Director, Member Engagement Marketing: Sr. Products And Group

Humana Inc. Louisville , KY 40202

Posted 2 months ago

Description

As a company whose primary focus is on the well-being of its members, Humana is dedicated to shifting perceptions of the health insurance industry. We believe our role goes beyond that of an insurer to that of a well-being partner who will empower customers to live a life that's healthy, active, and rewarding.

We are seeking a Director, Member Engagement Marketing to lead our member marketing team's evolution into a modern, data-driven omni-channel performance marketing engine for Humana. The position is responsible for strategy, execution, and measurement of member-focused communications at Humana. The Director will drive the development and mentoring of individual team leaders and team members, and will manage the day-to-day member engagement marketing activities that support Humana Retail business areas.

This role requires innovative thinking about the interactions between Humana and the consumer and a practical understanding of how marketing communications and consumer engagement programs can be used to enable Humana to develop long-term, mutually beneficial relationships with consumers.

Responsibilities

Primary responsibilities

  • Demonstrate business acumen and consumer understanding to be the voice of the consumer in business conversations

  • Understand business goals to develop marketing strategies and plans to deliver on the goals

  • Develop and manage budget

  • Leverage data and analytics and CRM tools to deliver relevant, personalized experiences

  • Lead cross-functional teams to execute engagement communications efficiently and flawlessly

  • Develop team members and hold them accountable for high performance

Additional responsibilities

  • Define and execute testing plans to maximize the learnings from each member engagement program; share results and implications across the enterprise

  • Participate in enterprise marketing strategy, governance, and innovation initiatives to disseminate modern marketing concepts and stimulate innovative thinking

  • Provide input into the marketing technology road map, guiding investment in the integrated CRM platform and driving improved efficiency, effectiveness, and marketing ROI

  • Maintain effective relationships across the enterprise to bring strategic value to our clients

  • Foster best-practice sharing across acquisition marketing, member engagement marketing, corporate marketing and communications, consumer analytics, and marketing data science

  • Act as a thought leader and a key contributor to the professional development of our marketing team

The successful candidate will be an accomplished marketing leader who understands the positive impact member engagement programs can have on an organization. He/she will be deeply passionate about managing omni-channel, data-rich marketing programs that are directly driven by the strategic goals of the company.

In addition, the following candidate qualifications and attributes are sought:

  • Extensive senior-level experience in a combination of general, digital, database or direct marketing, and marketing-related analytics roles

  • Experience in consumer omni-channel marketing is the primary qualification; additional experience in healthcare industry, consumer marketing in regulated industries, or marketing to healthcare providers is preferred.

  • Strong strategic, critical thinking, and conceptual abilities; ability to lead strategic planning discussions, and turn those into plans and tactics that are executable and measurable

  • Record of success in creating clear and quantifiable marketing goals based on business plans and objectives

  • A marketing approach based on the "client" mindset, an understanding of line of business strategies and goals, and an appreciation for diverse business models that include B2C, B2B, and B2B2C.

  • Experience in leading change through energizing others, modeling adaptability, and inspiring strong organizational performance through periods of transformation, ambiguity, and complexity.

  • Experience managing both cross functional/matrix teams and teams of direct reports. Demonstrated ability to influence others and interact with all levels of the organization.

  • Ability to understand data, define test plans and analyze results, assess marketing performance and make data-driven decisions about future marketing activities and investments

  • Outstanding written and verbal communication skills, including ability to synthesize complex ideas and technologies.

  • Experience in program management and vendor/agency management - ability to coordinate activities, collectively set strategies and monitor progress.

  • Familiarity with marketing tools, such as IBM (Marketing Software, Marketing Cloud, etc.), Adobe Marketing, Salesforce Marketing Cloud, Oracle (Eloqua, Bluekai, etc.) as well as related analytical and visualization tools, such as Tableau, SAS, IBM SPSS, etc.

  • Bachelor's degree required; MBA or related master's degree desired.

Scheduled Weekly Hours
40


upload resume icon
See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Executive Director

