Primary Job Duties & Responsibilities
Campaign Execution/ Mgmt.: Lead a team of marketing professionals, partnering with marketing partner(s), assigned business unit(s) and enterprise partners to create and execute more complex integrated marketing campaigns in support of the marketing strategies aligned to specific business needs. Responsible for overseeing the management of content development; shepherds material through the review/approval process.
Oversees team of professionals accountable for the execution of more complex traditional marketing tactics such as email, ecards, webinars, newsletters, sell sheets, brochures; and digital marketing such as video, social and web for assigned campaigns. Monitor and analyze the effectiveness of more complex campaigns and adjusts tactics as appropriate. Tracks results and conducts post-campaign ROI analysis and reporting.
Recommends adjustments to tactics. Able to demonstrate how each marketing campaign ties back to marketing and business strategies for each campaign. Reviews and analyzes research on business and consumer insights on more complex marketing campaigns and develops recommendations on the directions of the marketing campaigns and content development.
Oversee ongoing maintenance/refresh of campaign content and tactics on more complex campaigns. Supports agency and industry events by the oversight of marketing components execution and the teams contribution to key message development. May provide project management leadership.
Has advanced knowledge of, adheres to and ensures the team follows established processes, approvals and best practices. Collaboration: Works closely with marketing and assigned business partners to understand business priorities and objectives. Partner with functional business partners ( Product, Distribution and Marketing) in implementing new marketing approaches.
Consults on more complex marketing related requests, tasks and activities and makes recommendations based on the business objectives. Collaborates with Enterprise partners on brainstorming more complicated owned, earned and paid tactics associated with all initiatives. Consults with the field staff regarding the effective use of the campaign material/tactics to enable the sales process.
Project Management: Acts as Project Manager and takes the lead on the more complex projects and campaigns. Accountable for follow up and follow through of all facets of integrated marketing campaign tactics.
Leadership: Stays attuned to relevant market conditions and trends in order to drive effective messaging and tactics to targeted audiences. Partners with Enterprise to bring innovative thought leadership to the business by staying abreast of new marketing concepts, tools and technology and integrating them into the campaign development. Is responsible for:
Recruiting, selection and onboarding of new staff. Coaching, development and performance management of staff. Communicating and implementing strategic marketing plans.
Daily direction and work assignments for staff. Workflow and process efficiencies. Other duties as assigned.
Job Specific & Technical Skills & Competencies
Demonstrated ability to attract and retain, manage, coach and develop others. Intermediate written and verbal communications skills Intermediate project management and organizational skills Intermediate consulting skills Intermediate analytical and strategic thinking skills Intermediate presentation skills Intermediate Leadership Skills, including ability to:
Coach and develop employees. Leverage Differences. Manage in participative manner.
Manage change effectively. Inspire others and promote a vision. Understand and navigate organization.
Align resources to accomplish key objectives. Intermediate skill/competency level: demonstrates solid knowledge and ability; can apply the competency with minimal or no guidance, in the full range of typical situations. Requires guidance handling novel or more complex situations
Works under General Direction. Manages others. Provides strategic thought leadership at a business unit level. Sets the direction and manages a smaller team of marketing professionals to identify marketing program strategies and to develop and execute integrated marketing campaigns aligned with specific business unit needs. Consults with senior level business, marketing and enterprise partner(s) to develop, create and execute Business Unit marketing strategies Oversees and develops content based on key marketing strategy messaging General Direction: Establishes procedures for attaining specific goals and objectives in a broad area of work. Generally final results are reviewed. (Typically applies to a manager or expert/top level professional.)
8+ years of experience in Strategic & Integrated Marketing
Education, Work Experience & Knowledge
Bachelor's degree in marketing or other related field or equivalent experience.
Operates standard office equipment (Frequently) Sitting (can stand at will) (Frequently) Use of Keyboards, Sporadic 10-Key (Frequently)
Minimum of 6 years of experience in marketing related field.
The Travelers Companies