Director Of Crm/Consumer Insights & Analytics

Destination Maternity Moorestown , NJ 08057

Posted 3 months ago


The Director of CRM/Insights & Analytics will be responsible for implementing and advancing the company's perspective, capabilities and programs to support customer retention and customer lifetime value initiatives. This position is a key member of the Marketing team responsible for supporting the development of appropriate multichannel contact strategies and programs based on consumer behaviors to drive revenue via actionable customer insights.


  • Establish and measure customer retention, reactivation & loyalty KPIs. Oversee the management of the consumer insights and analytics leading the development and socialization of database marketing analytics, such as customer profiling, segmentation, statistical modeling, and other techniques to improve customer insights, retention and loyalty.

    Develop, execute and conduct data extractions in support of consumer inquiries to drive business decisions by means of industry best practices and processes. Responsible for the management and health of the consumer database inclusive of updates, migrations and overall data integrity. Develop and build strategy and programs rooted in the member lifecycle across a variety of organizational business strategies and goals.

    Establish KPIs, manage performance and reporting, and regularly communicate results to leadership. Partner with various business units to identify and share best practices for member activation, retention, and loyalty, and enhance existing processes and procedures to facilitate adoption. Collaborate with marketing partners in support of program budgets and revenue targets based on consumer segments and ROI.

    Identification of opportunities to enhance revenue growth through new customer campaigns and improved marketing efficiencies. Evaluate competitors and innovative products, experiences and technology approaches to generate ideas and validate those ideas through testing. Work cross-functionally with Marketing, PR, Customer Experience, Digital, Analytics, Finance and all product owners to support various business needs.


  • Bachelors' Degree 7-10+ years CRM and analytics experience, preferably minimum of 2 years at the Director level

  • Experience with extracting data, SQL and/or SAS programming

  • Solid understanding of retail and e-commerce business and KPIs required Passionate about using data responsibly to derive insights and build strategies that solve business problems Ability to review metrics, analyze, draw conclusions and recommend immediate action Critical thinker with the curiosity and willingness to experiment and validate through testing Solid understanding and experience with audience segmentation, outlining customer journeys and omnichannel activation Proven ability to evaluate, implement and manage external partners, technologies and solutions to ensure top value and performance for organization Ability to effectively prioritize and execute tasks in a high-pressure environment Excellent interpersonal, presentation, communication, and writing skills Track record of building and managing highly productive and successful teams

Destination Maternity Corporation is an Equal Opportunity Employer and does not discriminate in any aspect of employment on the basis of race, color, creed, religion, gender, gender identity or expression, age, national origin, disability, genetic information, citizenship status, affectional or sexual orientation, veteran status, marital status, domestic partnership or civil union status, employment status, atypical hereditary cellular or blood trait, ancestry, pregnancy or any other legally protected status in accordance with the requirements of federal, state/provincial, and local law.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Culinary Service Director


Posted 5 days ago

VIEW JOBS 9/13/2019 12:00:00 AM 2019-12-12T00:00 Overview The CENTER's mission is to define excellence within the health care community. We are dedicated to Maximizing Patient Outcomes. We treat Residents, their families and each other with respect, dignity and compassion. Through a collaborative and consultative approach, we strive to provide a framework of strength and stability for our Centers and Communities. We work to maintain the highest standards of care and service for Residents, families and our valued employees. We are proud to Offer: * Competitive Salary * Comprehensive Healthcare Benefits * 401k Retirement Plan * Paid Time Off * Opportunities to advance and grow your career * And More! If working with people who are dedicated, compassionate, and concerned about their patients is essential to you, then you'll appreciate being a part of our team. We've built a strong reputation on the outstanding level of care that we provide. We have a graciously appointed facility with strong belief in patient care and service; join us at our beautiful facility! We are an Equal Opportunity Employer EEO/AA/M/F/DV Responsibilities Do you want to create meals that delight? Do you want to advance your career? Do you want to enjoy life, and most importantly make a difference? Then consider joining a CareOne Culinary Arts team! At CareOne, we believe in making the dining experience both healthy and enjoyable for our residents through our signature dining program, which includes personalized menu choices, tableside cooking and so much more…all that's missing is YOU! Join our team where the sky's the limit for culinary professionals! Balance Life & Work with a New Career Opportunity (LONG TERM CARE) (SHORT TERM REHAB) (SKILLED NURSING) (ASSISTED LIVING) Now Hiring - Culinary Service Director - Moorestown, NJ CareOne at Moorestown The Culinary Service Director will be responsible for, but not limited to: Well versed in purchasing systems, menu programs and software and be able to read and understand financial reports associated with the Dietary Department Possess a thorough knowledge of and commitment to meet the federal, state and local regulations. Partner with the other members of the team to meet the nutritional needs of the residents and to provide services for special events and the daily activity programs. Qualifications Position Requirements: * ServSafe certified, * 2+ years' experience as a Food/Culinary Service Director in a long term care/ sub-acute environment * Desire to serve others is necessary. * Certified Dietary Manager preferred Shift 1st Careone Moorestown NJ

Director Of Crm/Consumer Insights & Analytics

Destination Maternity