Director, Marketing Operations

Let's Grow Together

Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.

The Director, Marketing Operations is responsible for overseeing and enhancing Brother's go-to-market strategies and product lifecycle marketing support across a variety of divisions, business units and product lines, with a focus on campaign ideation, performance optimization, and scalability. This role leads transformative initiatives across the go-to-market organization and fosters collaboration among diverse stakeholders as a trusted thought leader.

This role directly manages the Marketing Communications team, supporting various business groups. In addition, this role partners with Product Marketing, functional subject matter experts, and marketing leadership to identify and drive operational initiatives forward. This position will align people, processes, data and technology for Brother International Corporation.

• WHAT YOU'LL DO

• Deliver and Optimize Performance of High-Impact Campaigns

• Lead the definition, planning, development, coordination and execution of strategic, multi-channel marketing campaigns and model-driven journey orchestration, with a focus on experimentation, analysis, and optimization, in partnership with other members of the Marketing Operations team and external agencies to meet defined goals and key performance indicators (KPIs)

• Use data-driven insights to make informed decisions, track KPIs, and measure the effectiveness of marketing campaigns

• Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations

• Maximize the potential of marketing technology through automation, integration, enablement and maintaining data accuracy

• Partner closely with cross functional leads on long term go-to-market planning and support campaign processes-from planning to implementation to execution

• Use tools to develop structured systems that drive efficiency and transparency across the company and translate workflow needs into repeatable methods

Strategic Process Leadership

• Lead with operational rigor; set the standard for project management with clearly defined project scope(s), business requirement(s), definition(s) for all projects/workflow, on time and in coordination with business stakeholders

• Coordinate cross-functional resources, establishing and managing project timelines and deliverables to ensure all projects are appropriately scoped, are resourced and scheduled appropriately, delivered on time, aligned with budget and to the division's vision

• Effectively manage the planning and allocation of marketing budget and resources across available talent, vendors, and internal/external support to optimize return on investment (ROI) and ability to scale

• Drive performance improvements and process efficiencies, including the creation and management of cross-functional project plans

Talent Management

• Lead the Marketing Communications team to ensure the development and implementation of core business, competitive, and brand marketing plans and strategies to achieve over all company objectives

• Create a productive and efficient environment providing leadership, inspiration and coaching to all team members

• Develop and implement a strategic vision for marketing operations aligning this to the overall company goals and objectives

• Conduct talent audits, identifying skill gaps, providing a plan for upskilling team, aligned with industry best practices, innovations in marketing, and advancements in technology

• ABOUT OUR IDEAL CANDIDATE

• Education

• Bachelor's Degree (or equivalent experience) in Business, Marketing, Communications, or a related field

Experience

Minimum 10 years combination of relevant experience spanning the following areas:

• Experience leading or directing a Marketing Communications function for a mid-sized organization

• Experience leading and managing teams

• Experience with process improvement, optimization, and documentation

Other Skills, Knowledge, & Abilities

• Ability to align various stakeholders and build trusted relationships

• Ability to manage multiple work streams and dependencies

• In-depth knowledge of campaign processes and project management

• In-depth knowledge of how to make everyday operations more efficient, more digital, and more scalable

• Ability to execute and deliver on strategic plans and operational improvements

• Ability to build, lead, and manage teams to high performance expectations

• Strong communication skills (verbal/written/interpersonal)

• Strong presentation skills, with the ability to present across all levels of the business

• Ability to manage to a budget

• ADDITIONAL DETAILS FOR THIS ROLE

• This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.

#LI-Hybrid

• The salary (or hiring) range for this position is $140,000 - $175,000 per year

• Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data

• This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives

• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2024/guidebook/

• WHAT WE OFFER OUR EMPLOYEES

• At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us:

• Competitive Compensation: We offer a competitive salary and bonus program to reward your hard work and dedication

• Comprehensive Benefits: Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match

• Professional Development: We're committed to helping you grow in your career with opportunities for training and development

• Work-Life Balance: We support your well-being with flexible work arrangements and a focus on work-life balance

• Employee Engagement: Join a team that values your contributions and celebrates success together

Learn more about our benefits: https://careers.brother-usa.com/benefits

Learn more about life at Brother: https://careers.brother-usa.com/lifeatbrother

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.