Director, Marketing Analytics

Freshly New York , NY 10007

Posted 2 weeks ago

Freshly is one of the fastest-growing food-tech startups and the largest fresh-prepared meal delivery

service in the country. It's our mission to make eating healthy easier by delivering fresh, nutritious, fully

cooked meals directly to consumers. We're passionate about changing the food industry by pioneering

a new way to think about meal delivery, access to fresh and healthy food, and how we eat in general. If

helping build a brand that will fundamentally transform an industry is exciting to you, read on!

With over $100MM in funding raised to date, we're looking for an exceptional Marketing Analytics

Director to join our growing Marketing practice.

Reporting to Freshly's VP of Marketing Insights, the Marketing Analytics Director will be primarily

focused on leading efforts to measure and maximize the impact of marketing at Freshly. The role entails

laying down the vision, strategy & roadmap, building & managing a team of analysts who are constantly

monitoring, analyzing and optimizing every marketing dollar spent, as well as building dashboards &

establishing systems & processes for the function.

The Director of Marketing Analytics will have an eye on brand growth, growth of the user base, and

channel performance across acquisition & retention.

QUALIFICATIONS:

  • 10+ years of experience.

  • 4+ years of experience leading a Marketing Analytics function within a brand or agency.

  • Understands how to measure the "growth of the brand", "growth of the user base", how to measure the true incrementality of marketing, and how to connect the brand growth with performance marketing growth.

  • Must have a point of view on how data drives marketing strategy, spending and how marketing analytics connects back with consumer insights, segmentation, on platform and off platform behavior.

  • Deep understanding of marketing analytics platforms (DMP, DSP, CDP, Ad Servers, etc.).

  • Strong technical capabilities with SQL, data warehouses, ETL processes, and data integration

  • tools.

  • Experience with algorithmic bidding tools.

  • R, Python skills would be a plus.

  • Bachelor's Degree in Business, Finance, Mathematics, Computer Science, Statistics, Economics

  • or a related field. (Master's degree or a PhD would be a major plus)

About Freshly

Freshly delivers chef-prepared, ready-to-eat healthy meals to customers' doorsteps through a weekly subscription model. The menu is designed using whole, natural ingredients - every meal is packed with high-quality proteins, heart-healthy fats, and nutrient-dense carbohydrates. Freshly meals NEVER contain gluten, refined sugars, or artificial additives. Freshly's team of chefs do all the cooking and meals arrive fresh (never frozen) and are ready to eat within 3 minutes. For more information, visit www.freshly.com.

Here's some recent chatter about us:

WSJ

  • Nestle Buys Stake in Freshly, Putting Healthy Food On The Menu

Fortune

  • Nestle Leads $77M Funding Round In Meal-Delivery Startup Freshly

Techcrunch

  • Nestl leads $77M Round For Healthy Meal Startup Freshly

We pride ourselves on our fast-paced and fun environment and above all value transparency, communication, and collaboration. We are always learning, growing, and taking risks if this sounds like an environment where you would thrive, we'd love to hear from you!


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