Director, Media & Content Strategy (Cl De Peau Beaut)

Bare Escentuals Beauty, Inc. New York , NY 10007

Posted 3 months ago

Job Summary:

The Director of Media & Content Strategy, Cl de Peau Beaut, reports into the Vice President of Integrated Marketing and will be a key contributor to building an omni-channel business, driving brand awareness via digital channels, as well as driving online revenue via on site marketing, email channel, and retailer.com. This individual will manage teams that support the strategy and execution of content initiatives. This role will be a key strategic leader for the growth of the brand in the U.S.

Hands-on, multi-discipline expert will lead 360 content efforts in the comprehensive and in-depth development, production and execution of seasonal concepts, materials and implement across all channels and platforms including digital advertising, merchandising, Ecommerce, social media, digital content, events, and all other Marketing needs. This position will own the storytelling of our brand and products and drive the next stage of our growth journey. The ideal candidate blends strong writing and editing skills with the ability to manage multiple projects from conception to completion. This role requires a high level of creativity, attention to detail, innovative thinking, and project management skills.

Primary Duties & Responsibilities:

  • Create overarching brand messaging framework and campaign roadmaps, include concept, objectives and execution tactics, to bring all aspects of the brand to life.

  • Responsible for establishing and driving content marketing strategy, developing and maintaining editorial calendars for content planning and production.

  • Oversee, and strategically plan content across a range of cross-channel, multi-media programs (ecommerce, advertising, email, social, in-store, etc.) for key product launches and existing key franchises which contribute to: overall brand awareness, drive traffic and acquisition on- and offline, and build a deeper relationship with target consumers pre- and post-purchase.

  • Collaborate with cross-functional teams to identify and develop content ideas, and create dynamic content relevant to trends, products, market forces, customer challenges, Sales and Marketing needs.

  • Create and edit copy that is SEO driven and review content for messaging, style guidelines, brand consistency and voice.

  • Partner with PR, Marketing and Social Media teams to align influencer marketing programs and paid social media efforts.

  • Identify growth opportunities both on- and offline, particularly in the realm of content, to best bring the brand to life in terms of impact and resonance for our target segments.

  • Develop and align content and media plans with Marketing and Ecommerce teams.

  • Strategize and work cross-functionally to activate initiatives that connect the in-store and digital experience to advance omni-channel experience for customers, working to bring the best of both worlds together for a richer brand, product, and benefit story.

  • Direct and guide development and production of creative assets and ensure accuracy, attention to details and over all, meets or exceeds the objectives.

  • Advise on photoshoots to highlight seasonal product stories and engage. customers on social media and other digital platforms to reinforce brand vision.

  • In partnership with Creative team, ensure brand guidelines and directives are embraced and adhered to across all executions.

  • Brainstorm and strategize with Creative team to help develop creative direction of the brand vision and strategy based on stakeholder (consumer, retailer, sales associates, etc.) insights with a focus on the look and feel of Marketing assets to ensure that all content channels are an expression of our brand positioning and integrated with 360-degree Marketing plans.

  • Oversee all U.S. paid media. Grow the brand's presence with media initiatives including display, programmatic, search, paid influencer strategy, print, outdoor, etc.

  • Oversee all U.S. social media. Grow the brand's presence within the social sphere, identify new opportunities, and manage all CPB fans and followers.

  • Partner with Education team to align and create synergies between training and consumer-facing content.

  • Work closely with Retailer.com partners and Ecommerce team to elevate our brand presence, increase education, and drive conversion.

  • Closely monitor competitive activity and trends that impact brand relevance and sales.

  • Establish and keep track of KPIs on all marketing initiatives to measure success of campaigns and strategies.

