Director, Media Buying & Audience Development

Sony Music New York , NY 10007

Posted 7 months ago


Columbia Records is looking for a Director, Media Buying & Audience Development. This person will be a true thought leader guiding the audience development strategy and adoption within the label.

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.


  • Help identify target audiences and plan media campaigns.

  • Conduct fan building and data capture campaigns.

  • Maximize Direct to Consumer performance and optimize streaming conversion rates.

  • Compare and negotiate rates, ad space and airtime.

  • Optimize plans and budgets according to the best media mix.

  • Experiment with new media platforms and channels.

  • Ensure ads are creative and displayed appropriately.

  • Motivates and energizes the digital and marketing teams by defining best-in-class marketing and channel experience.

  • Works closely with the Data and Commercial teams.

  • Creates strong partnerships with Product, Analytics, Ops, Agencies and other key partners and stakeholders.

  • Proactively optimizes and ensures the health of the CRM channels via review of KPI/ metrics and monthly health checks.

  • Represents channel externally while partnering with 3rd party vendors & creative agencies.

  • Develops CRM channel reach and retention.

  • Monitor costs and return on investment (ROI).


  • Minimum of 6 years of relevant experience with at least 3 years of experience in CRM, online advertising or business management.

  • Bachelor's degree in Business, Marketing, Advertising, Communications or related field.

  • Passion for music.

  • Proven track record of channel expertise and marketing management: e.g. Agency, Email ESP, Retail, Email, Notifications.

  • Proven experience as Media Buyer or similar role; experience in digital media is preferred.

  • Familiarity with media-buying, planning and research.

  • Interest in following advertising and media trends.

  • Working knowledge of media analytics software (e.g. com


  • Excellent communication and negotiation skills.

  • Proven ability to work with multiple internal teams requiring clear communication, evangelism and compromise.

  • Record of building high trust relationships with partners & project managers. Data-driven decision making & influence.

  • Creating and cultivating networks of people across a global and matrixed organization.

  • Candidate should be comfortable with executive-level presentations and influence

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Product Strategy Director Audience 9495


Posted Yesterday

VIEW JOBS 10/14/2019 12:00:00 AM 2020-01-12T00:00 Business Unit: DUTIES: Lead a Product Strategy team within Comcast Spotlight, the advertising sales division of Comcast Cable, responsible for identifying revenue growth opportunities, establishing Spotlight's commercial product roadmap to drive sales revenue and growth, and defining the requirements necessary for all related teams to execute in order to support the established roadmap; identify advertising solutions and opportunities that allow Spotlight's customers to find and understand their audience through audience targeting in digital, TV, and VOD environments, by extending Spotlight's capabilities in audience definition; investigate gaps that exist in tools and capabilities that Spotlight offers to advertisers in order to identify and capture an audience; work with an architecture and development team, within an Agile development environment, to deliver tools that make buying an audience across any screen an operationally straightforward task; utilize knowledge in gathering business and technical requirements in order to develop a business case and create a commercial roadmap for the delivery of product that will bring added value to customers and demonstrate Spotlight's value to customers; provide product support and documentation as needed to ensure product solutions success; partner with vendors who capture audience information in ways that can be leveraged by ad serving, forecasting, and reporting; analyze Comcast Spotlight's proprietary subscriber database, utilizing SQL to query a database which holds raw customer viewership and platform interaction data; identify opportunities to leverage viewership data; provide ongoing updates and reports to the VP, Product Strategy; directly supervise a Product Manager and an Associate Product Manager. REQUIREMENTS: Bachelor's degree (or foreign equivalent) in Business, Marketing, or a related field; and eight (8) of experience in marketing, including audience targeting in digital environments; of which two (2) years of experience includes developing business cases and creating commercial roadmaps; and of which one (1) year of experience includes working with architecture and development teams within an Agile development environment; and utilizing SQL scripts to query databases. Comcast is an EOE/Veterans/Disabled/LGBT employer Comcast New York NY

Director, Media Buying & Audience Development

Sony Music