Director Of Growth Marketing

About Census

Census is the first Data Activation platform built on your warehouse. Sync 360° customer data to 200+ business tools today with Reverse ETL. Empower marketing teams to build dynamic audiences with a no-code segment builder.

Census is how data teams at companies like Canva, Figma, Rippling, Carta, and Notion build better business operations.

Backed by a16z , Sequoia, Tiger Global & Insight; we're a hybrid team headquartered in San Francisco that loves taking annoying problems most people avoid and building elegant solutions for them. We believe that data should be used for more than just making charts. This is why we invented integrations that work directly from cloud data warehouses.

Is This You? ️

• 10+ years of experience in developing and directing growth/demand generation marketing initiatives

• Demonstrated ability to approach business challenges with creativity, innovation, and a results-oriented mindset

• Have an experimental mindset and run tests regularly

• Hands-on experience in digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display

• Hands-on experience with email marketing both acquisition and lifecycle

• Proven track record of driving and scaling pipeline generation in fast-paced environments

• Strong communication skills and executive presence, with the ability to articulate complex ideas effectively to both internal and external stakeholders

• Exceptional leadership capabilities, with a focus on team development, scalability, and achieving organizational goals

• Proficiency in problem-solving methodologies and project prioritization in deadline-driven environments

• Commitment to fostering transparency, communication, and fiscal responsibility within the organization

• Demonstrated success supporting BDR and Sales functions

• Proficiency in Hubspot, SFDC

• Nice to have: experience managing an SDR organization

Your responsibilities

• As the Director of Growth Marketing at Census, you will play a pivotal role in steering our revenue operations team, email marketing, and overseeing paid search and paid social strategies

• Take ownership of digital, email and event marketing channels and pipeline generation for the NAMER and EMEA markets

• Define and meticulously track KPIs and performance metrics, swiftly iterating strategies to optimize campaign effectiveness and achieve aggressive pipeline goals

• Drive efficiency in budget allocation and program performance by evaluating campaign ROI and adjusting tactics as necessary

• Spearhead strategic initiatives to align our go-to-market approach, fostering collaboration across teams and establishing streamlined processes for maximum efficiency

• Expand the influence and scope of the Growth Marketing team, fostering a culture of discipline, best practices, and consistency to drive scalability

• Recruit, mentor, and lead a diverse and high-performing team to execute growth initiatives with excellence

• Work from our San Francisco office two days a week (commuter benefits available)

Compensation

$190,000-$245,000

Our Benefits

• Meaningful equity (we mean it!). We're going to ask you to work hard and build an amazing company, so we are going to pay you well while we build, and set our sights on your equity having real value.

• We want you to take care of yourself so your medical, dental, and vision plans are heavily subsidized. 99% employer-paid medical coverage for you AND your dependents (US).

• 401k with 4% match - investing in your future can be expensive so we want to help (US & Canadian).

• Flexible work schedule & unlimited PTO.

• 12 weeks of fully paid parental leave. Growing family? Amazing! Congratulations. You and our founders have something in common.

• Offices in three cities, San Francisco, Denver & New York + commuter benefits

• Annual All-Hands Offsite - hangout with your work-friends and make some memories!

• All the tools you need to do your best work.

We believe the best companies bring together diversity in race, age, physical and mental ability, sexuality, gender identity, ethnicity, perspectives, and ideas. People do their best work when they feel like they are included, valued, and equal - when they feel like they belong. The Census we are building is a place where everyone brings their full selves to work knowing that they'll be heard, championed, and supported to succeed.

Come and join our Census flock!

What are you waiting for? Apply ️