Director Marketing - Customer Engagement & Loyalty

Purpose

The Marketing Director, Customer Engagement & Loyalty is responsible for developing the strategy and overall structure and support of Save A Lot's new customer engagement platform. The Director must drive shopper loyalty through customer segmentation, personalization and lifecycle management. This includes collaborating with vendors on coupon and targeting strategies, test-and-learn programs as well as omnichannel engagement. This is an opportunity to build and shape Save A Lot's approach to customer loyalty to drive acquisition and retention. The Director will partner cross-functionally with internal and external stakeholders, including but not limited to Marketing, IT, Merchandising, Finance and Retail Operations.

This position will leverage data to gain insights to focus on optimizing the program, identify opportunities for growth and creating a roadmap for the future. The Director is responsible for the overall success of the program and must be able to present actionable recommendations to the leadership team as well as to Save A Lot's Retail Partners.

This role is intended to be based in the St. Louis, MO region and we offer a relocation benefit.

Responsibilities

• Develop overall strategy and lead development for Save A Lot's new customer engagement and loyalty platform, to include an app and website build

• Showcase solid project management abilities to launch a new customer engagement and loyalty program, including collaboration with selected third-party vendors

• Manage all third-party relationships within the loyalty and personalization functions and help to identify new strategic partners for continued success

• Develop annual marketing plan to engage customers and drive sales and traffic into stores

• Responsible for reviewing and reporting on results, and taking action to optimize the plan

• Develop and follow clear roadmaps and execute on those plans

• Lead organizational change while coaching, mentoring, and developing team members on all aspects related to customer engagement and loyalty

• Provide actionable insights to Save A Lot's Retail Partners, to drive improvements to their business

• Oversee daily operations of the program

• Partner with Field Marketing, Creative, and Communications to develop compelling messaging and activations to promote the program and clearly articulate the benefits of the program

• Lead the Marketing & Merchandising teams through organizational transformation and be a champion for change

About You

• Bachelor's degree in marketing or business

• 5-7 years of experience building and growing loyalty programs and CRM systems, with wholesale/licensed experience required

• Proficient in Microsoft applications including Excel and PowerPoint

• Possess deep knowledge and experience in customer loyalty and marketing, combined with a passion for developing and executing strategies to increase customer retention and engagement

• Extensive cross-functional retail knowledge with proven experience building and implementing strategies, products, and programs to grow membership

• Experience leading teams or managing projects within a complex program with multiple cross-functional stakeholders

• Must be comfortable working in a fast-paced environment and possess the ability to work independently and collaboratively

• Demonstrated ability to own and grow a program from top down; building strategy, formulating marketing plans, manage project executions, analyzing results and managing on-going optimizations

• Excellent communication skills at all levels of management

• Ability to build bridges and alliances with business partners - managing expectations and adeptly communicating strategies and tactics throughout the company

• Demonstrated experience using analytics to make fact-based decisions that improve the effectiveness and the efficiencies of all marketing activities

• Sense of urgency to activate strategic ideas and action plans quickly and decisively

• Ability to shift seamlessly between operating strategically and leading day-to-day tactical execution

Physical Requirements

• Ability to travel up to ~15% of the time, which may include weekends and evenings, as needed

• Most work is performed in a temperature-controlled environment

• Incumbent may sit for long periods of time at a desk or computer terminal

• Incumbent may use calculators, keyboards, telephone and other office equipment in the course of a normal workday

• Stooping, bending, twisting and reaching may be required in completion of job duties

Our Values

Ability to demonstrate, understand and apply our workplace values.

• Simplicity (operate) - the drive to identify root cause and innovate to remove complexity to deliver the best outcome

• Heart (emotion) - the passion that drives you to get up every day and work hard to strive for excellence

• Performance Excellence (mindset) - clearly defining high expectations, driving ownership of key roles and responsibilities, executing with integrity and emphasis while creating a culture of accountability

• Respect (philosophy) -taking pride in being inclusive and treating everyone who comes through the doors with respect

The above statements are intended to describe the general nature of the work performed by the employees assigned to this job. All employees must comply with Company policy and applicable laws. The responsibilities, duties and skills required of personnel so classified may vary within each department and /or location.

Other details

• Job Family SC Directors

• Pay Type Salary

• Employment Indicator Hybrid

• Min Hiring Rate $122,000.00

• Max Hiring Rate $168,000.00

• Required Education Bachelor's Degree

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• 400 NW Plz Dr, St Ann, MO 63074, USA