Primary Job Duties & Responsibilities
Under general direction, leads and collaborates with the Travelers.com Digital Enablement (DE) Agile team (design and development) to create an engaging and high performing Web experience for prospects, agents and customers in both commercial and personal lines (B2C, B2B, B2A2C) as well as at the enterprise level.
Collaborates with development teams (Digital Enablement & IT) responsible for the evolution and optimization of the content management and digital asset management systems.
Responsible for the management of the Backlog of projects for the Agile Team
Regularly evaluates and identifies opportunities and product enhancements to achieve strategic goals through customer research, internal relationship management, and competitive research.
Collaborates with Product Manager on creation of the product roadmap and is responsible for implementation of roadmap initiatives as well as additional strategic and business-as-usual requests.
Supports Product Manager in collaborating with BU and Enterprise Marketing leaders to implement new core strategies like 'personalization' that evolve and advance the value of the channel to both customers and the business.
Partners with Product Manager and LOB Channel Managers to define business needs and convert into experience, design and functional requirements.
Accountable for helping define website KPIs and the measured performance of the site(s) in service to business marketing goals.
Supports Product Manager in collaborating with marketing functions across all business lines and supporting functions.
Helps influence Web Marketing efforts across businesses and functions to ensure alignment with roadmap and "big picture" brand and enterprise.
Job Specific & Technical Skills & Competencies
Knowledge of technical SEO
Advanced Knowledge of Travelers Digital Technology Stack
Advanced knowledge of TeamSite CMS
Advanced Agile project management skills
Advanced knowledge of Mobile applications and Mobile & Web technology and development including:
CSS, ASP.NET, ETL, C# .NET, VB .NET, SQL, WCF Patterns & Practices,
Web Development, HTML, HTML5, AJAX, SSIS,
Tealium tagging system
Photoshop, Graphic Design,
Agile and Scrum, Lean, Kanban,
CX, UX (User Experience),
Visual Analytics, QlikView, QlikSense, Qualtrics
The Director of Digital Marketing-Web Channel Product Owner is responsible for maximizing the marketing benefit of Travelers public-facing web sites (I.e. Travelers.com, travelerscanada.com, travelers.co.uk, etc.) through web design, development and technology enhancements, to ensure a valuable and consistent user experience for the prospects, agents and customers who use the site(s). This includes the product ownership of Travelers public facing web sites as marketing channels in service to brand, BU and enterprise goals. She/he is accountable for the positive performance of those sites in support of business unit and enterprise goals.
Driven by strong marketing/digital marketing, UX, SEO and analytics expertise, he/she leads a matrixed team of designers and developers to support design and enhancements to the marketing function of the site(s). She/he collaborates with Travelers Digital Enablement portfolio team, Enterprise Content Marketing and Analytics teams and business unit (BU) marketing teams to manage the daily, weekly, monthly optimization of the web sites. The role works closely with designers and developers within the Digital Enablement (DE) and IT functions to implement ongoing enhancements and manage the new features backlog for marketing and will collaborate with the DE team to prioritize the queue. She/he serves as the "product owner" within the DE Agile Team and will be co-located with that team in Hartford to closely participate in the Agile Sprint process.
She/he understands how to balance business objectives, express the brand and meet genuine customer needs. She/he must understand the latest technology, data and process needs of enterprise-level Web sites for marketing. This includes best practices in CMS content-enabled sites, technical and on page SEO, Web analytics and instrumentation and user experience (UX). She/he must have a strong POV on how to create a best in class web product and experience that delivers on Travelers business objectives how to personalize the digital experience at scale and use technology and data to continuously increase Travelers value in the minds of our audiences while also supporting the business. This position will work within a matrixed and cross functional team.
Education, Work Experience & Knowledge
8+ years of experience digital technology, web development, analytics, ETL, UX/CX and information engineering.
Experienced "digital marketer" who understands how to put Web experience and content in service of B2B and B2C marketing and customer experience objectives.
Advanced knowledge of web technology, UX and AGILE best practices to solve unusual as well as common work problems.
Advanced knowledge of Web Analytics including Google Analytics and tagging systems.
Excellent oral and written communication skills.
Advanced project management skills that optimize the value of planning and drive timely execution
General knowledge of technical SEO best practices and operations.
Experience publishing multimedia content for the Web (videos, infographics, interactives, images, text narrative).
General knowledge on how to research and target wants/needs of various audiences.
Knowledge of data-driven content marketing and ecommerce best practices.
Experience in insurance and/or financial services digital marketing a plus.
Experience in business-to-business and business-to-consumer digital marketing.
Thorough knowledge of digital marketing technology and applications
Experience as a digital marketer/web tech manager/account manager for a strong brand or agency.
Experience leading others through influence as well as management.
Minimum of 5 years of experience.
The Travelers Companies