Director Of Content Strategy

Epsilon Atlanta , GA 30301

Posted 2 months ago

The Director of Content Strategy will work with individuals across the organization in the completion of deliverables and promotion of the CS Discipline.

This role will require 20-30% travel.


  • Directs and controls the activities of senior content strategists, and team associates. Assists with departmental structure, workforce planning, career development, training, planning and budgeting.

  • Direct contributor to decisions in hiring, firing, objective setting, performance appraisals, coaching, and pay reviews.

  • Be "the voice of UX authority" in internal and client meetings. Meet with clients, account teams, and internal teams regularly.

  • Collaborate and communicate professionally with clients and internal teams, especially the ability to work closely with digital strategists, visual designers, and development teams.

  • Lead UX/Content Strategy/Digital Brand Strategy efforts in pitches for new work and participate in the pitch.

  • Manages staff (including direct, indirect, and matrixed) against project timelines and internal initiatives Manages career paths by coaching and mentoring direct and indirect reports.

  • Develops best practices and champions them within the organization.

  • Participate in corporate development of methods, techniques and evaluation criteria for projects, programs and people.

  • Provides strategy and direction for major functional areas with the UX team.

  • Evangelize our skills, services, and methodology across the broader Epsilon organization.


  • Minimum of 10 years of designing customer experiences for websites, mobile applications, enterprise software, and beyond.

  • 8-10 years' leadership experience with an integrated UX team.

  • Ability to manage difficult clients or project teams, to successfully "fight fires" and leave the client satisfied at the end

Will perform all the responsibilities of Content Strategist 1, 2, Senior and Associate Director.

This includes, but is not limited to:

  • Build comprehensive content strategies that deliver across segments, personas, and customer lifecycles

  • Attention to detail in performing comprehensive site and app audits

  • Ability to evaluate content for viability and quality, based on business and customer needs

  • Ability to write and edit copy that meets strategy and business goals

  • Depending on project needs, oversee and/or execute Copywriting tasks

  • Firm grasp of what constitutes valuable content and the ability to make that known and understood by those around you

  • Flexibility, comfortable dealing with ambiguity, shifting priorities and the occasional abrupt change

  • Experience crafting user experiences through copy and digital assets (video, infographics, etc)

  • Support the development of user journeys based on understanding the customer and business objectives

  • Experience providing guidance to UX and Visual designers that supports the creation of strategy-driven digital experiences

  • Assess existing copy and assets and make strategy-based recommendations for repurposing and creating new content

  • Develop messaging guidelines that can be provided to copywriters to inform copy creation

Conditions of Employment

All job offers are contingent upon successful completion of certain background checks which unless prohibited by applicable law may include criminal history checks, employment verification, education verification, drug screens, credit checks, DMV checks (for driving positions only) and fingerprinting.

Great People, Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career. From tuition reimbursement to scholarship programs to employee stock purchase plans and 401(k)s, we offer associates a variety of benefits that work as hard for them as they work for us.

About Epsilon

Epsilon is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon's digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate, one of the world's largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. An Alliance Data* company, Epsilon employs over 8,000 associates in 70 offices worldwide. For more information, visit and follow us on Twitter @EpsilonMktg.

Alliance Data provides equal employment opportunities without regard to race, color, religion, gender, age, national origin, disability, sexual orientation, gender identity, veteran status or any other characteristic protected by law.

For San Francisco Bay Area:

Alliance Data will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance

Alliance Data is an Equal Opportunity Employer.

Alliance Data will provide accommodations to applicants needing accommodations to complete the application process.

Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for Alliance Data.

Alliance Data participates in E-Verify.

Alliance Data will consider for employment qualified applicants with criminal and credit histories in a manner consistent with the requirements of all applicable laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.


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Director Of Content Strategy