Director Of Growth Marketing

About Gen:

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.

When you're a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.

Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.

If this sounds like you-Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow-join us!

About the Role:

The Director of Growth Marketing will be responsible for developing and executing comprehensive growth strategies for both incubated and established business lines. This role will drive customer acquisition through innovative marketing initiatives. The ideal candidate will have a deep understanding of digital marketing, data analytics, and consumer behavior, with a proven track record of driving growth in a fast-paced environment. This role requires a seasoned professional with expertise in performance-based advertising and strong leadership skills.

Responsibilities:

Strategy Development:

• Develop and implement growth marketing strategies to drive customer acquisition across multiple business lines.

• Collaborate with product, sales, and other marketing teams to align customer acquisition growth strategies with business objectives.

• Identify and prioritize growth opportunities through market research, competitive analysis, and customer insights.

Digital Marketing:

• Lead digital marketing initiatives and paid advertising campaigns.

• Work with channel marketing teams to optimize campaigns and maximize ROI.

• Manage and scale performance marketing efforts for the different business lines to drive revenue growth.

Data Analytics and Optimization:

• Utilize data analytics to track, measure, and optimize marketing performance and ROI.

• Work with cross-functional and media teams to run A/B testing and experimentation to identify the most effective growth strategies.

• Provide regular reporting on key metrics and insights to senior leadership.

Team Collaboration:

• Foster a collaborative and innovative culture within the marketing team.

• Partner with cross-functional teams to drive integrated marketing efforts and ensure alignment on key initiatives.

Budget Management:

• Manage marketing budgets, ensuring efficient allocation of spend to maximize impact.

Qualifications:

• 8+ years of experience in growth marketing, digital marketing, or a related role, with a focus on driving customer acquisition and growth.

• Strong knowledge of cybersecurity space, digital marketing channels and tools, including Adobe, Google Analytics, SEO, SEM, Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments.

• Demonstrated success in managing marketing budgets and optimizing spend for maximum ROI.

• Innovative mindset with a passion for staying ahead of industry trends and best practices.

#LI-AS1

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.

Gen complies with all anti-discrimination laws.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.