn more about us https://vimeo.com/434468879 Related's Luxury Building, The Arlington, in Boston, MA, is seeking a Leasing Consultant to join their team. Responsibilities include: Set leasing and marketing strategy Tour apartments at multiple sites with prospects and adhere to follow-up procedures Lease and pre-lease apartments Organize and carry out all retention activities Complete applications and lease/renewal documents Maintain accurate resident files in accordance with company policy Review vacancies and maintain model apartments Assist management with resident relations Maintain relationships with industry partners and brokers Maintain daily and weekly leasing reports and monthly market surveys Analyze market trends and shop competition to identify changing market conditions Recommend and oversee marketing campaigns and monitor traffic results Benefits: Comprehensive Medical, Dental, Vision, Life, Disability & Flexible Spending Accounts Paid Time Off & holidays 401(K) Tuition reimbursement Robust modern fertility program Incentive bonus program Commuter benefits Employee Assistance Program & more! Related Companies Boston MA

Director Of Leasing And Marketing

The Community Builders