Director, Marketing & Outreach

Staff and Administrative

Why work at BYU?

As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the university's mission: "To assist individuals in their quest for perfection and eternal life."

Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth all situated within a beautiful and historic campus make it hard to imagine a more inspiring place to work.

About Us:

BYU Continuing Education provides lifelong learners with experiences that fulfill the Mission and Aims of a BYU Education. Last year we served over 275,000 participants and students from age 4 to 104+ with online and in-person events, programs, and classes.

Director of Continuing Education Marketing and Outreach

The Director has executive responsibility for marketing and outreach within BYU Continuing Education (CE). This includes increasing awareness, reach, and impact of BYU CE programs and offerings, resulting in increased registrations from new and existing participants. The Director oversees CE's strategic marketing, marketing logistics, and outreach teams. The Director has and maintains expertise in formulating and executing marketing and outreach strategy, delivering on time and within budget. The Director ensures the operational processes for these services support and align with BYU and CE culture, policies, and procedures.

What you'll do in this position:

Executive responsibilities:

• Serve on and advise CE's leadership councils.

• Establish marketing and outreach to support CE objectives, define and track key performance indicators, establish budgets, and run effective and efficient processes.

• Maintain awareness of major customer-impacting laws, regulations, and policies; prepare action and response plans to address challenges with consideration for strategic, pedagogical, political, and economic factors.

Oversee marketing and outreach organization:

• Lead team of marketing and outreach professionals to increase awareness of, reach of, and participation in CE program offerings.

• Ensure ongoing development of team skills and improvement of marketing and outreach teams:

Senior management support:

• Provide expertise to support marketing team and peer directors in formulating product, service, and program strategic marketing and outreach plans that effectively reach and influence target audiences to participate in CE products and programs.

• Utilize market and outreach campaign performance data to plan and respond to opportunities to increase awareness, reach, and impact.

• Advise on analysis of program objectives and target participant characteristics to collaborate on plan to achieve registration targets and set outreach budgets.

• Oversee allocation of internal and external resources to execute plan on time and within budget.

• Support evaluation of plans in progress to refine plans and adjust forecasts throughout the fiscal year, respond with initiatives to meet or exceed targets.

• Counsel on review of past program reach and outreach plan execution to document and share continual improvement opportunities.

What qualifies you for this role:

Required

• Master's degree and 5 years of significant marketing/sales experience or bachelor's degree and 10 years significant marketing/sales experience.
• 2 years management experience.

Preferred

• 15 years of significant marketing/sales experience.

• 5 years management experience.

• Experience in education field.

What we offer in return:

In addition to our competitive pay structure, this position comes with fantastic benefits, including:

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)

• Excellent work-life balance: 13 paid holidays + 22 days paid vacation+ 12 sick days, accrued annually

• Employee assistance program, available to the employee and all members of their household

• Tuition benefits for employees and eligible family members

• Access to athletic facilities

• Excellent medical/dental benefits

• Short/long term disability benefits

• Paid parental and maternity leave

• Wellness program

• Free on-campus parking

• Free UTA passes for employee, spouse, and qualified dependents

• Discounts at the BYU Store and for many events at BYU

• Discounts to Continuing Education programs

Employee Class: Administrative

Work Location: Provo Campus

Environment: General office or other equivalently good environment

Physical Exam Required: N

Physical Exam Details: N/A

Desired Start Date: 07/01/2024

Job Close Date: 05/29/2024

Pay Level: 56

Approximate Starting Salary: $104,000 to $134,500 (DOQ)

Documents Required at time of Application:

Required: Cover Letter, Resume

Optional: Letter of Recommendation 1

Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.

Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!