Working Relationships/Key Stakeholders:

  • Daily interaction with Marketing Director, Ecommerce & Retailer.com Director, Creative Director, Education Director, Retailer.com partners, CPB sales team, Creative Agency (JWALK), and Paid Media Team (360i)
  • Collaborate when necessary with corporate teams: Media, DCOE, MCOE
  • Work closely with relevant internal departments on content marketing programs including HQ Brand Team, Brand Marketing, PR, E-commerce, Education, Visual Merchandising, and Legal to develop cohesive and effective marketing campaigns across all channels

Financial Accountability

  • Oversee marketing budgets ~$3M (paid media, social, content production, co-ad)

Qualifications & Competencies:

  • 10 years experience (5 must be in digital field)

  • Strong understanding of SEO and media

  • Strong creative skills

  • Leadership/team management skills

  • Ability to conceive ideas, implement, execute, and follow-up

  • Ability to forecast department needs/vision in correlation to planned budgets

  • Ability to drive omni-channel experience enhancement and customer conversion

  • Excel at communicating big ideas and leading meetings and presentations

  • Highly articulate in all areas of brand communication, including writing decks and recaps

#CldePeauBeaut #UltraPrestigeCollection

'92102


See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Content & Media Relations Specialist

Loeb.Nyc

Posted 2 days ago

VIEW JOBS 12/11/2018 12:00:00 AM 2019-03-11T00:00 <p> <strong><a href="https://workable.com/nr?l=http%3A%2F%2Fwww.loeb.nyc%2F" rel="nofollow noreferrer noopener" class="external">Loeb.NYC</a></strong> is a New York based business development lab and private investor, focused on cultivating opportunities in emerging media and consumer marketing. Led by entrepreneur and highly successful CEO Michael Loeb, Loeb.NYC maintains a team of world-class operators, direct marketing executives and technologists that apply themselves to a select number of strategically important businesses each year. These companies vary by stage—from pure start-ups to mature businesses in need of reinvention—but are alike in that they leverage Loeb’s proven blend of business vision and operational skills toward superior value creation. </p><p>As a Content &amp; Media Relations Specialist, your responsibility will be helping our companies reach their goals of increasing brand awareness, building high authority links, and attracting their target audience by building and maintaining relationships with top tier publishers and influencers in a variety of verticals. The key is providing the media with well-researched, unique, and exclusive data-driven content for their audiences. As a member of the Growth team, you’ll be responsible for Content Marketing, PR, and media outreach intended to pair content with the best fit publishers whose audience would find it most interesting and valuable.</p> <p><strong>Responsibilities<br> </strong></p> <ul> <li>Research various online channels for subjects and trending news stories</li> <li>Generate creative ideas to develop as content and pitch to journalists/bloggers</li> <li>Create and manage content calendars for multiple portfolio companies</li> <li>Work with freelancers to take content from ideation to completion</li> <li>Have a firm grasp on writing effective titles for the press</li> <li>Compile and manage media lists</li> <li>Act as the liaison between the media and our companies to shape, develop, and pitch stories while cultivating relationships with journalists</li> <li>Write engaging blog copy for the purposes of marketing websites in diverse verticals</li> <li>Frequent outreach to bloggers and press outlets for the purpose of growing online visibility</li> <li>Analyze campaign performance and advise the promotional viability of future work</li> <li>Do whatever it takes to grow the online presence of our clients</li> </ul><p><strong>Requirements</strong></p><ul> <li>Writing, journalism, news production, or digital marketing background preferred but not required</li> <li>A mastery of the English language is key</li> <li>You should have impeccable attention to detail. Written material with any typos or grammatical errors is entirely unacceptable</li> <li>Well-spoken, articulate, and skilled communicator both in person and in writing-- mastery of negotiation and persuasion is crucial</li> <li>Proven ability to generate creative ideas that attract attention on the web</li> <li>Top-level Internet research skills-- you should be a Google Master</li> <li>Personable communication ability within email structure</li> <li>Working familiarity with most (if not all) of the following: HTML, Excel, Google Docs, Gmail, and Calendar. Bonus points for experience with PR databases and SEO platforms like SEMRush, BuzzSumo, Pitchbox, BuzzStream, Cision, etc.)</li> <li>Ability to manage yourself but also work within a team</li> <li>Strong project management skills, with ability to juggle multiple projects while still working effectively</li> <li>Copywriting or blogging experience</li> <li>2-4 years experience working in an agency or similar marketing environment working with the press, reporters, or national/international news outlets</li> </ul><p><strong>Benefits</strong></p><ul> <li>Competitive salary</li> <li>PTO</li> <li>Medical and dental benefits</li> <li>Daily lunch stipend and unlimited snacks/drinks</li> <li>Startup atmosphere with many benefits of a larger company</li> </ul> Loeb.Nyc New York NY

Director, Media & Content Strategy (Cl De Peau Beaut)

Bare Escentuals Beauty, Inc.