American Cancer Society

Posted 7 days ago

VIEW JOBS 1/9/2019 12:00:00 AM 2019-04-09T00:00 Bachelor's Degree or equivalent experience, plus 8 years community engagement & relationship development experience in a large nonprofit setting, preferably with 4 years in a leadership level management/supervisory capacity of a multi-million dollar organization. Demonstrates Community Development Competencies: • Action oriented - Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. • Attracts top talent - Attracts and selects the best talent to meet current and future business needs. • Being resilient - Rebounds from setbacks and adversity when facing difficult situations. • Builds networks - Effectively builds formal and informal relationship networks inside and outside the organization. • Customer focus - Builds strong customer relationships and delivering customer-centric solutions. • Drives engagement - Creates a climate where people are motivated to do their best to help the organization achieve its objectives. • Balances stakeholders - Anticipates and balances the needs of multiple stakeholders. • Ensures accountability - Holds self and others accountable to meet commitments. . Other Skills: • Strong market, community and constituent perspective. • Strong experience with community-based program planning and implementation. • Excellent interpersonal, presentation, written and oral communication skills. • Ability to analyze and integrate information from relevant sources. • Ability to proactively monitor and adjust activities to respond to changing circumstances and priorities to meet goals. • Strong strategic planning skills. • Outcome driven; strong project management ability. • Collaborative leadership, management, coaching and development of diverse staff. • Ability to work through others to accomplish goals. • Ability to create consensus among cross-functional staff and bring closure to projects/initiatives. • Ability to manage and motivate groups and individuals. • Proficient with computer-based information systems. • Ability to understand and work within a complex organizational structure. • Knowledge of product marketing/sales concepts. • Some travel within the market area; will include evening and weekend work. Limited region/national travel. • Work is normally performed in a typical interior/office work environment • No or very limited physical effort required • No or very limited exposure to physical risk We are committed to providing staff with fulfilling opportunities to learn, grow and make an impact in their local communities. We offer staff a generous paid time off policy; medical, dental and retirement benefits, and professional development programs to enhance staff skills.Save lives. Fulfill yours. At the American Cancer Society, saving lives is our mission. We achieve our mission by drawing on our humanity. Humanity made up of courage, determination, innovation, passion, empathy, and caring. These are the values that give us the advantage over cancer. Our work is important. And so are the people doing it. The people who work at the American Cancer Society focus their diverse talents on our singular mission: to end the pain and suffering of cancer. It is a calling. And the people who answer it are fulfilled. We value our employees and nearly 2 million volunteers around the globe that have stood with us through the years, and we will not rest until the fight is won. And that day is drawing nearer. Provides community development and community leadership for a large geographic market area of a region centered around a top 50 market, including accountability for multi-million dollar income targets. Responsible for profits and loss management for market areas community development revenue activities, ensuring ROI targets are achieved. Manages a large team of community development staff as well as a market-based volunteer board accountable for providing volunteer leadership for market priorities and goals. Ensures engagement and mobilization of diverse constituents, staff and volunteers for the assigned market area in a prioritized and coordinated way to meet established market and regional objectives. • Develops and leads implementation of the assigned market area strategy for community development including event execution and volunteer engagement to drive revenue growth. • Manages, coaches and develops a team of community development leaders within the assigned geographic market area. Ensures that responsibilities, authorities and accountability of all direct reports are well defined. • Accountable for achievement of income performance targets through core event-based revenue such as Relay For Life, Making Strides Against Breast Cancer, distinguished events and other community based fundraising activities. • Responsible for optimization of current community development activities as well as driving new revenue with entrepreneurial spirit to achieve and surpass revenue targets • Drives community relevance through customer-centric and innovative strategies • Maximizes the assets of the market to further the mission of the Society by convening staff across departments to develop and implement an integrated market plan to achieve mission, revenue and advocacy goals for the market • Leads a market-based volunteer board comprised of highly engaged, community influencers accountable for driving market priorities and goals; recruits, manages relationships and retains highly effective volunteer leaders who can significantly contribute to the success of the Society. • Ensures effective leadership and engagement of community-based volunteers including appropriate leadership groups outside of the market board • Responsible for leadership facilitation in operational decision making, communications, and collaboration to create a cohesive culture within the assigned geographic market area • Monitors financial expenditures and progress against the budgetary plan and takes appropriate measures to meet top line and bottom line goals ensuring a high ROI in meeting revenue targets. • As the top leader of the market, ensures ACS community presence and relevance; serves as a spokesperson for the organization • Coordinates account prioritization and ownership for community-based accounts and relationships • Serves as primary relationship manager for assigned priority accounts and targeted priority relationships in geographic market areas; responsible for leveraging those relationships in a way that supports market-based goals and objectives. • Ensures ACS visibility by joining and participating in key market based organizations and networking groups as appropriate to generate strategic partnerships for the market and/or region. • Collaborates with the Cancer Control, Distinguished Partner, Business Planning & Operations, Communications/Marketing and ACS CAN leads to ensure coordinated and interdependent achievement of market goals; leveraging community relationships to achieve income and mission goals. • Ensures effective stewardship of key volunteer and donor relationships. • Maximizes the utilization of volunteers to achieve revenue goals; oversees the volunteer engagement efforts to ensure the volunteer talent and capacity is available to execute volunteer-driven activities. • Models and fosters behavior that establishes a culture that values the staff/volunteer partnership, and is consistent with the values, goals, and objectives of the Society to create an atmosphere of trust, cooperation, accountability, empowerment, and dedication to the mission. • Supports ACS CAN grass roots efforts, including ACS CAN membership, lobby days and action alerts. • Maintains a productive and collaborative relationships with the Society's global headquarters departments and other regions; participates on regional and enterprise projects and committees as appropriate. American Cancer Society Louisville KY

Director, Member Engagement Marketing: Sr. Products And Group

Humana Inc.