York College Of Pennsylvania York , PA 17405
Posted 3 weeks ago
Position Summary
DESCRIPTION:
The Director of Communications is responsible for developing and executing comprehensive communication strategies to effectively convey the organization's message to its stakeholders, which include employees, clients, media, alumni, current and prospective students, and the general public. This position requires a strategic thinker with exceptional writing, editing, and interpersonal skills. The individual must be capable of leveraging various communication channels to enhance brand reputation and achieve organizational objectives. The Director oversees the areas of Communications, Mail and Print Services, and Athletic Communications.
OUTCOMES:
York College is promoted to various audiences, increasing its visibility and supporting its mission, vision, and goals.
Essential Functions
Strategic Planning
Develop and implement communication plans aligned with organizational goals and objectives.
Identify key messages and target audiences to tailor communication strategies accordingly.
Media Relations
Cultivate and maintain relationships with media outlets, journalists, and influencers.
Proactively pitch stories and respond to media inquiries to secure positive coverage and manage potential crises.
Manage student homeowner program.
Internal Communications
Oversee internal communication initiatives to ensure consistent messaging and alignment with organizational culture.
Develop channels and platforms for disseminating information to employees and promoting engagement.
Public Relations
Serve as the organization's spokesperson and primary point of contact for external stakeholders.
Coordinate press releases, press conferences, and other public relations activities to enhance brand visibility and reputation.
Content Creation
Produce high-quality written and visual content for various communication channels, including press releases, website content, social media posts, and marketing materials.
Ensure all content adheres to brand guidelines and effectively communicates key messages.
Oversee the creation and production of the Alumni Magazine.
Crisis Communication
Working within the Emergency Operations Plan, revise and implement crisis communication plans and protocols to effectively manage and mitigate reputational risks.
Serve as a spokesperson during crises, providing timely and transparent communication to internal and external stakeholders.
Budget Management
Committee Work
Experience and Education Required
Bachelor's or Master's in Communications, Public Relations, Journalism, Marketing, or a related field.
Proven experience (5+ years) in a communications leadership role, preferably within a similar industry or organization.
Exceptional written and verbal communication skills, with a keen eye for detail and accuracy.
Strong interpersonal and networking abilities, with the confidence to interact with diverse stakeholders.
Proficiency in utilizing various communication tools and platforms, including social media, content management systems, and media monitoring software.
Demonstrated ability to think strategically, analyze complex issues, and develop innovative solutions.
Experience in crisis management and handling sensitive issues with professionalism and discretion.
Proven track record of successfully managing communication campaigns and achieving measurable results.
Required Skills and Qualifications
Availability to work flexible hours, including evenings and weekends, as needed.
Willingness to travel occasionally for meetings, events, or media engagements.
Commitment to upholding ethical standards and promoting diversity and inclusion in all communication activities.
Perform other duties as necessary or as assigned by Executive Director of Marketing.
We offer a complete benefits package to full-time employees that includes, but is not limited to: health care, dental, vision, retirement, flexible spending accounts, life insurance, long-term disability, holidays, vacation, sick leave, tuition remission and tuition discount programs.
To learn more details, visit our benefits page.
01
Do you have a Bachelor's or Master's in Communications, Public Relations, Journalism, Marketing, or a related field?
Yes
No
02
Do you have at least 5 years of proven experience in a communications leadership role, preferably within a similar industry or organization?
Yes
No
03
Do you have exceptional written and verbal communication skills, with a keen eye for detail and accuracy?
Yes
No
04
Are you proficient in utilizing various communication tools and platforms, including social media, content management systems, and media monitoring software?
Yes
No
05
Do you have any experience in crisis management?
Yes
No
06
Do have any experience of managing communication campaigns and achieving measurable results?
Yes
No
07
Are you available and willing to work flexible hours, including evenings and weekends as needed?
Yes
No
08
Are you willing to travel occasionally for work-related meetings and events?
Yes
No
09
Are you committed to upholding ethical standards and promoting diversity and inclusion in all communication activities?
Yes
No
10
Are you related to anyone who works at York College of Pennsylvania or York Country Day School?
Yes
No
11
Have you previously worked for York College of Pennsylvania or York Country Day School?
Yes
No
Required Question
Agency York College of Pennsylvania
Address 441 Country Club Road
York, Pennsylvania, 17403
Phone 717-815-1320
Website https://www.ycp.edu/
York College Of Pennsylvania