Director Of Ecommerce

Harley-Davidson, Inc. Milwaukee , WI 53201

Posted 3 months ago

Auto req ID: 455

Title: Director of eCommerce

Job Function: Marketing

Location: JUNEAU

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

Shift: SHIFT1

We are paving more roads to Harley-Davidson by developing exhilarating new products, creating broader access to our iconic brand, and building a stronger dealer network. We can't do it without the best and brightest. Step one of this strategic acceleration is adding talent who can blow the doors wide open with innovation and creativity while staying true to the Harley-Davidson brand and legacy. We are focused on the next 115 years. Are you in?

We are looking for an influential leader who drives revenue, profit and operational performance from a customer-centric perspective for Harley-Davidson. This Director of eCommerce is responsible for collaborating with cross-functional brand, marketing, business insights, finance, logistics and IT partners to lead innovation and process improvement initiatives across eCommerce.

This is what you'll do:

  • Align with our omni-channel strategies to deliver a superior digital shopping experience across our owned storefronts as well as in the marketplace.

  • Drive online retail sales performance and commerce experience globally, in both owned storefronts and on marketplaces.

  • Lead all aspects of the eCommerce business, including business planning, content strategy and development, online marketing, website design, customer service, web analytics and web technology.

  • Partner with digital marketing, brand marketing, channel marketing, marketing communications and IT to explore and develop new online initiatives and opportunities designed to meet and exceed the needs of the customer and eCommerce revenue goals.

  • Establish web metrics to ensure best practices and measurability of digital channels, design reporting processes, and drive performance improvements through testing, tracking and analysis of data.

  • Provide direction, manage, motivate and coach your team.

Education Required:

This position requires a bachelor's degree in Marketing, Technology or a related field.

Experience Required:

We are looking for an experienced eCommerce leader, who can step into this newly created role and make an immediate impact on Harley-Davidson's future. To be successful in this role you must be able to lead through ambiguity and collaborate with multiple stakeholders. You must be an excellent communicator and you must be proactive, a self-starter and be able to thrive within a fast-paced environment.

Are you qualified?

All applicants who choose to apply for this opportunity should be prepared to demonstrate at least 10 years of eCommerce experience with 5 years of experience leading an eCommerce team.

  • Curious and entrepreneurial leader that stays abreast of industry trends, able to set a vision, orchestrate a process to execute on that plan, and influence and inspire others to believe.

  • Demonstrated track record of increasing eCommerce revenues in an omni-channels business model

  • Strong website and consumer analytic skills, including the ability to link site design and features to strategic objectives and the ability to use the data and metrics to back up assumptions and recommendations.

  • Strong communications skills, with the ability to communicate across the entire organization

  • Creative, with an eye to develop new and innovative solutions

  • Strong team player, able to work successfully across multiple business functions.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We believe that employees do their best work when they are free to be themselves. This means our dress code is relaxed, and all types of work styles are welcomed.

Applicants must be currently authorized to work in the United States.

Direct Reports: Yes

Travel Required: 10 - 25%

Visa Sponsorship: This position is not eligible for visa sponsorship

Relocation: This position is eligible for domestic relocation assistance (within posted country)


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