Director Of Digital Content

Tegna Atlanta , GA 30301

Posted 3 months ago

Job Description:

We're looking for a visionary news leader who understands rich/unique/local news content and social engagement on multiple platforms and can lead for the future. The Director of Digital Content for WXIA, TEGNA's NBC affiliate in Atlanta, Georgia, will serve as a member of the senior news management team and lead the publication and distribution of engaging, compelling content across multiple platforms.

This is a unique, digitally-led newsroom environment that has produced nationally-awarded pieces. Must be an expert at leading a great team, training varying levels of digital/social competence to perform at the highest level and implementing exceptional, engaged content on digital properties. This includes, but is not limited to: breaking news coverage, special project content, digital original enterprise content, franchise support, social media, text/email updates/alerts/contests, newsletter management and data-driven decision making. Works closely with the News Director to prioritize and set short and long term goals, as well as provides digital voice in determine newsroom structures and workflows. Must be a team player dedicated to continuous improvement, staff engagement and driven to perform at a superior level. This person will play a key role in charting the station's digital content and growth strategy

In this role, you will:

  • Manage the digital content team and lead digital strategy to grow multi-platform content, audience and engagement

  • Be the voice of innovation in the newsroom and inspire others to follow your lead

  • Lead our newsrooms to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen

  • Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results

  • Actively partner with the news director and marketing director to create three-screen synergy (TV, digital, mobile) around station content and campaigns

  • Oversee all station efforts in social media including Facebook, Twitter, Instagram, YouTube, and other emerging platforms.

  • Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences

  • Create unique, engaging, and shareable content

  • Be a resource for Sales in its content generation and digital sponsorship efforts

  • Teach, coach, and mentor both members of the digital team and the entire newsroom in best practices for writing and producing content for digital and social platforms

  • Skillfully use social media and digital tools to research, discover and distribute content

  • Collaborate with content leaders across TEGNA to maximize the sharing of our content and to leverage innovation and best practices among stations

  • Hold newsroom employees accountable to TEGNA's ethical and editorial standards

Job Requirements

Here's what you need:

  • Bachelor's degree in journalism, communications or equivalent experience in the field

  • 5-10 years of content experience, including at least 2-3 years managing other digital journalists

  • Solid journalistic judgment and a news philosophy that emphasizes accurate, fair and unique local content, along with community engagement

  • A deep understanding of social strategy and SEO with the hunger to keep up with emerging trends

  • Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news

  • Knowledge of online CMS and news production systems along with social newsgathering tools like CrowdTangle and Social News Desk

  • Experience analyzing audience data and identifying behavioral trends, Google Analytics experience a strong plus.

  • Passion and vision for emerging media

  • Strong organizational and communication skills

  • Ability to work under pressure and meet deadlines, manage multiple projects and work along other teams to reach shared goals.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 62 television stations and two radio stations in 51 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry's top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

#LI-NB1


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Digital Content Data Analyst

Home Depot

Posted 6 days ago

VIEW JOBS 1/18/2020 12:00:00 AM 2020-04-17T00:00 At HomeDepot.com, our award-winning e-Commerce team is blazing a trail of retail shopping innovation by leveraging cutting-edge technology with our 2,200+ store locations and a relentless focus on customer service. We have been named one of the world's most innovative companies and we are on a mission to provide the best interconnected shopping experience to our consumers. To do so, we need more dreamers, innovators and big thinkers passionate about re-imagining the future of retail. Interested in making history with us? If so, apply today to experience what it's like to be a part of our HomeDepot.com team. Who knows? Your next big idea may just change the future of retail! POSITION PURPOSE This position serves as the primary content data lead for the Content Program team. Responsible for interpreting results and translating data into content roadmaps and actionable tactics. Works with Content leadership to prioritize projects and own deliverables of the team. Primary point of contact for content data quality, including reporting, analytics, testing, tags and personalization. Develops and maintains day-to-day relationships with internal and external partners i.e., Earned Media, Product Development, etc., to support content initiatives online. MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES 45% Become the subject matter expert for assigned product category online. Learn and report on best practices, industry standards, and legal requirements associated with assigned projects 10% Responsible for prioritizing projects, tasks to ensure deliverables and goals are met or exceeded 15% Measure ongoing effectiveness of programs against metric targets. Develop and execute ongoing enhancement/optimization strategy based on measured performance and customer feedback 10% Coordinate integrated teams from one or more external agencies or functional organizations supporting managed initiatives 10% Trouble shoot and problem solve for ongoing operational needs as they arise - store sku alignment, online product availability, others 10% Ability to author clear, concise end user/training materials for processes NATURE AND SCOPE Position reports to Senior Manager, Content Program No associates report to this role on a permanent basis, but requires the leadership of a work group: assign and review work, train and contribute to performance appraisal (but not hiring, firing or disciplinary action). ENVIRONMENTAL JOB REQUIREMENTS Environment: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Travel: Typically requires overnight travel less than 10% of the time. MINIMUM QUALIFICATIONS Must be eighteen years of age or older. Must be legally permitted to work in the United States. Education Required: The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. Years of Relevant Work Experience: 2 years Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Preferred Qualifications: * Adobe Analytics experience * Data analysis * Experience in Ecommerce, data management, process analysis and improvement * Ability to handle and prioritize multiple tasks * Outstanding written and verbal communication skills * Effective interpersonal and problem solving skills Knowledge, Skills, Abilities and Competencies:Strong decision making and problem solving skills Proficiency in Microsoft Excel and Access Ability to lead and manage cross functionally Strong organizational, analytical and customer service skills Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented Influential; practiced in negotiating with others in ways that result in win-win outcomes Home Depot Atlanta GA

Director Of Digital Content

Tegna