Benchmark Education New Rochelle , NY 10802
Posted 2 months ago
Position Purpose
The Director of Educator Marketing will oversee and implement critical marketing aspects for our teacher-focused brands, PD Essentials and Newmark Learning. These responsibilities include: promotion of thought leaders and authors who offer insights and guidance into best teaching and learning practices; promotion of our books, courses, and other teacher resources through which educators can receive expert guidance; and promotion of our brands, PD Essentials and Newmark Learning, as trusted names in the educational publishing space.
Duties and Responsibilities:
Working closely with colleagues and authors,
Develop strategic marketing campaigns and events for Newmark Learning and PD Essentials (PDE) brands and products, and PDE authors and professional trainings
Create content and collateral in coordination with channel owners for multichannel posting: e-commerce website, direct mail, advertising, email, social media, webinar, podcasts, and blogs
Integrate multichannel campaigns with customer targeting and segmentation strategies that increase customer engagement and drive sales, including direct-to-consumer efforts and third parties (e.g. Amazon)
Present content to Sales reps as well as in customer-facing events (e.g., webinar host)
Work collaboratively with colleagues in multiple departments, consultants, and vendors to achieve marketing goals on time and increase sales for teacher-focused brands
Recruit, manage, and develop departmental staff; develop and refine best practices and work flows
Job Requirements: Skills & Experiences
5-7+ years of management experience in educational publishing and digital marketing
Proven track record of growing campaigns from strategy through to execution
Provide data driven insights to develop actionable recommendations
Excellent communication, writing, editing, and digital marketing skills
Excellent management, creative vision, and leadership skills
Excellent presentation skills
Ability to thrive in a fast-paced environment and manage multiple tasks and projects
Strong Microsoft Office skills and digital marketing knowledge
Salary Range: $110,000 - $130,000
About Us
Benchmark Education Company is a leading publisher of core, supplemental, and intervention literacy and language resources in English and Spanish, both print and digital, as well as world-class professional development. Since its founding in 1998, our company has proven to be one of the most nimble and innovative content creators on the cutting edge of pedagogy and technology. The digital content in our many online and hybrid learning programs delivers all the rigor of its print counterpart and is designed for virtual and blended learning contexts.
Benchmark Education Publishing (BEC) and its affiliates are proud to be an Equal Opportunity Employer.
For further information, visit us at: https://www.benchmarkeducation.com
BENCHMARK EDUCATION BENEFITS OVERVIEW
Benefits
Dental & Vision Insurance
Disability Insurance
Wellness Programs
401K
Paid Holidays
Paid Sick Days
Company Culture, Perks & Discounts
Commuter Benefits
Paid Parking
Free Snacks
Catered Lunches/Events
Pet Friendly
Holiday Events
Paid Technology
Sports Leagues
Professional Development
COVID-19 Policy
All employees are required to have or obtain a COVID-19 vaccination as a condition of employment at Benchmark Education unless an exemption has been approved. All employees shall be required to report their vaccine status. All new employees shall be required to provide proof of their vaccination status prior to the start of their employment.
NO AGENCIES PLEASE
Benchmark Education