Director Media Relations Public Affairs

POSITION SUMMARY

The Director of Media Relations and Public Affairs is the main point of contact for AtlantiCare's relationship with local, regional and national media outlets to create exposure for brand awareness and media presence. Primary responsibilities include responding to media inquiries, leading/organizing the on-call media relations system, hosting media visits, serving as a company spokesperson, pitching stories, researching/coordinating speaking engagements for senior leaders to elevate the AtlantiCare brand, hosting press conferences and broadcast tapings and/or publication production.

The Director of Media Relations and Public Affairs is also responsible for crisis communications which includes developing a framework and strategic plan for crisis communications, advising on public relations and/or media issues and coaching leaders, physicians and/or staff for appropriate media responses. This role is responsible to annual review and refinement of crisis communications plan, and regular training and briefing of key leaders.

This position serves as a liaison to the general community and internal and external customers by developing relationships with customers, local communities, board members, government and other stakeholders.

The Director of Media Relations and Public Affairs assists with other marketing & communications activities typically where the media is present, including special events and community/public affairs and events.

The role works closely with other members of the Marketing & Communications team to position AtlantiCare's brand in the media and public. Also works with other business units as it pertains to specific media or crisis issues (Risk, Legal, Customer Experience, Quality, Patient Safety.)

QUALIFICATIONS

EDUCATION: Bachelor's degree in English, Public Relations, Communications, Public Administration/Affairs or related field required. Master's degree preferred.

LICENSE/CERTIFICATION: Valid NJ driver's license required.

EXPERIENCE: 8-10 years of experience in public relations, journalism and/or government affairs preferably in healthcare or non-profit. Must have excellent working knowledge of media relations and possess media contacts. Must have outstanding written and verbal communication skills and exceptional organizational and problem-solving skills.

PERFORMANCE EXPECTATIONS

Demonstrates the competencies as established on the Assessment and Evaluation Tool for this position.

WORK ENVIRONMENT

Potential for exposure to the hazards and risk of the hospital environment, including exposure to infectious disease, hazardous substances, and potential injury. This position requires some walking/standing and may have prolonged periods of sitting.

Works with such equipment as computer terminal, fax machine, printer, telephone and copier. Position requires some travel, flexibility of hours including weekends, evenings and on-call duties as well as lifting up to 20 lbs. Essential functions for this position are listed on the Assessment and Evaluation Tool.

REPORTING RELATIONSHIP

This position reports to department leadership and supervises incumbents as assigned.

The above statement reflect the general details considered necessary to describe the principle functions of the job as identified and shall not be considered as a detailed description of all work requirements that may be inherent in the position.