Director, Multicultural Marketing

Charter Spectrum Stamford , CT 06901

Posted 4 days ago

Apply

This Job is not relevant Tell us why

JOB SUMMARY

The Director, Multicultural Marketing is a seasoned marketing professional who can design programs to positively impact consumer growth through innovative marketing strategies, video services development and performance reporting for multicultural segments.Work in close partnership with sales and marketing organizations to develop and drive multicultural efforts to evolve Charter's share enterprise wide. Responsible for ensuring that marketing and sales efforts across the organization are aligned and executed to drive value and ROI.

MAJOR DUTIES AND RESPONSIBILITIES

Support VP of Multicultural Marketing with the development and implementation of the multicultural plan and strategy targeted to Multicultural segments.

Strategize andrecommend marketing initiatives to drive year over year growth of the multicultural customer base.

Work with business intelligence reporting tools for executive presentations. Collaborate with cross functional groups to drive call volume and new customer growth.

Develop monthly, quarterly and annual KPIs Dashboards, call volume reports and Direct Marketing tactics results analysis

Analysis of sales and marketing efforts to inform/guide the organization in terms of competitiveness in the industry

Overseemanagement on new directions and challenges related to multicultural content and programming and identify networks for Charter to carry across multicultural segments, especially Asian consumers.

Lead creative strategy for go-to-market programs, working in concert with product management and integrated marketing teams.

Analyze both external and internal data, viewership ratings, performance data, researchdata to make decisions. Utilize MicroStrategy and Tableau for business intelligence reports.

Develop and maintainrelationships with programming networks, studios and other content providers.

Educate the organization regarding market trends with the multicultural consumer, unrealized potential, and the risk to the business if the Multicultural segment is not properly represented

Understanding of Direct Marketing function and ability to utilize program results and research to inform creative strategy and establish A/B tests across targeted tactics.

Mentor direct reports and actively find ways to grow and cultivate team.

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge

Ability to read, write, speak and understand English

Experience with development of customer metrics and measurement tools (qualitative and quantitative)

Knowledge of program testing, tracking, profiling, targeting, metrics and analysis

Experience/knowledge of key Multicultural consumers: Hispanics, African American and Asian segments including Chinese, South Asians, and Korean, as well as Japanese and Filipino

Ability to be solutions-oriented thinker with a "can do" approach

Ability to think creatively and strategically

Education

BA or BS degree required in Business, Marketing, Communications or related field

Related Work Experience

8+ years

Multicultural marketing Strategy development experience

Performance Analytics experience working with business intelligence reporting tools for executive presentations with senior leadership and C suite executives.

Must have experience using MicroStrategy and Tableau for business intelligence reports.

Industry experience in consumer technology or related industries

Direct Marketing experience in Acquisition, Upsell/Crossell and overseeing production

with major advertising campaigns, including TV, Direct Mail, Email and Digital

PREFERRED QUALIFICATIONS

Skills/Abilities and Knowledge

Exceptional written and oral communications skills
Strong interpersonal and inter-department collaboration skills
Strong organizational skills
Ability to effectively manage resources
Ability to build multicultural marketing budget
Ability to manage multiple projects at one time and to prioritize and organize effectively
Ability to lead, manage and develop a high performing team
Ability to motivate others to drive revenue while ensuring customer satisfaction
Ability to influence across the organization, particularly at the senior levels
Ability to link strategies to financial plans and effectively manage budgets
Ability to make decisions and solve problems while working under pressure
Ability to maintain high levels of energy and develop staff to consistently create a positive environment
Ability to be a highly efficient, strong solutions-based thinker and data-driven in decision-making.
Ability to manage all phases of a large project from beginning to end with significant autonomy
Ability to use personal computer and software applications (i.e. word processing, spreadsheet, etc.)
Ability to work independently
Ability to clearly articulate ideas and feedback in a constructive way
Knowledge of cable and telecommunications products and services (e.g., Cable/High Speed Internet/Telephone)

Education

Master's degree preferred

WORKING CONDITIONS

Office environment- full time in Stamford CT headquarters.

#LI-LQ1 MGN735 309366 309366BR

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you're joining a strong community of more than 93,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.

Apply Now

Show Full Description

See how you match
to the job

Upload my resume

Download the
LiveCareer app and find
your dream job anywhere

Similar Jobs

View All

Want to see jobs matched to your resume?
Upload One Now!

