Director, Marketing Sciences

Omnicom Media Group Chicago , IL 60602

Posted 2 weeks ago

who we are

MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT

MEDIA AGENCY NETWORK OF THE YEAR | CANNES LIONS 2017

OMD Chicago is a proud part of the global OMD network. We are dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

the role

As a Director on OMD's Marketing Science team, you will lead the insights and analytics practice for a number of high-profile clients. You will not only work closely with the US Directors to shape the strategic direction of your clients through data driven insights, but also with the strategic account teams identify solutions for your clients' issues through the resources available within the IIA team.

what this role calls for

  • Analytic and thought leader for the Strategy teams.

  • Work closely with the Strategy teams to identify analytic needs.

  • Take the analytic objectives and turn them into project specifications to brief the Functional Specialists.

  • Translate the results of research and analytics (from the Functional Specialist teams and other research/analytic vendors) into the strategic process and ensure that results lead to clear, compelling, and actionable insights.

  • Present to clients, with the support of the Functional Specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person.

  • With the leaders of the Functional Specialty teams, keep track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality.

  • Proactively identify and work with the Strategy teams to devise solutions to difficult, ad hoc questions that arise through the Strategic process.

  • Act as the resident Vision expert for the Strategy teams until the Strategy teams have enough expertise of their own.

  • Support new business efforts including development of the strategy, creation of the pitch story, and participation in the presentations.

  • Identify and cultivate organic growth opportunities.

  • Evaluate research/analytic vendors for client needs or as they approach clients.

  • Work with third party research/analytic vendors to design and set up projects for clients.

  • Own the development and execution of the measurement plan.

  • Create specific research awards submissions and contribute to Strategy awards submissions.

what you bring

  • Bachelor's degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Advanced degree is preferred.

  • 8 years of experience at a media agency, marketing analytics firm or in a quantitative, data-driven field.

  • Excellent communication and presentation skills.

  • Excellent strategic thinker who is willing to take risks and challenge the status quo.

  • Strong leader who can demonstrate analytic skills, problem solving, and independent decision making.

  • Ability to clearly explain complex ideas to multiple audiences and respond to questions.

  • Proficiency in SAS, SPSS, R or other advanced analytics software packages and Microsoft Excel and Powerpoint.

  • Experience in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.).

  • Fluency with concepts of database design and SQL.

  • Familiarity with web technologies including HTML and Javascript.

  • Knowledge and experience with syndicated research sources/tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, com

Score, etc.).

  • Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.).

qualities

  • Leadership - an ability to build bridges between IIA and other disciplines within the agency (e.g. Strategy, Annalect, other SBUs), as well as external partners (e.g. clients, creative agencies, vendors).

  • Forward Thinking - a desire to challenge yourself, the IIA and Strategy teams and our clients to think beyond today's solutions.

  • Curiosity - a natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics.

  • Persistence - the drive to go beyond asking "what?" to ask "why?"; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value.

  • Resourcefulness - an ability to look beyond the usual sources and insight opportunities to find a solution when time and dollars are limited.

  • Creativity - an ability to think and solve problems in non-linear ways, and an ability to connect dots and craft compelling stories.

  • Confidence - a willingness to share opinions and present recommendations with conviction.

  • Collaboration - a desire to create a collaborative working environment where the notion of team comes before labels.

We are an equal opportunity employer. Fair Labor Standards Act (FLSA) status: Exempt.


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Director, Marketing Sciences

Omnicom Media Group