Director Of Brand Strategy

Mercy Health Cincinnati , OH 45201

Posted 5 months ago

Thank you for considering a career at Mercy Health!

This is what we were meant to do

  • Together!

This role develops brand strategy to win the hearts and minds of employees and external audiences to enhance our reputation; including specifically awareness and brand positioning of new business innovation throughout the Ministry involving business to business outreach. Key functions within this role include providing business sales expertise to be realized through strategic marketing, campaign development, and business consumer brand engagement; and developing enterprise-wide brand architecture to support our growing Ministry which aligns all brands that sit under the Bon Secours Mercy Health corporate entity.

Defines, creates, drives and manages the organization's Brand Strategy to support the growing Ministry. Includes external brand perceptions and engagement with external audiences, as well as internal brand strategy to increase engagement with employees in collaboration with the human resources department

Accurately captures the voice of the customer and evaluates omnichannel strategy for engaging consumers based on their needs and our ability to enhance revenue growth, primarily through the development of business to business strategies.

Creates, implements and drives business to business marketing strategies throughout the Ministry, including business consumer engagement activity, to build and sustain new business to business opportunities and enhance revenue and deliver upon the Ministry's value proposition.

Completes research within markets to discover opportunities for new business innovations to thrive; and develops and recommends strategic marketing plans to maximize their market potential

Accountable for key performance indicators that demonstrate return on investment for new business innovations

Understands and recommends market media usage, planning, and buying to be effective for assigned business innovations

Provides input to Marketing budget and is responsible for budget adherence

Acts as a client services relationship manager at the local and market level in relation to business to business transactions

Provides input to return on investment analysis, in collaboration with the Strategy department

Manages supervisory and professional staff members in the Marketing department

Minimum Years and Type of Experience
7+ years of related experience including 35 years in a management capacity

Required Minimum Education:

BA/BS

Mercy Health is an equal opportunity employer.

We'll also reward your hard work with:

  • Great health, dental and vision plans

  • Prescription drug coverage

  • Flexible spending accounts

  • Life insurance w/AD&D

  • An employer-matched 403(b) for those who qualify.

  • Paid time off

  • Tuition reimbursement

  • And a lot more

Scheduled Weekly Hours:
40

Work Shift:

Days (United States of America)

Department:

Marketing

All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Mercy Health Youngstown, which is an Affirmative Action and Equal Opportunity Employer, please email recruitment@mercy.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at recruitment@mercy.com.

Compensation & Benefits

EEO is the Law

Privacy Statement

FMLA Rights

  • English

La FMLA Espaol


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Information Security Strategy And Reporting Director

Pwc

Posted 1 week ago

VIEW JOBS 10/11/2019 12:00:00 AM 2020-01-09T00:00 A career in Information Security, within Internal Firm Services, will provide you with the opportunity to develop and support our internal security technologies and services across the entire global and local PwC network. You'll focus on being the forefront of designing, developing, and implementing information technology including hardware, software, and networks that enhances security of internal information and protect our firms intellectual assets. To really stand out and make us ?t for the future in a constantly changing world, each and every one of us at PwC needs to be an authentic and inclusive leader, at all grades/levels and in all lines of service. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future. As a Director, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to: - Arrange appropriate assignments and experiences to support others' learning and development. - Seek out different ways to use current and relevant technological advances. - Analyse marketplace trends - economical, social, cultural, technological - to identify opportunities and create value propositions. - Deploy methods to keep up with, and stay ahead of, new developments and ideas. - Offer a global perspective in stakeholder discussions and when shaping solutions/recommendations. - Drive and take ownership for developing networks that help deliver what is best for stakeholders. - Proactively manage stakeholders to create positive outcomes for all parties. - Uphold the firm's code of ethics and business conduct. Job Requirements and Preferences: Basic Qualifications: Minimum Degree Required: High School Diploma Minimum Years of Experience: 8 year(s) Preferred Qualifications: Degree Preferred: Bachelor Degree Preferred Knowledge/Skills: Demonstrates proven thought leader-level abilities in, and/or a proven record of success directing efforts in the following areas: * Integrating and driving the execution of strategic priorities, business strategy and plan for the Business Services function; * Influencing others through leadership interactions with external clients across a broad structure; * Managing efforts within business engagement and relationship management space; * Establishing the strategic direction for a Business Services function and leading teams to execute against organisational strategy; * Building and maintaining relationships across a network to effectively deliver approved technology and security activities; * Executing tasks aligned to Business Services with autonomy; * Managing multi-function relationships throughout major projects; * Applying information security strategy principles and those of related functions to integrate and drive the execution of strategic priorities; * Establishing thought leadership at the function and firm-wide level in a particular knowledge area; * Establishing and leading NIS's and PwC Technology business strategy and plan; and, * Establishing the strategic direction for the function and leading teams to execute against the strategy. Demonstrates proven thought leader-level knowledge in the following areas: * Collaborating, building and maintaining expectations with multiple stakeholders across functional and technical skill sets; * Conducting analysis of a broad groups needs in order to make appropriate decisions for the implementation of strategy; * Engaging with stakeholders to assess security threats/vulnerabilities and manage client and business risk; * Facilitating support from other groups throughout a service life-cycle; * Assessing service availability, adoption rates and maturity to manage risk to clients and business programs and processes; * Governing a broad group for compliance with security policy and legal/regulatory frameworks; * Overseeing a reporting program for a large-scale information security program in a matrixed organization; * Translating technical concepts into business impact for multiple audiences; * Building and maintaining relationships across a broad spectrum of lines of service and business units; and, * Communicating the importance of metrics and working with stakeholders to identify what is important to measure. All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer. For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance. Pwc Cincinnati OH

Director Of Brand Strategy

Mercy Health