Director, Marketing Demand Generation

Tech Data Corporation Clearwater , FL 33755

Posted 4 weeks ago

Tech Data connects the world with the power of technology. Our end-to-end portfolio of products, services and solutions, highly specialized skills, and expertise in next-generation technologies enable channel partners to bring to market the products and solutions the world needs to connect, grow and advance. Tech Data is ranked No. 83 on the Fortune 500 and has been named one of Fortune's World's Most Admired Companies for nine straight years. To find out more, follow us on Twitter, LinkedIn, and Facebook.

The Director of Demand Generation is responsible for helping to drive outbound and inbound demand generation campaigns and sales funnel development activities for the technology vendors that Tech Data represents. You will be responsible for the teams who develop and implement high impact strategic campaigns and tactical marketing programs, working in partnership with our vendor partners and stakeholders. A strong understanding of marketing automation technologies, CRM systems and marketing business intelligence is necessary. While you won't be architecting the data structure or technology, recognizing what work needs to be done to maintain and improve databases, scoring, segmentation and customer loyalty -- and being able to support the execution of that work -- is important. You will be leading multiple internal teams as well as managing relationships with external agencies and marketing technology providers, so a strong leadership resume is also needed.

Responsibilities:

  • Work with team to develop strategies for inbound and outbound campaigns -- incorporating email marketing, SEO/SEM, social, website, display advertising, etc (20%)
  • Own the refinement of the buyer's journey, and manage and optimize lead scoring and nurture models that align to industry best practices and perform above benchmarks (20%)
  • Manage refinement and development of marketing automation technologies and databases (20%)
  • Represent and sell our demand generation services to internal and external stakeholders (20%)
  • Lead matrixed team of demand generation resources to establish and drive best practices and continued innovation in the field of demand generation (20%)

Other Duties & Responsibilities:

  • Additional duties as assigned

  • Meets attendance and punctuality standards

Qualifications:

Experience:

  • 8 to 10 Years of relevant work experience.
  • 5 to 8 Years of experience directly managing / supervising employees.

Education & Certifications:

  • Master's / Postgraduate Degree with Business/Marketing Field of Study preferred.

  • Bachelor's Degree required.

Other Education / Certifications:

  • Minimum 8 years experience in technology sales or marketing with at least five years of specific focus in digital marketing solutions (mobile, web analytics, optimization, email, social).

  • Analytical mindset with ability to track and report on leading campaign performance metrics as well as lagging revenue attribution, revenue influence and ROI.

  • Strong marketing generalist, able to build, explain and sell marketing campaign services

  • Experience with CRM (Salesforce.com) and marketing automation (Marketo) systems, structure and optimization.

  • Excellent relationship management skills with ability to build rapport, influence and deepen relationships with multiple stakeholders.

  • Strong and disciplined project management and process improvement capabilities.

Working Conditions:

  • Professional, office environment.

  • Some travel required.

Required Knowledge, Skills & Abilities:

  • Possesses basic clerical and data entry skills.

  • Perform basic mathematical calculations.

  • Recognize and attend to important details with accuracy and efficiency.

  • Communicate clearly and convey necessary information.

  • Create and conduct formal presentations.

  • Interact effectively with all levels of management.

  • Negotiate skillfully, promote/sell ideas persuasively, and close transactions with mutually beneficial results.

  • Possesses strong leadership skills with a willingness to lead, create new ideas, and be assertive.

  • Possesses strong organizational and time management skills, driving tasks to completion.

  • Constructively work under stress and pressure when faced with high workloads and deadlines.

  • Maintain and promote social, ethical, and organizational standards in conducting internal and external business activities.

  • Work independently with minimum supervision.

  • Maintain confidentiality of sensitive information

  • Build solid, effective working relationships with others.

  • Exhibit ability to be sensitive to the needs, concerns, and feelings of others.

  • Quickly learn new systems and technology.

  • Able to use relevant computer system applications at an intermediate level.

Join our team to connect the world with the power of technology!

Tech Data is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. PAY TRANSPARENCY NONDISCRIMINATION PROVISION: The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Project Specialist

Tech Data Corporation

Posted 2 days ago

VIEW JOBS 4/23/2019 12:00:00 AM 2019-07-22T00:00 Manages the development, coordination and implementation of projects and process improvements.Engages with customers to determine needs and communicates project status regularly.Supports management with business analysis and reporting. Essential Duties & Responsibilities Required: * Serves as single point of accountability for the management, implementation and execution of one or more projects. * Leads discussion and collaboration of annual marketing program creation. Involves leading meeting series, design of marketing activities and build of marketing budget, which includes more than 50 vendors accounting for 30% of annual marketing spend * Regulates and monitors budget for annual programs, campaigns, and individual activities to ensure budget accuracy, slotting and profit attainment to reach companies revenue and profit goals. * Serves as single point of accountability for the management, implementation and execution of marketing for assigned client. * Develops project plans and monitors against actual performance to ensure delivery on time and according to customer requirements using agency tools and templates. * Works in alignment with Event Planners to plan, prepare and execute on single and multi-day events. Preparation includes managing agenda and creative deliverables. On-site support includes engagement with vendors/customers/sales and execution of event activities. * Identifies, assesses, resolves, and tracks issues impacting the project accuracy and deadlines. * Provides timely status reports. * Maintains open communications with clients and management team. * Engages in client conference calls. Qualifications, Required Knowledge Skills & Abilities and Working Conditions: The requirements listed below are representative of the knowledge, skill, and/or ability required. * Able to build solid, effective working relationships with others. * Able to analyze and resolve complex issues and problems in a sound and timely fashion. * Able to constructively work under stress and pressure when faced with high workloads and deadlines. * Ability to prepare presentation and deliver presentations to internal and external clients * Able to adjust readily to change and adapt as needed. * Able to express ideas clearly and convey necessary information. * Able to facilitate group interactions. * Able to use relevant computer system applications such as standard Microsoft Applications (Word, Excel, PowerPoint) as well as project management software * Possesses strong organizational and time management skills, driving tasks to completion. Competencies: Preferred Experience: * 3-5 years marketing experience in a corporate environment. Join our team to connect the world with the power of technology! Tech Data is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. PAY TRANSPARENCY NONDISCRIMINATION PROVISION: The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) Tech Data Corporation Clearwater FL

Director, Marketing Demand Generation

Tech Data Corporation