Director Of Digital Marketing & Supporter Engagement

Oxfam America Boston , MA 02298

Posted 2 months ago

Oxfam America is a global organization working to end the injustice of poverty. We help people build better futures for themselves, hold the powerful accountable, and save lives in disasters. Our mission is to tackle the root causes of poverty and create lasting solutions. The Public Engagement division, which includes the Supporter Engagement, Brand & Engagement, Media & PR, Content, and Design teams, creates and implements communication strategies to build brand awareness, advance policy change and program impact, and fundraise from new and existing donor audiences.

The Supporter Engagement team devises digital marketing strategies (email, social media, paid promotions, etc.) that enable Oxfam America's multiple public engagement initiatives (both virtual and in-person). We are seeking a highly qualified Director of Digital Marketing & Supporter Engagement who will collaborate with multiple stakeholders media leads, campaigners, fundraisers, policy advisors, consultants to set a data-driven online organizing strategy and create motivating and tailored supporter journeys for Oxfam audiences. The successful candidate will also lead a training program that increases the digital fluency of staff across Oxfam America.

Position Overview

Oxfam America is looking for an energetic and adaptable supporter engagement strategist with a deep understanding of digital marketing strategies and platforms and data-informed audience segmentation. The candidate should enjoy promoting multiple issues to supporters in service of multiple goals building brand, achieving policy and program impact, and raising funds. They should have strong project management and relationship management skills. This is an opportunity to build and mentor a digital-first Supporter Engagement team at Oxfam America and motivate our audiences to help end the injustice of poverty here and abroad. The position is based in Boston or Washington DC and reports to the Vice President of Public Engagement, based in Boston.

The Director of Digital Marketing & Supporter Engagement will collaborate closely with colleagues in Public Engagement, Resource Development (RD), Policy & Advocacy (P&A), Humanitarian and other Global Programs staff; the Senior Leadership Team, which includes the CEO, Chief of Staff and VPs; external vendors and consultants; and digital communications and fundraising staff in the Oxfam International confederation. They supervise a team of 7 supporter engagement and digital marketing specialists.

Primary Job Functions

  • Set vision and direction for Oxfam America's digital communications in line with new strategic framework that emphasizes integrated supporter engagement (i.e. converting activists to donors and donors to activists).

  • Grow and cultivate Oxfam America's online and on-the-ground supporter base, emphasizing digital resources and strategies.

  • Lead development of multiple, fast-paced advocacy campaigns across digital platforms.

  • Lead coordination of digital fundraising campaigns, including with monthly sustainers, during humanitarian emergencies, and during peak holiday campaign season.

  • Collaborate with Public Engagement staff to use data and emerging technologies to create integrated supporter journeys for new and existing supporters.

  • Develop and implement social media strategies (primarily for the charitable organization, Oxfam America, but also for our nascent advocacy arm, Oxfam America Action Fund).

  • Manage investments in digital advertising strategies that build brand, generate leads, and drive advocacy and fundraising;

  • Manage and oversee digital vendors and consultants, including ad buyers and email strategists.

  • Manage Supporter Engagement budget in expenses, but also revenue forecasting and reforecasting.

  • Create and implement training program to increase digital fluency across Oxfam America (particularly among public-facing staff).

  • Liaise with web developers, constituent relationship management specialists, and data analysts as needed.

Qualifications:

Required

  • Bachelor's degree and 7-10 years digital work experience, with an emphasis in either agency or nonprofit marketing and public mobilization;

  • 5 or more years of experience managing a team of more than a half-dozen staff members;

  • Proven track record of using digital strategies to grow an organization's followers, impact, and fundraising.

  • Demonstrated ability to lead campaigns, in collaboration with others, that engage supporters in current events and the ongoing public conversation.

  • Substantial experience in email strategy and campaigns, social media campaigns, and digital advertising.

  • Demonstrated ability to build and maintain strong relationships both internally and externally

  • Proven project management, including financial management, in a high-pressure work environment

  • Excellent verbal communication and interpersonal skills, tact and diplomacy

  • Ability to balance multiple tasks, work independently and meet tight deadlines.

  • Demonstrated attention to detail.

  • Ability to thrive in a highly collaborative, consultative, matrixed work environment.

Expectations for the Position:

  • Work effectively and collaboratively in support of building a team-based, problem-solving work culture.

  • Commitment to feminist principles, gender justice, and building diversity in the workplace. Perform all duties appropriately for a multi-cultural environment, treating all persons with dignity and respect, and be familiar with and committed to the mission and goals of Oxfam.

  • Within key areas of responsibility, will have a commitment to providing a safe environment for staff, partners, and beneficiaries, and a commitment to promoting safeguarding in our workplace, programs, and the communities we serve.

  • Serve as a professional and conscientious representative of Oxfam America, maintaining confidentiality of appropriate information.

Preferred

  • Knowledge of the field of international development and human rights
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Director Of Digital Marketing & Supporter Engagement

Oxfam America