Multicultural Marketing Specialist

Charter Spectrum

Posted 4 days ago

VIEW JOBS JOB SUMMARY This is a reporting role on the Multicultural Marketing Team at Charter. The Specialist is responsible for analyzing and reporting on customer and product growth for all Multicultural segments (Hispanic, African American and International), including performance measurement by product, sales channel, marketing campaigns and initiatives and key product metrics (e.g. penetration, churn/survival rates, tier and bundle performance). This person will leverage Charter's MicroStrategy-based BI environment and best-in-class data mining and data visualization tools to anlayze performance across all geographies and segments within Charter's diverse operating footprint. The role will contribute to Charter's success by ensuring business needs and goals are realized through proactive analysis by identifying and addressing Multicultural business opportunities and threats., following reporting solutions and established team processes and measurement protocols and ensuring data integrity and accuracy. MAJOR DUTIES AND RESPONSIBILITIES * Oversees weekly and monthly tracking/reporting of Multicultural dashboard and reports. * Plan/oversee Asian Direct Marketing strategy for Direct Mail, Print and Digital tactics * Builds and maintains reporting/dashboard to monitor customer sales, additions, reductions by segment across the entire footprint and create market-level analysis of KPIs. * Provides leadership in defining business-critical analysis that drives the business forward * Maintains a strong understanding of various relational databases, provides guidance on multicultural flagging variables to enhance the multicultural universe * Works with cross functional teams to establish Multicultural household audits/cross examination of data flow among the various teams involved in managing MCM data and mantains a calendar of MCM data updates/refreshes * Ensures that consistent and accurate data queries/logic are being used when populating data pools and reports. Communicates data nuances and insights in a clear and concise manner * Presents data in a fashion that is easy to understand and highlight the most critical insights * Develops monthly dashboard and presentations for senior leadership meetings * Measures and tracks performance of multi-channel marketing campaigns, uses sophisticated analytic approaches and techniques to report call volume and response rate across mass media and target tactics * Monitors/reports growth in homes passed, analyzes market share growth opportunity and competitive threats by geography and product specific to multicultural groups * Reports/analyses performance of Sales Channels across footprint and by key market ( online, inbound sales, retail, care, retention, etc) * Using historic and overall company targets, develops annual forecasts REQUIRED QUALIFICATIONS Skills/Abilities and Knowledge * Proficiency in Microsoft Excel, PowerPoint, Tableau and MicroStrategy * Hands-on experience developing and distributing business performance reports on a regular cadence * Knowledge of Asian programming/cultural behaviors is preferred * Exceptional written and verbal communication skills * Strategic thinker that is able to translate data into actionable business strategies. * Ability to think critically critical and tell stories with data * Possess the intellectual curiosity to work through ambiguity with a passion to solve business problems by use of actionable data and consumer insights * Prior experience and passion for interpreting and presenting data in addition to being able to summarize and synthesize data to inform business decisions. * Ability to prioritize and manage multiple projects/assignments in a fast paced environment * Experience working with one or many business intelligence platforms * Strong organizational skills and attention to detail * Knowledge of marketing and sales channel principles, techniques, and processes (preferred) * Tremendous attention to detail and ability to identify data anomalies based on trends * Knowledge of database concepts and SQL skills are a plus. Education: * Bachelor degree from accredited college * MBA ( highly desired) Related Work Experience: Three to five years of business experience working within a Marketing, Sales, Business Intelligence or Strategic Planning function of a large organization with an established reputation for measuring business performance (e.g., telecom/cable, financial, subscription business etc.) Work Environment: Work in Stamford CT headquarters daily. MAN325 309250 309250BR Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you're joining a strong community of more than 93,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more. Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture. Apply Now

Associate Director Marketing Scrum Master

Merck & Co., Inc.

