Director Of Digital Marketing

Hbse Camden , NJ 08104

Posted 2 months ago

Position Overview: Looking for an opportunity to exercise your customer acquisition skills, drive meaningful results and demonstrate digital marketing leadership in the sports and entertainment industry? HBSE Digital Marketing leads the centralized strategy and raises the bar for execution of our email, paid media, fan insights and digital product programs. We are the primary drivers of digital customer acquisition and digital fan engagement on behalf of the New Jersey Devils, Philadelphia 76ers, and Prudential Center. We are looking for a Director to lead our Email and Paid Media teams, delivering strategic go-to-market plans and overseeing cutting-edge execution of digital campaigns. Working cross-functionally with Sales, Marketing, Partnerships, Strategy and Analytics, the Director will drive revenue and fan engagement to meet HBSE goals while helping to deliver a robust fan experience.Responsibilities include, but are not limited to the following:

  • Create strategic plans and oversee execution of email, paid search, paid social, display and other paid media campaigns to optimize performance and results.
  • Lead and communicate digital marketing best practices and improve organizational understanding of the role of email and various paid media channels in achieving company objectives.
  • Manage the Email and the Paid Media teams through the entire marketing deliverable cycle including initial planning, creative briefing, budgeting, implementation, monitoring, optimization, analysis and reporting.
  • Work closely with peer organizations to optimize fan engagement, further driving ticket and sponsorship revenue.
  • Collaborate with CRM and digital products teams to connect email and paid campaigns to campaigns within SalesForce Sales and Marketing Clouds.
  • Recognize the sports and entertainment industry requires flexibility in working extended hours including nights, weekends, and holidays as needed.
Qualifications (educational, experience, & basic knowledge requirements):
  • Bachelor’s degree from accredited college/university
  • Minimum 7 years of relevant digital marketing experience
  • Minimum 3 years experience managing, leading and developing a team.
  • Experience with Salesforce Marketing Cloud and/or comparable email platforms
  • Experience with optimization of email and paid media campaigns to hit impression, CPA, ROAS, and Engagement goals
  • Extensive knowledge of paid search and paid social management platforms and optimization tactics
  • Extensive knowledge of Google and/or Adobe Analytics
  • Experience creating reports and recommendations based on account performance
  • Ability to multi-task between concurrent assignments, prioritize effectively, and adapt quickly to changing priorities, assignments, and roles; detail oriented and works well under pressure
Travel Requirements:
  • Less than 25% of the time.
Work Environment:
  • Office environment with flexible part-time work-from home opportunities.
icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Director Of Operations

Uncommon Schools

Posted 5 days ago

VIEW JOBS 1/15/2021 12:00:00 AM 2021-04-15T00:00 Organization Description Uncommon Schools is a non-profit network of 55 outstanding public charter schools in grades K-12 across New York, New Jersey and Massachusetts. Our mission is to start and manage outstanding urban public charter schools that close the achievement gap and prepare students from low-income backgrounds for success in college and beyond. We are accomplishing that mission every day, with a college graduation rate that is well above the national average and thousands of stories of our students and alumni achieving their dreams. We are always looking for excellent school leadership talent. While this is not an immediate opening, we welcome your application to begin the conversation about future opportunities that may arise. At Uncommon Schools, we know running exceptional schools takes more than great instruction-it also takes exemplary operations! Uncommon Schools' Directors of Operations work relentlessly to ensure that our faculty maximizes time and energy on student achievement. We design, implement, and refine systems that anticipate the needs of our school community. As service-oriented leaders, we solve problems, share best practices across campuses, and respond to urgent needs. We partner to create an academic and cultural environment which supports our ultimate goal: ensuring that every student will earn a college degree. As Director of Operations (DOO), you will co-lead a school alongside the Principal, partnering to ensure your students receive an exemplary education. You will be managed by an Associate Chief Operating Officer and will lead a team of operations staff (including but not limited to an Office Manager, Special Projects Coordinator, Nurse, and Custodian). At Uncommon, our DOOs are deeply committed to leading their schools in operations leadership, school culture, and family and community engagement: Operations Leadership * Leads all aspects of school operations, including facilities, food and transportation services, school schedules, rosters, student information database, visitors, payroll, and benefits; * Manages operations staff and ensures the smooth operation of the main office; * Ensures school-wide compliance with health and safety laws, charter contracts, state education mandates, teacher certification, and federal and state workplace regulations; * Leads student recruitment efforts to ensure fiscal solvency of the school; * Collaborates with the Home Office's Information Technology Team to ensure a fully functioning technology infrastructure; * Creates and oversees the school's budget, finances, and relationships with outside vendors; * Ability to use data to drive improvements in systems and operations. School Culture * Build a joyful and rigorous school culture; * Support the Principal in fostering consistency in academic and behavioral expectations; * Ensure that traditions and rituals that support the college mission are built and maintained, grade by grade, year to year. Family & Community Engagement * Communicates regularly with families about their children's performance, school policies, trips, and events; * Builds and fosters relationships with community leaders and organizations, including maintaining robust database of community organizations. * Passion to improve the minds, characters, and lives of students both in and out of school; * Ability to think strategically and innovatively, in order to continuously improve school operations; * Proactive, strategic problem-solver who is able to work successfully in a fast-paced environment, often while balancing competing priorities; * Grit, personal responsibility, and a dedication to continual professional growth; * High quality communications skills with multiple audiences including teachers, students, families, vendors, and colleagues. Required Experience * 4 or more years of work experience; * School-based or other educational experience preferred; * Project planning experience required, with proven ability to see large projects through to completion; * Experience managing others preferred; * A Bachelor's degree is required. Uncommon Schools offers competitive salaries commensurate with experience and a comprehensive benefits package. Aside from extensive professional development, all our staff members are equipped with a laptop computer, email, and all necessary supplies. Uncommon believes in the importance of being a diverse, equitable and inclusive organization that enables our students and staff to thrive. We are committed to building a talented team that reflects the diverse backgrounds and experiences of our students. At the same time, we work to ensure an inclusive community through creating a space for important dialogue about issues of race and identity for our staff and students. As an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability. Uncommon Schools Camden NJ

Director Of Digital Marketing