Director Of Community Engagement And Digital Media

Position Title: Director of Community Engagement and Digital Media

Position Summary:

The Director of Community Engagement and Digital Media is responsible for digital media across various platforms and channels for the Everett Public Schools. She/he will utilize analytics to reach EPS stakeholders including students, families, the community, elected officials and funders/donors.

Essential Duties and Responsibilities:

• Serve as the Digital Media expert for the District.

• Ensures consistent messaging across all platforms that is consistent with the mission and vision of EPS.

• Develop, lead and implement concurrent digital strategies and campaigns that generally engages and positively captures audience attention.

• Develops content that is inclusive and reflective of multiple diverse stakeholders (providing messaging and content that is in multiple languages).

• Elevates the success of students, teachers, families and other stakeholders through content development and outreach campaigns.

• Explores opportunities to develop electronic communications strategies and media such as the implementation of podcasts, videos and other deliverables that positions and elevates the work of the EPS locally and nationally.

• Contributes to District-wide strategic goals and objectives.

• Performs other related duties as assigned.

Minimum Qualifications:

• Bachelor's degree in communications, public relations, or other related field.

• Five+ years of experience in marketing communications/campaigns, digital engagement and relationship-based positions.

• Experience managing complex projects or processes.

• Experience shaping engagement strategy using measurable outcomes.

• Demonstrated ability to account for the needs and interests of a varied and diverse audience in all aspects of digital communications.

• Exceptional organizational, oral and written communications skills.

• Experience developing content for senior leadership.

• Proven experience in video marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Platform Content Marketing, and Data Analytic

• Fluent speaker and writer of a second language.

The Everett Public Schools, in accordance with its nondiscrimination policies, does not discriminate in its programs, facilities, or employment or educational opportunities on the basis of race, color, age, criminal record (inquiries only), disability, homelessness, sex/gender, gender identity, religion, national origin, ancestry, sexual orientation, genetics or military status, and does not tolerate any form of retaliation, or bias-based intimidation, threat or harassment that demeans individuals' dignity or interferes with their ability to learn or work.