Director, Media Marketing
Albertsons Companies is one of the largest food and drug retailers with 2,300+ stores. The Albertsons Companies family of brands includes some of the most prominent brands in food retailing, with a growing base of loyal shoppers. Thanks to the professionalism, diversity, spirit and friendliness of our people, we have locations across the U.S.
The Loyalty Department has an opening for a Director, Media Marketing, located in Pleasanton, California.
We have a robust loyalty platform just For U with over 18M registered households and 35M digital identities. We leverage this rich data set as well as other data assets to support growth of our brick & mortar business, ecommerce, Own Brands, CPG partners and lot more. We know that over 60% of our customers look for inspiration online before they shop with us. And, this number is increasing! How do we capture the attention of these customers during this pre-shop stage? How do we place information about our amazing products, exciting promotions, accessible stores, friendly service in front of them so that they make us the primary destination for their meals? What innovative media products will enable us to succeed in this endeavor? What is the best way to measure media effectiveness, share it with other stakeholders and make it a key driver of our sales growth? And finally, how to build a high-performing team that will own and deliver strong results on a consistent basis? We are looking for a Director to tackle these and a lot more exciting and challenging opportunities in the role of Director, Media.
Key Responsibilities include, but are not limited to:
Execute the media strategy for a $60 BN organization that drives sales and at the same time delights customers at every one of the billions of touchpoints. This role will specifically support Own Brands and thirteen Divisions
Build deep relationships with the division marketing directors, Own Brand team, loyalty, analytics, shopper marketing, creative, digital product, and digital operations
Own relationships with all media partners and agencies as it relates to media campaigns supporting our divisions and Own Brand Business units
Manage media budget, ensure media plans are put together in partnership with key stakeholders and is executed to drive efficient results
Build the Media team including hire, train and grow top notch talent
Establish Media capability roadmap -- objective, needs, milestones, impact etc
A visionary -- you see things not just as they are, but as they could be
A problem-solver -- you find ways to get things done
A diplomat -- you work well with people with different backgrounds
A relentless learner -- because the consumer and the industry never stops changing
A pragmatist -- you can tell things that add real value from those that are just shiny objects
Obsessed with quality - because there is always room for improvement
A data junkie -- because unless we measure it, we don't know if it works
7+ years of experience working in marketing and/or media strategy or brand management
3+ years of direct experience working with digital media buying platforms (e.g. Google, Facebook, Amazon, DSPs)
3+ years of hands-on traditional media buying experience (e.g. TV, Radio, Print, etc.) a plus
Mix of digital agency and client-side experience desirable
Mix of supporting media needs of ecommerce and brick & mortar businesses
Prior experience of selecting, managing and working closely with agency resources
Prior experience in building and operating personalization, martech stack, vendor selection etc.
Experience leading cross-functional teams, both directly and indirectly, with proven ability to develop junior staff
Strong ability to develop structured frameworks and approaches AND innovative thinking to solve complex marketing challenges in a fluid environment
Strong ability to create, build and leverage relationships and effectively interface with executive-level team members and at the same time have willingness to roll up the sleeves to solve problems
Strong analytical skills - comfortable using Excel for data analysis with understanding of advanced analytic approaches
Excellent listening, presentation, and written and verbal communication skills
Effective time management skills; ability to prioritize, delegate and meet deadlines
How to Apply: Interested candidates are encouraged to submit a resume by visiting https://www.albertsonscompanies.com/careers.html
Diversity is fundamental at Albertsons Companies. We foster an inclusive working environment where the different strengths and perspectives of each employee is both recognized and valued. We believe that building successful relationships with our customers and our communities is only possible through the diversity of our people. A diverse workforce leads to better teamwork and creative thinking, as well as mutual understanding and respect.
The Albertsons Companies policy is to provide employment, training, compensation, promotion and other conditions of employment without regard to race, color, religion, sexual orientation, gender identity, national origin, sex, age, disability, veteran status, medical condition, marital status or any other legally protected status.
We support a drug-free workplace -- all applicants offered a position are required to pass a pre-employment drug test before they are hired.
AN EQUAL OPPORTUNITY EMPLOYER