Director, Marketing

The Director of Marketing (DOM) is a key leader within our marketing organization, responsible for business planning through execution of all local marketing activities and fully responsible for the marketing mix across a Region. The DOM drives brand differentiation and growth by leveraging a deep understanding of marketing fundamentals and the Red Bull marketing mix, running a large team of managers and specialists in Brand Marketing, Sports Marketing, Culture Marketing, and Communications. Through leadership across consumer insights, occasions marketing/product marketing, opinion-leader marketing, event marketing, retail activation and communications, a best-in-class DOM builds brand equity and drives awareness, trial, and consumption for new and existing consumers.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Expand all

• MARKETING LEADERSHIP, INNOVATION, & EXECUTION

Drive creativity and innovation within and across regional marketing teams through collaboration with other colleagues from other regions and in collaboration with the US national office.

By effectively leading a team of experienced marketing managers, ensure the delivery of fresh ideas that differentiate our brand and increase product consumption

Develop comprehensive recommendations on the Regional marketing plan during annual business planning spanning retail, athletes, artists, events, influencers, and occasions

Collaborate with marketing leadership on the strategy, planning, and execution of the marketing mix in the region, ensuring an unparalleled commitment to quality

Collaborate with regional sales leadership to maximize impact of initiatives on regional

consumers & drive growth

Leverage consumer insights & trends to up-level the team's strategic capabilities while building regional plans

Help direct reports & their teams build rich regional networks that help identify trends and maintain relevant brand positioning in existing or emerging scenes

Manage and lead major regional projects as needed

Manage and/or delegate budgets, expenses, and other administrative responsibilities

Share best practices through open communication, recaps, & reports

• PEOPLE MANAGEMENT

Hire and lead a team of teams spanning Brand, Sports, Culture, and Communications, providing coaching & development support when necessary

Enable a high-performing culture by driving individual, strengths-based development and managing towards annual business objectives

Identify & train high potential employees for succession opportunities

Provide direct, consistent, and constructive feedback to maintain quality performance

Leverage national leader feedback & expertise in the coaching & review of Brand, Sports, Culture, & Communications Manager performance

Create and maintain a team culture that lives Red Bull's values, rewards relentless effort, and celebrates exceptional execution

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Extensive leadership/management experience in Consumer Marketing, preferably at a CPG and/or lifestyle brand

• A mastery of coaching, leadership, and influencing capabilities

• Successful management of large multi-layered teams and large budgets

• A history of traditional and non-traditional brand marketing strategy & management

• Knowledge of communications & storytelling with an emphasis on digital and social media

• identify trends and turn insights into actions

• The integration of creative and unique marketing solutions into complex existing and emerging consumer landscapes

• Start-to-finish leadership of collaborative projects

• Articulate & present ideas at the executive level

• Travel 20-30%

• Permanent

• Benefits eligible

WHERE YOU'LL BE BASED

MinneapolisMinnesota, United States

Red Bull North America