Director, Marketing- Premium (Crypto.Com Arena)

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

About Crypto.com Arena

Crypto.com Arena has undoubtedly developed an unrivaled reputation for excellence having established itself as one of the world's busiest and most successful venues in the world. As the home of four professional sports franchises - the NBA's Los Angeles Lakers and LA Clippers, the NHL's LA Kings and the WNBA's Los Angeles Sparks

• Crypto.com Arena has proven to be a home court advantage for the local teams. The AEG owned and operated arena continues to distinguish itself as the host of major, high-profile events of national and international distinction including the 2004, 2011 & 2018 NBA All-Star Games, 2002 & 2017 NHL All-Star Game, 2000 Democratic National Convention, 2009 World Figure Skating Championships and 20 GRAMMY Awards shows. Crypto.com Arena twenty-three years have also been marked with performances and special events that brought international stature to the downtown Los Angeles venue including concerts Taylor Swift, Drake, Beyoncé, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Keith Urban, Roger Waters, Britney Spears, Katy Perry, Ed Sheeran, Kendrick Lamar, Michael Bublé, Carrie Underwood and Justin Timberlake, as well as world championship boxing, family shows and special events. Hosting over 250 events a year, the arena's reputation for world-class amenities, features and commitment to quality of service and the guest experience is second to none. These include comfortable seating, state-of-the-art sound and lighting systems, concession stands offering a variety of food and beverages, and merchandise stores where fans can purchase team-related memorabilia. Crypto.com Arena is not only a great venue for sports and entertainment, but it also holds a special place in the hearts of the local community. It has witnessed numerous historic moments, unforgettable performances, and has become an iconic landmark in the city of Los Angeles.

Position Summary:

The Director, Marketing

• Premium is responsible for the strategy, design, and development of the campaigns, programs, and services for the Premium Business Department to drive the brand, retain existing members, and generate new sales leads. The Director's primary objective is to lead a team of marketing professionals to identify and engage with potential premium clientele, while maintaining and strengthening relationships with existing customers.

The Director reports to the Vice President of Premium Business and interfaces with business intelligence, sales, servicing, digital, and partnerships to meet business goals.

Essential Functions:

• Develop Marketing Strategy: Create an annual marketing plan in alignment with the organization's overall sales and revenue goals. This plan should encompass all aspects of premium seating sales, including luxury suites, VIP boxes, premium club memberships, and hospitality packages.

• Team Leadership: Lead and inspire a high-performing marketing team, providing clear direction, setting ambitious targets, and fostering a collaborative and innovative work environment.

• Brand Positioning: Establish and enhance the brand's positioning in the premium seating market. Ensure consistent messaging across all marketing materials and platforms, reflecting the exclusivity and value of our premium offerings.

• Digital Marketing: Oversee the implementation of digital marketing campaigns, including email marketing, social media, search engine marketing, and retargeting efforts to reach target audiences and generate leads.

• Partnerships and Sponsorships: Collaborate with the partnerships and sponsorships team to leverage relevant partnerships and sponsor assets in premium seating marketing initiatives.

• Customer Segmentation: Analyze the market and customer data to identify high-potential segments for premium seating sales. Tailor marketing strategies to cater to the unique preferences and interests of these segments.

• Market Research: Stay up-to-date with industry trends, competitor analysis, and best practices in premium seating marketing to continuously optimize strategies and tactics.

• Data Analysis: Utilize data analytics and reporting tools to measure the effectiveness of marketing campaigns, track ROI, and identify areas for improvement.

• Event Promotion: Coordinate with event operations and ticketing teams to ensure seamless execution of premium seating sales and promotions during events.

• Budget Management: Manage the marketing budget effectively, allocating resources to achieve maximum impact and ROI.

Required Qualifications:

• A minimum education level of: BA/BS Degree (4-year) in Sales and/or Marketing.

• A minimum of 8 years of related work experience.

• Experience working in Sports and Entertainment industry, with a focus on premium seating or hospitality sales preferred.

• Excellent computer skills with proficiency in Microsoft Office programs (Word, Excel, Outlook, PowerPoint), Photoshop and ability to learn required business systems.

• Demonstrated leadership ability and experience supervising, coaching, and mentoring a marketing team to achieve sales targets.

• Creative & innovative thinker with an entrepreneurial mindset and capable of developing new sales concepts & fan experiences that extend beyond the arena and events.

• In-depth understanding of brand identity, advertising, digital marketing channels and social media strategy and best practices.

• Strong interpersonal skills with the ability to create and foster relationships.

• Strong analytical abilities with a data-driven and results-oriented approach.

• Understanding of the unique demands and dynamics of the sports industry.

• Strong organizational skills with exceptional attention to detail.

• Must have excellent written, verbal and listening, presentation, and communication skills.

• Must have experience in working with all levels within an organization from assistants to CEOs.

• Must have established contacts in the media editorial and sales side of the industry.

• Flexibility to work weekends, nights, and holidays as required by the schedule of events.

Pay Scale: $120,000- $135,000

AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.

AEG is committed to developing a diverse workforce reflective of the marketplace and the communities in which we do business. We believe a diverse workforce is not merely an advantage; it is mandatory for any company to be successful in today's business climate.

Anschutz Entertainment Group is an equal opportunity employer and will not discriminate against any individual, employee, or application for employment on the basis of race, color, marital status, religion, age, sex, sexual orientation, national origin, handicap, or any other legally protected status recognized by federal, state or local law.

This Employer is subject to the Fair Chance Initiative for Hiring Ordinance (FCIHO) (LAMC 189.00)