Director, Lead Generation

Onshift Cleveland , OH 44114

Posted 3 months ago

We are currently looking for a relentless Director, Lead Generation to take ownership of the team responsible for lead qualification and generation efforts for our B2B MRRs (Market Response Representatives) using outbound prospecting tools - e-mail, telephone, web.


Software is one of the most interesting industries to work in today and healthcare is the place to be in Cleveland in 2020 - combining those, as we do, is what makes our business so compelling. Were growing fast, we love what we do and we do it with passion.

OnShift is a B2B Software Company headquartered in the theater district of Cleveland, Ohio. We provide cloud-based human capital management software designed for the post acute care market. Youd recognize our clients as retirement communities, nursing homes, assisted living communities and others in the post acute healthcare spectrum. OnShift has secured a range of awards highlighting our technology innovation and business growth. Notable awards include: 2014 OHTec Tech Company of the Year, 2015 OHTec Best Software Product finalist, 2016 OHTec Best Healthcare Tech Product Finalist, 2016 Deloitte Technology Fast 500 winner, and 2016 Weatherhead 100 winner.

As an organization, we value people who are dedicated and innovative and we reward them with challenging work, competitive pay, solid benefits, equity participation, career growth, and personal development.


  • Train, coach and develop a talented team of 6-8 MRRs to drive appointments and qualified leads for Inside and Field Sales Teams

  • Set clear KPIs and track ongoing performance. (OS is data driven, and we have lots of tools to help this!)

  • Support and motivate team to achieve ambitious targets

  • Implement effective training and performance processes

  • Optimize pitch and data gathering scripting (SDPs) or automated tools when necessary

  • Become a source of knowledge and go-to-person on market key players, best practices, account research, internal structures of industry-leading providers using referrals and professional networks to generate interest

  • Be a champion of Customer Centric Selling methodology as it relates to lead qualification


  • Minimum 3-5 years of relevant working experience in sales prospecting

  • Proven track record in successfully leading and managing a lead gen/business development team

  • Experience selling a B2B product to Senior Care Professionals is advantageous

  • Good number sense - making calculations quickly and reasonably accurate

  • Proactive and results driven

  • Excellent communication skills (phone, e-mail, face-to-face)

  • Familiarity with spreadsheets,, Hubspot other database management systems and tools

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Director, Lead Generation