Fender Musical Instruments Corporation ("FMIC") is located in Hollywood, CA. Our brand mission is to accompany each player at every stage with products and brand experiences that fuel the pursuit of musical expression. Within Fender Global Marketing we are building a global community of active players, artists & influencers across all of our core physical and digital products and channels. Within the Fender Marketing, we are creating and delivering physical and digital products & services designed to invite participation, and enhance each player's musical journey.
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument; it's a cultural symbol that resonates globally.
Fender is expanding its direct-to-consumer relationship through a suite of digital products and interactive experiences. As a result we are building out a robust suite of data collection that will help us dive into the heart of what drives consumers in the music instruments world. Our new Director, Marketing Analytics, will help identify key data points that will help us understand how to grow towards our various goals including: Loyalty, CRM, Personalization, Omni-channel, Integrated Marketing, Marketing Strategy, Customer Lifecycle Management, Product Management & Strategy, and Business Modeling. They will also be own visualization of said data as they build out a world class dash board, reporting system for Fenders future.
About the Job:
Lead management of web, mobile analytics, A/B & multivariate testing, revenue & operational analytics & SEO
Present key analyses and actionable insights, such as break-even, lifetime value (LTV) and cohort analysis, to executives & internal/external stakeholders to increase revenue & profitability
Create client-facing dashboards highlighting brand awareness, sentiment analysis & Net Promoter Scores for brands
Build out and own coherent and detailed data dashboard reflecting attribution, segmentation, churn, propensity and personalization among other data points
Develop and continuously improve a multi touch attribution model
What you need:
Minimum of 5 years in an analytics position
Strong background in data management
Advanced skills using data visualization tools
Expert in third party tracking and reporting tools
Experience in a subscription based product a plus
Experience building a comprehensive data dashboard from scratch
About Fender Musical Instruments:
Fender Musical Instruments Corporation (FMIC) is one of the world's leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender, Squier, Gretsch, Jackson, EVH, Charvel and Groove Tubes, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans' status, sexual orientation, or any other protected factor.
Fender Musical Instruments