Director

Job Description:

Overview

The Director of Admissions and Community Outreach is responsible for marketing the school to the community and for administering the students' admissions and enrollment process at Académie Lafayette. He / she is responsible for facilitating new parents' assimilation into the AL culture.

Responsibilities

The Director of Admissions and Community Outreach facilitates and manages the admissions process, including student recruitment, enrollment and re-enrollment; determines and carries out the most practical and efficient methods of communicating school information to the Académie Lafayette community, both internal and external.

The Director of Admissions and Community Outreach tasks shall include the following:

• Engaging prospective families through recruitment tours

• Serving as primary contact for prospective families' questions on admissions policies and procedures

• Maintaining current recruitment materials

• Maintaining updated photos and statistical information regarding the Académie Lafayette community, including student population, student MAP scores and student geographical data,

• Advertising for the Open Application process by scheduling advertising and attending various schools' open houses

• Overseeing the admissions process, including the prospective students' database; lottery; and sending notification letters to prospective families

• Working with the IT department to oversee the student re-enrollment process,

• Acting as a liaison between the school and students who transition out of Académie Lafayette prior to 12th grade

• Coordinating various methods of outreach including newsletters, internet presence, social media which will most effectively communicate timely information to the Académie Lafayette community

• Publishing (all facets thereof) and distributing a weekly newsletter

• Publishing and managing website content

• Developing meaningful strategies for the use of social media

• Facilitating School Reach phone contacts

• Assisting with internal communications, as needed

• Overseeing school marketing and branding to ensure consistency and proper usage

• Working with parent volunteers for high community engagement

• Initiating strategic opportunities for media attention to showcase Académie Lafayette

• Updating on annual basis, internal business materials (business cards, letterhead and envelope templates), student journal materials and parent handbook

• Coordinating with Development Director on development collateral, including print materials and website copy

• Maintaining accurate database regarding graduates, year to year enrollment and student retention and growth.

• Providing event management throughout the academic year, including open houses, high school fairs and various parent meetings

• Performs other duties as assigned

Qualifications

• Bachelor's Degree

• Three or more years' experience in communications, admissions, education, and/or community relations.

• Must possess excellent public speaking and communications skills, including strong writing, editing and analytical skills.

• Savvy and well-developed skills with assessing and using social media, including, but not limited to Facebook, Instagram, Twitter, Tumblr, LinkedIn, Google+, Disqus, Snapchat, Pinterest, YouTube and Vine.

• Must be able to work as part of a team in fast-paced and multicultural environment.

• Working familiarity with desktop publishing programs, website management, online networking sites and MS office.

• Knowledge of the French language and MAC computers are a plus.

• High degree of organization and an ability to manage multiple projects efficiently and to meet tight deadlines.

Status of Position: This is a full-time position with Académie Lafayette. This is an exempt position pursuant to the U.S. Department of Labor.

Reporting: The Director of Admissions and Community Outreach reports to the Head of School.

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