Director, Marketing Sciences

Possible Los Angeles , CA 90009

Posted 2 months ago

Who we are:

We're a tight-knit team in LA backed by the support of a global agency. We embrace the bold and fight for great ideas above all else. We're hard-working folks of all disciplines who create immersive digital destinations and compelling creative for our clients. Best of all, we're generally asshole-free. So, check out our work. Stalk us on social. Ask someone you know about our friendly dogs and friendlier bar. And join us in creating world-class work that works.

Who we are looking for:

POSSIBLE LA seeks a client-facing analytics leader to guide our team and help our clients modernize their marketing efforts. We are looking for a thought leader with digital strategy experience. In this role, you will encounter a dynamic environment with opportunities to influence the evolution of digital analytics as it relates to global campaigns for our clients. POSSIBLE is a pioneer in the use of analytics to develop strategic site optimization plans that become an integral part of our clients' overall business model. Our analysts work closely with our creative, development and client relationship teams to deliver exceptional, results-driven work that is based on data-driven insights. We pride ourselves on building advanced models for major global clients that allow marketers more flexibility in their decision making, beyond the traditional visit and conversion metrics and are looking for someone who will bring their craft-expertise and make an impact.

What you'll do:

  • Lead our account team and our clients through the challenging effort of implementing quantitative and qualitative testing and personalization on several enterprise websites, spanning B2C and B2B.

  • Partner with strategists to develop testable hypotheses and strategic testing roadmap.

  • Bring valuable experience and lessons learned with regard to the executional details around data integration, marketing tools, and performance analysis.

  • Manage a team of analysts on a variety of activities including web analytics, user testing, optimization, personalization, and insight generation.

  • Help establish a new production workflow which integrates, data, strategy, and content so that personalized marketing can be delivered reliably and efficiently over time.

  • Help establish cross-channel processes and measurement tied to a data-driven strategy and approach.

  • Work closely with client stakeholders, strategists, creatives, and dev resources to oversee testing program.

  • Identify the right team structure and roles required to deliver against the new process.

What you'll need:

  • 8+ years of experience in web analytics and marketing. Agency experience preferred.

  • Strong working familiarity with statistics and statistical concepts with an understanding of behavioral and attitudinal data sets.

  • Proven experience working with senior managers and executives.

  • Deep knowledge of quantitative and qualitative analytics techniques.

  • Expert data visualization, storytelling, and insight development.

  • Experience with optimization tools, specifically Adobe Target, Adobe Audience Manager, Optimizely, and UserTesting.com.

  • Experience managing a multidisciplinary team of analysts.

  • Mastery of Adobe and Google analytics platforms.

About us:

POSSIBLE believes that a promise is the foundation of every good relationship and the truth is, brands make promises every day. We are visionaries and innovators working in creative, technology, strategy, and data science to create experiences that keep brand promises so that every interaction is an opportunity to build trust and loyalty. We use data to help us identify opportunities, technology to help us take advantage of them and emotion to make the resulting experiences magical.

We've built our agency with our own promise: to foster a culture of inclusiveness and collaboration that appeals to those who want to do great work and make a difference. POSSIBLE creates experiences for some of the world's most dynamic brands, including Microsoft, AT&T, Nestle, Adidas, and Turner. POSSIBLE is part WPP and the Wunderman Group.

Follow POSSIBLE on LinkedIn: https://www.linkedin.com/company/possible-com/


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Director, Marketing Sciences

Possible