Director Of Community And Public Relations - Medical City Fort Worth

HCA Irving , TX 75061

Posted 4 months ago

Director of Community and Public Relations

Medical City Fort Worth

Directs public relations and community relations activities for Medical City Fort Worth including media relations, community relations, sponsorships, events, publications, and content generation. Develops proactive PR and community relations strategy to ensure alignment with corporate and department goals. Works collaboratively with strategic communications team to prepare and disseminate information and content regarding Medical City Fort Worth through various content channels to help maintain a favorable public image for the organization and its representatives. Maintains positive relationships with internal constituents and external media and community to facilitate communication. Provides support for corporate communications activities and events.

II. Essential Duties
1.Proactively interacts often with media representative including print, broadcast, and digital, to obtain placement of hospital-related news stories. Responds in a timely manner to media requests regarding patient information and other inquiries. Adheres to patient privacy protocols. Serves as an on-call public information representative. Works individually and with PR colleagues and outside sources to build, promote, and maintain media contacts and distribution list(s).

  • Maintains positive working relationship with local reporters, editors and feature writers who cover business, health care and other relevant topics to promote Medical City Fort Worth programs, services and personnel.

  • Works with the AVP to determine appropriate media spokesperson for hospital events and news stories.

  • Researches, writes and edits press releases and media alerts and formulates the content, timing and manner of releases in compliance with HCA policies.

  • Develop potential placements (locally, regionally and nationally) of new stories related to Medical City Fort Worth services, programs, personnel and accomplishments.

  • Arranges for and produces still photos and videos to supplement news releases and publications.

  • Coordinates media conferences/interviews with administrative and clinical leaders, physicians, and patients; and talking points for same.

  • Proposes, researches, writes and/or edits contest nominations for hospital.

  • Uses social media tools in coordination with Digital Media Director and Marketing Managers to increase visibility, membership, and traffic across the Medical City Fort Worth brand and services.
    2.Stays abreast of hospital news, trends, services, and objectives through building and maintaining relationships with various "clients" (clinical and operational leaders from throughout the hospital), physicians, physician liaisons, and others who serve as resources for information, which can be directed as appropriate to external or internal (employee) audiences.

  • Writes and edits hospital employee newsletter

  • Writes and edits community health magazine

  • Contributes and manages content for social media, Web site and blog

  • Arranges for and produces still photos and videos to supplement publications.

  • Proofread and review all content prior to publication.

  • Seeks appropriate approval from administration, AVP, and others before disseminating information
    3.Serve as Medical City Fort Worth community liaison for health related information, speakers, marketing activity and event planning. Creates and finds meaningful health care related community activities in the hospital's defined service area that complement the organization's goals. Develops and coordinates events and programs in coordination with Division and hospital goals.

  • Researches, develops and manages new programs/initiatives for hospital's community involvement.

  • Represents hospital as contact for participation in sponsorships, donations, community volunteer initiatives and manages benefit assessment of same.

  • Manages H2U and other community outreach programs.

  • Plans and implements budget for community involvement programs. Identifies high impact use of budget dollars to reach strategically targeted demographics.

Medical City Fort Worth, formerly Plaza Medical Center, is licensed for 320 beds and offers comprehensive diagnostic and treatment services in a wide range of specialties, including cardiac care, neurosciences, oncology, surgical services, orthopedics, kidney and liver transplants and emergency care. A part of the Texas Stroke Institute stroke care network, Medical City Fort Worth is also a Joint Commission certified chest pain center, a designated comprehensive stroke center, and a designated Magnet facility for nursing excellence. Medical City Fort Worth is part of Medical City Healthcare and HCA Healthcare. Follow us on Facebook and Twitter.

Medical City Healthcare is one ofthe region's largest, most comprehensive healthcare providers. As an integralpart of a larger, Fortune 100 company (Hospital Corporation of America/HCA), we are America's top-performing healthcare system,leading every other hospital company in core patient measures of quality andvalue. We achieved these measures in part by hiring the best and brightestpeople and providing them with clinical variety, educational resources, thelatest tools and technology and a collaborative culture that helps themsucceed. Medical City Healthcare is one of the largest, mostcomprehensive healthcare providers in North Texas, consisting of 14 DFWhospitals, seven off-campus hospital ERs and six children's urgent carecenters.

Qualifications

  • Bachelor's degree in communications, public relations, or related field required

  • Minimum of 5 years experience. Health care experience preferred.

  • Accredited in Public Relations (APR) desired

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Parks & Recreation Director

City Of Irving

Posted 3 weeks ago

VIEW JOBS 8/28/2018 12:00:00 AM 2018-11-26T00:00 Irving, Texas, is centrally located between Dallas and Fort Worth and is home to more than 234,000 residents. Irving has been recognized as one of the top 10 Best City to Start a Career and Hardest Working City in America by WalletHub. Forbes listed Irving as the No. 1 Best City for Jobs in 2017. According to The Dallas Morning News’ Best North Texas Cities for Millennials, the younger demographic ranks Irving in the top three, citing affordability, walkability and transportation access. The City of Irving’s Parks and Recreation Department currently operates with the following divisions: Parks, Recreation, Athletics, Aquatics, Litter/Corridor Maintenance and Special Events. The City seeks a strong leader with a passion for public service and community to become the next Parks and Recreation Director. The Parks and Recreation Director is responsible for a department of 370 employees and a proposed budget of $18.5 million for fiscal year 2019. The next Parks and Recreation Director will require exceptional leadership, communication and facilitation skills and a strong sense of vision. The successful candidate will hold a bachelor’s degree in recreation, parks and leisure service, public administration or other related field. Advanced degrees and/or certifications in parks and recreation-related fields are preferred. Additionally, a minimum of 10 years of progressively responsible supervisory and management experience in parks and recreation is required. The salary for this position is $107,808+ depending on qualifications and experience. Please apply online at: For more information on this position contact: Larry Gilley, Senior Vice President, Executive Recruitment Strategic Government Resources City Of Irving Irving TX

Director Of Community And Public Relations - Medical City Fort Worth

HCA