Director Of Demand Generation

Threatconnect Arlington , VA 22201

Posted 2 months ago

Designed by analysts but built for the entire team (security operations, threat intelligence, incident response and security leadership), ThreatConnect's intelligence-driven security operations platform is the only solution available today with intelligence, automation, analytics, and workflows in a single platform. Centralize your intelligence, establish process consistency, scale operations, and measure your effectiveness in one place. To learn more about our threat intelligence platform (TIP) or security orchestration, automation, and response (SOAR) solutions, visit ThreatConnect.com.

Job Description

ThreatConnect is growing by leaps and bounds! And, we need a hungry Director of Demand Generation to help us grow even faster. What do we mean by hungry? Well, put simply: the right candidate will be so hungry for success that they want more than a 9-to-5 job but rather a chance to achieve marketing greatness with a hot tech startup selling to Fortune 500 companies around the globe.

Reporting directly to the Vice President of Marketing, as the Director of Demand Generation, you would drive company growth through the development of world-class lead generation and nurturing programs. Because ThreatConnect is well-funded and fast-growing in an emerging space, you will have the right resources to build on our momentum and achieve a very satisfying success.

About You:

You are detailed oriented. You're the type of person who won't just close a tab and say, "that's probably good enough". You are metrics obsessed. You're the kind of person that relies on numbers and meeting goals. You identify problems, fix them, and ensure the problems don't exist again. You enjoy using both your left and right brains equally. You understand marketing technology and the importance of providing sales with actionable intelligence to be successful.

You celebrate small victories. You are able to build a demand generation machine that people will be writing business school cases about. You take the small wins but also strive to drive strategy to achieve something great.

You are a great communicator. You're comfortable speaking with different stakeholders that have a variety of backgrounds. You are able to get your idea across and clearly.

You are hungry. The right candidate will strive for success. You're a great communicator You want more than. 9-5 job and want to achieve greatness selling to Fortune 500 companies around the globe. You get excited about Account Based Marketing and have a wealth of knowledge to bring to the table.

Day in life...

In this role you'll get to set and execute strategy for Demand Generation - using all of the modern tools available. You'll provide critical support for Sales teams in the mid-market and enterprise spaces in North America, in the US Federal Government, and within the enterprise space in EMEA. You'll be a visible and core player in the success of the company working across departments to harness everything needed to build pipeline and support deal closure.

  • Develop and execute demand generation campaign plans using content marketing, email marketing, account-based marketing, Search Engine Marketing (SEM), physical and virtual events, and any other tactics and channels appropriate to our audiences

  • Work with third parties on sponsored campaigns (e.g., webinars, content syndication, and email)

  • Develop sales intelligence tools to provide timely insights to all Sales team members to aide in their prospecting efforts

  • Monitor important upstream analytics including email deliverability, open rates, and click-through rates to adjust campaigns for optimal results

  • Set and implement content marketing strategy to align with the buyer journey - working collaboratively with the Director of Product Marketing

  • Work with internal sources to create content for your demand generation campaigns

  • Work with creative agencies to create appealing materials that generate demand as well as reinforce our brand

  • Own all things demand analytics from campaign performance, to demand waterfall, and to closed-loop attribution

  • Forecast lead generation using industry benchmarks and historical performance data

  • Align with Sales on Marketing Qualified Lead (MQL) criteria and Sales Qualified Leads (SQLs)

  • Produce regular reports to analyze and improve results as well as communicate ROI

  • Lead, manage, and cultivate a team of top-notch marketers

On day one we'll expect you to...

  • Use your previous experience and knowledge that you have acquired in demand generation in B2B Technology software companies

  • Be able to set up field and virtual events, work on email campaigns, and social media

  • Understand our marketing automation systems and be able to wire systems with Salesforce CRMH

  • Be able to identify and hire top quality professionals

At 3 months we'll expect you to have

  • Completely overhaul the existing MQL scoring system

  • Launch a sales intelligence dashboard that provides critical prospecting insights to all members of the Sales team based on marketing intelligence

  • Lead your team to the successful execution of the current quarter's demand generation initiatives (outbound, ABM, trigger based nurture, webinars, and virtual events) and achieve the current quarter's KPI goals

  • Play a major role in the 2021 marketing plan

  • Begin the process of mapping the buyer journey and work with the Director of Public Relations and Content Marketing to develop a content strategy to support it

At 6 months we'll expect you to..

  • Have all of the necessary pieces of the puzzle in place to provide Sales with high quality MQLs and Sales Ready Leads (SRLs)
  • Be consistently driving demand generation programs across physical and virtual events, outbound, ABM, trigger based nurture, etc.) and exceeding KPIs

At 12 months we'll expect you to..

  • Be completely in the driver's seat of demand generation and function as a leader within the company

  • Be the favorite person of every member of the Sales team for not only helping them fill the funnel, but supporting them with high quality programs to help close deals

Added bonuses you have...

  • Worked in B2B, SaaS technology

  • Worked in cybersecurity

  • Worked in highly transactional Marketing and Sales environments - cracking the code on how to feed large scale Sales teams with high quality MQLs, Sales Intelligence, and SRL

Team Culture...

We are in this together - we win together, we fail together. We celebrate our successes as they present themselves, taking pride in the journey towards achieving our strategic ambitions. We are fun, creative, and open minded. We work across functional domains to help one another. We aren't ever afraid to ask for help nor to offer it. We believe in our ability to achieve our goals and as a result, we blow past them with pride. We're ThreatConnect Marketing - we're kind of a big deal.

Why you should join our team...!

ThreatConnect is still early stage in its growth. We're funded and ready to grow but the train hasn't completely left the station. There is ample opportunity for personal and professional growth and to make ThreatConnect a long term stop on your career journey. Everything isn't already "figured out". There are opportunities for new ideas, experimentation, for learning lessons, and for cultivating Marketing skillsets.

Required Qualifications:

  • Have 10+ years of progressive experience in Demand Generation preferably for B2B technology software companies

  • Have experience with all aspects of Demand Generation from: field and virtual events, to outbound and trigger-based email campaigns, to account based marketing, SEM, social media, and etc.

  • Have an advanced level of understanding our marketing automation systems and an advanced understanding of how to wire these systems with Salesforce CRM

  • The ability to motivate, manage, and cultivate a team of direct reports and to identify and hire top quality professionals as new team members

Desired Qualifications:

  • Experienced working in B2B and/or SaaS technology

  • Experienced working in cybersecurity

  • Experienced working in highly transactional Marketing and Sales environments - cracking the code on how to feed large scale Sales teams with high quality MQLs, Sales Intelligence, and SRL

  • Hubspot and Marketo experience

Work-Life Balance:

  • 10 Paid Federal Holidays

  • Accrued Paid Time Off (PTO) for vacation/sick, time

  • Your birthday off

  • Employee recognition program with quarterly awards

  • Employee referral program

  • Military leave options available

  • Education reimbursement program for job-related college courses and professional training

  • Quarterly events with your geographic team

  • Annual company party

Medical:

  • MEDICAL PREMIUM FOR INDIVIDUALS AND FAMILIES ARE 100% COVERED

  • Prescription drug coverage

  • Dental coverage

  • Vision coverage

  • Company-paid short term and long term disability

  • Company-paid insurance and AD&D coverage

  • Pet Insurance

Financial:

  • 401K retirement savings plan with company matching program up to 6%

  • Health Savings Account

  • Flexible Spending Accounts (medical, dependent care, transit and parking)

  • Cell phone stipend

  • Paid Parental Leave

  • Paid Bereavement Leave

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Arlington VA

Director Of Demand Generation

Threatconnect