Posted 5 days ago

VIEW JOBS Job Description Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers' needs and strive to provide solutions to meet them. In order to execute on the strategy of being more adaptive and responsive to changing market needs, and to keep pace with the digital evolution happening in the marketplace, the US Market has identified a need to develop, manage and incorporate Agile methodologies in the way we work. To achieve this vision, in part we need to develop agile teams, and a core member of those teams is the Scrum Master. In this role, the Scrum Master will work as a member of the Scrum Master Chapter Team supporting/ guiding one of our digital engagement teams. The Scrum Master is responsible for supporting the agile team in their effort to meet the Digital Engagement needs of the brand team(s) and ultimately improve net income of the US Market. In addition, the Scrum Master will develop a strategy to realize the cultural changes needed to embed agile principles and practices in the way we work. Over time additional opportunities may also exist to lead and/ or work on important transformational or operational excellence projects as part of the broader US Marketing Strategy and Commercial Operations organization. Primary Responsibilities: * Supports the launch and training of the Agile Team * Guides the team on how to use Agile/Scrum practices and values to improve the quality, speed, and compliance of digital promotion * Coaches the team to higher levels of agile maturity over time * Supports the Product Owner in maintenance and grooming of the product backlog (i.e. clarification of required work and what to prioritize) * Facilitates SCRUM ceremonies (daily stand-ups, sprint reviews, retrospectives) and maintains KANBAN boards to enable transparency about the work and adjustments that are required * Facilitates discussion to enable rapid and thoughtful decision making * Guides the team on how to optimize self-organization and co-location * Removes impediments to progress of work via servant leadership, coaching or influencing actions of SMEs and leadership * Builds a trusting and safe environment where problems can be raised without fear of blame, retribution, or being judged, with an emphasis on progress and problem-solving * Models and coaches diplomacy and emotional intelligence to enable conflict resolution and a self-directed team mindset * Assists with internal and external communication, manages transparency issues with leadership, and radiates information as guided by the needs of USLTs Education Minimum Requirement: * Bachelor's Degree required * Master's Degree preferred Required Experience and Skills: * Min 3 to 5 years relevant Project Management experience acting as a Scrum Master/Product Owner * Amenable to servant leadership, facilitation, situational awareness, conflict resolution, continual improvement, empowerment, and increasing transparency. * Confidence to work independently as well as demonstrate leadership skills , successfully navigate through ambiguity and align with various stakeholders to a common goal. * Strong executive presence and communication skills with ability to speak with candor when appropriate. * Strong understanding of compliance-related concepts and application in all job-related functions Preferred Experience and Skills: * Marketing and/or marketing communications and/or or digital marketing * Experience with the promotion operations processes including content creation, approval, digital publishing, and content management * Project Management experience and/or certifications. * Scrum certified and/or experience in a Scrum Master role (i.e., understanding of scrum principles, practices, and theory). * Knowledge of other Agile approaches: Kanban being a key priority. * Experience leading a large field or Headquarters change initiative. * Strong understanding of change management. * Strong understanding of the end-to-end marketing process. * Strong understanding of the evolving US healthcare landscape and interdependencies. Our Human Health Division maintains a "patient first, profits later" ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide. Who we are … We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world. What we look for … Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us-and start making your impact today. NOTICE FOR INTERNAL APPLICANTS In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions. If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor. New hires in office-based roles in the US & Puerto Rico will be required, subject to applicable law, to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption to this vaccination requirement that can be accommodated without an undue burden to the operation. However, subject to applicable law, employees working in roles that the Company determines require routine collaboration with external stakeholders, such as employees in health services, customer facing commercial, or research based roles, will be required to be fully vaccinated as a condition of employment. Current Employees apply HERE Current Contingent Workers apply HERE US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process. For more information about personal rights under Equal Employment Opportunity, visit: EEOC Poster EEOC GINA Supplement OFCCP EEO Supplement Pay Transparency Nondiscrimination We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace. Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Regular Relocation: No relocation VISA Sponsorship: No Travel Requirements: 25% Flexible Work Arrangements: Hybrid Shift: Valid Driving License: Hazardous Material(s): Number of Openings: 1

Director Marketing

WWE Inc.

Posted 3 weeks ago

VIEW JOBS The Marketing Director will be an important contributor to the growth and success of the WWE Premium Live Events, WWE linear programming and the WWE brand. This professional will lead cross-functional promotional plans for events such as WrestleMania, Royal Rumble, and SummerSlam, supporting creative execution across linear, social, digital and OTT platforms. In addition, the Marketing Director will contribute to the development of overall WWE brand assets and oversee the execution of WWE brand campaigns on WWE's social media accounts. Creative ideation, attention to detail, marketing insight, strategic thinking, problem solving, and ability to pivot quickly are key. Candidate should thrive in a supportive team environment that prizes collaboration, innovation, and leadership. Key Responsibilities: * Lead promotional planning for WWE Premium Live Events and internal milestones * Coordinate inputs and activities across multiple internal stakeholders including Media/Production team, Creative Services, Communications, Entertainment Relations, Community, and more * Manage paid media agency relationships in support of Premium Live Events, tracking budgets and leading reporting and optimization * Access, analyze, and disseminate internal and third-party research to improve WWE messaging, creative and promotional tactics * Create clear and concise presentations that track promotional tactics across events and clearly indicate support plans, creative consistency and business objectives * Brief, review and approve promotional creative (video, static, etc.), ensuring impactful messaging for WWE fans and consistency with WWE brand and event guidelines * Support supplemental WWE activations around Premium Live shows, ensuring fan awareness and smooth execution on site * Lead internal and external meetings with clear agendas and collaborative conversation Qualifications: * Minimum of 6 to 8 years of related experience, preferably at a league/team, media/creative agency, media company, or the marketing organization of a brand/property * Experience with a combination of any of following: league or event sponsorship, digital/social media, linear or OTT networks, experiential, custom production, talent rights/endorsements * Proven experience in understanding the relationship between brand marketing objectives and cross-platform media offerings needed to help drive & achieve a brand's business goals/results * Ability to create cohesive 360 marketing programs * Understanding of social media dynamics, paid media tactics, and reporting * Experience designing and writing PowerPoint decks * Comfort with ideating collaboratively or as an individual * Excellent communication skills, with the ability to articulate clearly in both writing and speech * Demonstrated ability to stay organized and prioritize in an extremely fast-paced environment * Passionate, driven, and personally accountable with a commanding presence and energy * Experience leading and mentoring a team a plus * Ability to travel domestically for WWE events and production; approx. one time per month * Bachelor's Degree required _ WWE is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. WWE does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. WWE also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws. For information about Privacy and Information Security for WWE employment candidates, please review our Candidate Privacy Policy. For information regarding Terms and Conditions for this and other WWE websites, please review our Terms and Conditions of Use.

Apply