Director Of Insights & Analytics

Merrick Pet Care Evanston , IL 60201

Posted 2 months ago

Position Title: Director of Insights & Analytics

Reports To: VP, Marketing

At Merrick, we don't just make pet food. We make the Best Food Ever. Founded in 1988, Merrick PetCare is a leader in natural and organic pet food. We believe that our people are the source of our competitive advantage, and as we invest in our people, we invest in our shared future.

Take that next big step in your career and join our Merrick Family. We have an immediate need for an Director of Insights & Analytics.

This position is responsible for both business data and analytics as well as consumer insights. This role will leverage numerous data sources to analyze business performance, identify actionable insights and provide strategic recommendations that drive competitive advantage.

This individual will be responsible for driving best practices in analytics, building overall capabilities and developing talent. This role reports into the VP of Marketing with high visibility to the sales and marketing organizations as well as the Leadership Team and CEO. Currently, this position manages a team of two.

Primary Responsibilities:

Sales & Marketing Analytics

  • Lead the analytics team, owning regular performance reporting and analysis across all product lines and top accounts, leveraging multiple data sources (SPINS, Nielsen, Owned etc.) as well as industry knowledge.

  • Lead regular assessment of sales performance accurately calling out drivers and drags of the business (pricing, trends, new product introduction, competitive etc.)

  • Work closely with the sales team to measure and monitor key customer performance and business drivers

  • Partner with sales team to build professional, high-impact sales presentations; develop customer-specific recommendations

  • Deliver category level trends and insights act as a category thought leader and liaison to various industry reports, events, etc.

Consumer Insights

  • Build our consumer insights capability to provide deeper insight into the target consumer and their needs, wants, perceptions and preferences

  • Develop strategic and tactical recommendations through analytics and insights to measure, strengthen and optimize our market position, brand perception and target audience

  • Deliver insights and trends across our category and other relevant categories

Basic Qualifications

Education: Bachelor's Degree in related field

Experience: Minimum of 10+ years' experience in analytics and insights with Consumer Packaged Goods or relevant industry

Competencies & General Skills

  • People management experience with proven ability to develop talent

  • Excellent analytical skills and attention to detail able to manage complex, incomplete & inconsistent data sets into defined actionable steps

  • Strong verbal/written and oral presentation and communication skills

  • Substantial experience reporting on and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) as well as building tools from these data sources

  • Ability to produce presentations that tell a narrative and drive conclusions

  • Must appreciate pets as well as Merrick's goals and mission

  • Willingness to be flexible, adaptable, and proactive in a constantly changing industry and company

  • Self-starter that thrives in fast paced environment

  • Collaborative partner, able to work well cross functionally

Merrick is an Equal Opportunity Employer

THE ABOVE STATEMENTS ARE INTENDED TO DESCRIBE THE GENERAL NATURE AND LEVEL OF WORK BEING PERFORMED BY INDIVIDUALS ASSIGNED TO THIS JOB. THEY ARE NOT INTENDED TO BE AN EXHAUSTIVE LIST OF THE RESPONSIBILITIES, DUTIES AND SKILLS REQUIRED OF INDIVIDUALS SO CLASSIFIED.

Position Title: Director of Insights & Analytics

Functional Unit: Marketing

FLSA Status: Exempt


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Director Of Insights & Analytics

Merrick Pet Care