Director Of Brand Strategy

Mercy Health Cincinnati , OH 45201

Posted 5 months ago

Thank you for considering a career at Mercy Health!

This is what we were meant to do

  • Together!

This role develops brand strategy to win the hearts and minds of employees and external audiences to enhance our reputation; including specifically awareness and brand positioning of new business innovation throughout the Ministry involving business to business outreach. Key functions within this role include providing business sales expertise to be realized through strategic marketing, campaign development, and business consumer brand engagement; and developing enterprise-wide brand architecture to support our growing Ministry which aligns all brands that sit under the Bon Secours Mercy Health corporate entity.

Defines, creates, drives and manages the organization's Brand Strategy to support the growing Ministry. Includes external brand perceptions and engagement with external audiences, as well as internal brand strategy to increase engagement with employees in collaboration with the human resources department

Accurately captures the voice of the customer and evaluates omnichannel strategy for engaging consumers based on their needs and our ability to enhance revenue growth, primarily through the development of business to business strategies.

Creates, implements and drives business to business marketing strategies throughout the Ministry, including business consumer engagement activity, to build and sustain new business to business opportunities and enhance revenue and deliver upon the Ministry's value proposition.

Completes research within markets to discover opportunities for new business innovations to thrive; and develops and recommends strategic marketing plans to maximize their market potential

Accountable for key performance indicators that demonstrate return on investment for new business innovations

Understands and recommends market media usage, planning, and buying to be effective for assigned business innovations

Provides input to Marketing budget and is responsible for budget adherence

Acts as a client services relationship manager at the local and market level in relation to business to business transactions

Provides input to return on investment analysis, in collaboration with the Strategy department

Manages supervisory and professional staff members in the Marketing department

Minimum Years and Type of Experience
7+ years of related experience including 35 years in a management capacity

Required Minimum Education:


Mercy Health is an equal opportunity employer.

We'll also reward your hard work with:

  • Great health, dental and vision plans

  • Prescription drug coverage

  • Flexible spending accounts

  • Life insurance w/AD&D

  • An employer-matched 403(b) for those who qualify.

  • Paid time off

  • Tuition reimbursement

  • And a lot more

Scheduled Weekly Hours:

Work Shift:

Days (United States of America)



All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Mercy Health Youngstown, which is an Affirmative Action and Equal Opportunity Employer, please email If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at

Compensation & Benefits

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Director Of Brand Strategy

Mercy Health