Director Of Digital (Willowbrook, IL - HQ)

JOB SUMMARY: The nation's #1 golf club fitter is looking for a digitally savvy, golf lover to lead their digital team. Reporting directly to the CMO, the Director of Digital will drive all aspects of Club Champion's digital ecosystem including websites, web analytics, e-commerce, merchandising assortment strategy, website design and digital customer experience. This person will also work to design and implement digital strategies that grow the Club Champion business, analyze traffic/user metrics and ensure the consistency of Club Champion's digital presence. A digital thought-leader with a self-starter attitude and the ability to collaborate with a team would thrive in this position

ESSENTIAL FUNCTIONS

• Drive digital media optimization with partners to optimize profitable revenue growth.

• Lead cross-functional projects with broader marketing, digital, technology and operational leaders. Direct team and partners on how to best execute projects through understanding of latest technologies.

• Constantly optimize the Club Champion site and mobile UX design to drive conversion rates resulting in improved digital appointments

• Working with a cross-functional team, develop customer journeys to identified segments to improve customer satisfaction and brand loyalty.

• Develop and implement digital strategies to increase customer acquisition and retention including a deeper understanding of customer segmentation groups and look-alikes via market research/analytics partners

• Lead the vision of a long-term e-commerce strategy and customer experience that communicates brand positioning and addresses rising industry trends

• Develop an Ecommerce ecosystem that can scale. Oversee Club Champion's digital ecosystem including websites, mobile applications and e-commerce function

• Responsible for the P&L of the Club Champion e-commerce business

• Develop a process of analyzing and interpreting business performance to drive business decisions.

• Work collaboratively with the broader marketing team to develop a promotional calendar that supports the broader company strategy and maximizes e-commerce revenue and appointment growth.

• Keeping abreast of the latest advancements in technology as well as emerging consumer and marketing trends

Qualifications

EDUCATION AND EXPERIENCE REQUIRED

• Bachelor's degree in advertising, marketing, digital media or similar

• 7-10 years of e-commerce, online merchandising or digital marketing experience

• Proficiency in digital marketing and analytics tools such as Google Analytics and Google Data Studio

• Excellent understanding of digital practices such as SEO, PPC and programmatic display

• Good understanding of e-commerce and CMS platforms such as Salesforce, Salesforce Marketing Cloud, WordPress and Shopify

• Excellent financial and analytic skills with ability to interpret and translate data into actionable proposals

• Strong interpersonal, leadership, collaboration, and project management skills

• Comfortable in changing, fast paced environment with tight deadlines.

• Experience working at a startup a plus

• Experience building ecommerce platforms from scratch a plus

WORK ENVIRONMENT

• Corporate team environment, based in Willowbrook, Illinois

SUPERVISORY RESPONSIBILITIES AND COORDINATION

• Oversees email marketing team, ecommerce team, web operations team; All teams include both internal resources and external agencies