Director, Marketing Campaigns

Overview

We're seeking a dynamic individual to join our team as the Marketing Campaigns Director. In this role, you'll drive the acceleration of demand for PowerSchool's offerings through strategic and effective integrated marketing campaigns. Your responsibilities will include developing and executing lead generation and nurturing programs, as well as Account-Based Marketing (ABM) initiatives across all market segments. You'll play a crucial role in identifying qualified prospects, ensuring PowerSchool meets acquisition, retention, and upsell targets through innovative marketing strategies. From SEO/SEM to email campaigns, webinars, paid digital ads, trade shows, and regional events, you'll lead a variety of initiatives to differentiate PowerSchool in the marketplace and provide exceptional experiences for prospects and customers.

Responsibilities

Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Define, plan and execute integrated demand generation programs including email campaigns, online ads, SEO/SEM, social media, trade shows, webinars, and more for both national and field initiatives

• Develop measurable demand and ABM programs that drive pipeline and contract value growth

• Partner with product marketing and sales to create compelling content for outbound programs that solidifies PowerSchool's leadership position and differentiates us in the marketplace

• Work very closely with senior marketing and sales leaders to plan promotional activities, and to ensure that leads are appropriately developed and healthy coverage is achieved across all segments

• Design, implement, forecast, and optimize lead generation programs using our marketing automation platform(s) and technologies

• Identify key campaign metrics to track program results, measure success, and report metrics to stakeholders across the business while controlling program ROI

• Create and manage budgets to ensure optimal spend across all demand gen activities

• Hire and train the team, including developing the training plan, integrate to rest of marketing team, and encouraging use of PowerSchools' learning resources

• Represent Revenue Marketing on presentations, SLT meetings, and other cross functional leadership meetings

Qualifications

To be considered for and to perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required

Qualifications include:

• Balance of "Strategic Thinking" and "Getting Things Done"

• 7-10 years of relevant marketing experience, preferably demand gen

• 5+ year of supervisory experience preferred

• Proven track record of success as an industry leader in marketing programs, B2B experience preferred

• Experience building and developing marketing teams

• Salesforce CRM, 6sense, and Marketo experience strongly preferred

• Excellent communication, project management, and numerical skills

• Experience working directly with Sales or education industry

• Strong understanding of ABM and field best practices re: personalization at scale, customer acquisition, lead generation, content, display advertising, email marketing

Compensation & Benefits

PowerSchool offers the following benefits: Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)Flexible Spending Accounts and Health Savings AccountsShort-Term Disability and Long-Term DisabilityComprehensive 401(k) plan

Generous Parental LeaveUnrestricted paid time off (known as Discretionary Time Off - DTO) Paid Community and Volunteer Time Off (VTO)Wellness Program, including ClassPass& Employee Assistance ProgramTuition ReimbursementOptional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage A reasonable estimate of the base compensation range for this position is $140,000 - $160,000 annually. The compensation range is specific to the United States and incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal equity; internal pay ranges; and market data/range parameters.

EEO Commitment

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accommodations@powerschool.com.

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