Director Marketing Operations

Twilio Inc. San Francisco , CA 94102

Posted 2 months ago

Director of Marketing Operations

San Francisco, CA


The right candidate for this role combines a passion for process with the drive to align diverse stakeholders and deliver projects on time. To be credible when changing data & systems, it's essential to know the details. Yet it's equally important to keep everyone focused on the forest for the trees. The ideal candidate is:

  • Organized, methodical, detail-oriented, with critical-thinking skills.

  • Adept at setting up new programs with clear goals, roles, and milestones.

  • Able to hire and develop great employees.

  • Comfortable with typical components in the marketing tech stack.

  • Talented at quick and succinct communication, distilling key takeaways.

  • Entrepreneurial, ready to assemble and lead cross-functional teams with minimal guidance.

  • Collaborative, able to foster alignment and create a sense of urgency.

  • 10+ years experience in consulting, marketing, and/or operations

  • 3+ years experience managing a high-performance team

  • Degree in Economics, Engineering, Operations, Mathematics, or other quantitative discipline.


Every Marketing department runs on the strength of its Operations team. The Ops team builds the processes and systems that make Marketing work. It also builds the views of the business that we use to make smart decisions, maximizing the yield of precious resources.

  • Design, expand, and recruit for a high-performing Ops team, currently at 4 people.

  • Facilitate department-wide strategic planning to set priorities, calculate quarterly targets, and allocate budget. Ensure discipline and transparency on actual spend.

  • Maximize the yield of marketing campaigns by collaborating with Demand Gen and Sales Development. Oversee design and execution of the funnel that captures, scores, and routes leads. Maximize our BDR team's conversion of MQLs.

  • Know the numbers of our business better than anyone, spotting and diagnosing problems before others. Oversee choice and implementation of analytics tools, delivering a single source of truth on business performance.

  • Own our tech stack, overseeing the team that evaluates and implements marketing technologies. Own our data strategy, fostering alignment across teams on which data will live where. Instill discipline for changes to data and reports. Oversee the strategy for a marketing database that supports personalized communication by segment.


This position will be located in our beautiful office at 375 Beale Street in San Francisco. You will enjoy our incredible perks: catered meals, snacks, game room, ergonomic desks, massages, Wednesday Night dinners, bi-weekly All Hands and more. You will also experience a company that believes in small teams for big impact, that strives to balance work & home, that purposefully builds an inclusive culture where everyone is able to be the best version of themselves.


Twilio is fueling the future of communications, and our brand attracts thousands of developers every day. It's up to the Marketing team to grow the market, deliver an amazing customer experience, and ultimately fill the funnel for our high-performing Sales team. The Marketing Operations team enables that through focus on data, analytics, systems, strategic planning.

Regarding culture, we seek people who demonstrate our values, enjoy challenging problems, empower others to thrive, "draw the owl", and adapt their playbook when necessary.

About us:

More than 2 million developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, and video by virtualizing the world's telecommunications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world's most demanding applications. By making communications a part of every software developer's toolkit, Twilio is enabling innovators across every industry from emerging leaders to the world's largest organizations to reinvent how companies engage with their customers. Founded in 2008, Twilio has over 1,000 employees, with headquarters in San Francisco and other offices in Bogot, Dublin, Hong Kong, London, Madrid, Mountain View, Munich, New York City, Singapore and Tallinn.

Twilio is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status and operate in compliance with the San Francisco Fair Chance Ordinance. #LI-POST

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Director Marketing Operations

Twilio Inc.